Thursday, June 5, 2008

[Inside AdSense] Video units now available in Australia and Japan

Following the success of video units in a number of international locations, we're excited to announce the launch of video units for English-language websites in Australia. In addition, video units are now available to publishers who are located in Japan or who have Japanese-language websites. If you're not already familiar, video units are embedded, customizable video players which both enrich sites with relevant video content and enable publishers to earn extra revenue. Relevant and non-intrusive companion and text ads accompany the video content.

With this new launch, you can show videos from our YouTube content partners on your site. You can choose those videos by category, choose individual YouTube partners, or have video units automatically target your site with relevant video. You can also choose the individual videos to be displayed in your video units. Finally, if you have video content of your own, you may even be able to sign up as a YouTube partner to have your content distributed to other AdSense publishers' video units.

To set up video units on your site, log in to your AdSense account and visit your AdSense Setup tab; if you have a site in one of our supported countries and languages, you'll see the option to set up video units. For more information about video units, please feel free to re-visit our original launch post and our discussion of some of your most frequently asked questions. In addition, you might find the information in our Help Center useful. Finally, we'd like to note that we're working on expanding video units to additional countries, but we're not able to provide a timeline for when that may occur.



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Posted By Inside AdSense Team to Inside AdSense at 6/05/2008 12:32:00 P
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Tuesday, June 3, 2008

[Inside AdSense] What's my login again?

As we've mentioned on the blog before, your AdSense login is your ticket to accessing your account and receiving specific account information about your payments. But we know it can be difficult to keep track of all of those email addresses and online usernames -- whether they're for online banking, social networking, a retirement fund, or AdSense.

If you do happen to forget which email address you used as your AdSense login, we can help look the information up for you -- just fill out our Help Center form. If your information matches our records, we'll send you an email with details on how to access your account.



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Posted By Inside AdSense Team to Inside AdSense at 6/03/2008 03:30:00 PM
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Thursday, May 29, 2008

[Inside AdSense] EFT launched in Hungary and Hong Kong

We're happy to announce that publishers located in Hungary and Hong Kong can now sign up to receive payments by Electronic Funds Transfer (EFT). With EFT, your earnings will be directly deposited into your bank account so won't need to wait for checks to arrive in the mail and clear at the bank. Signing-up for EFT is a simple process, and just involves entering your bank account information, then verifying a small test deposit. Please keep in mind that all EFT payments will be made in your local currency, and the exchange rate is determined at the time of payment.

While EFT is currently only available in a limited number of countries, we're working on expanding our payment options and will announce any updates right here on the blog.



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Posted By Inside AdSense Team to Inside AdSense at 5/29/2008 09:33:00 A
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Tuesday, May 27, 2008

[Inside AdSense] Inside AdSense, now in Traditional Chinese

We're excited to let you know that Inside AdSense is now available in Traditional Chinese. The new blog, Inside AdSense: Google AdSense 中文網誌, caters to publishers in areas such as Taiwan and Hong Kong, and our Traditional Chinese team will use it to announce the latest product updates and news. In addition, we'll be featuring local success stories and providing optimization tips to help improve your AdSense performance.

Visit the new Traditional Chinese blog today, and don't forget to subscribe via email or feed!



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Posted By Inside AdSense Team to Inside AdSense at 5/27/2008 09:47:00 A
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Thursday, May 22, 2008

[Inside AdSense] Make the move...to Google Accounts

As you may remember, we started asking publishers to update your AdSense accounts to Google Accounts last May. When you do that, you can manage all of your Google products using one login and password, and also take advantage of new features like Site Authentication and the recently improved AdSense for search.

In the next few weeks, we'll soon be requiring all publishers to update to a Google Account. If you haven't yet updated your account, we recommend doing so as soon as possible to avoid any issues with account access later. Just sign in follow the instructions in the wizard that will automatically appear. If you don't see the wizard, it means that your info has already moved to Google Accounts.

In messages to us and in the Help Forum, we've heard a number of concerns about moving to Google Accounts. We'd like to take a moment to address them.

I don't want to update my AdSense account to the Google Account I use for all of my other products. I'd prefer to keep them separate.

That's okay -- you can maintain multiple Google Accounts, so you're welcome to migrate your AdSense account to a different Google Account than the one you use for other products. For example, you could maintain your 'publisher@gmail.com' account for services like Gmail and Webmaster Tools, but create a new Google Account associated with 'publisher@yoursite.com' just to use for your AdSense account. When prompted to pick the radio button that best describes you, select 'I have an email address and password (Google Account) I already use with Google services like Gmail, Orkut, or the personalized home page.', and then 'I'd like to choose a new login name and password just for AdSense'.


Is this secure? I already gave AdWords with my credit card information and AdSense with my bank account info. I don't trust this.

Please be assured that we take the security of AdSense accounts very seriously, and your AdSense information will never be shared across products. We don't have access to your AdWords credit card from our end, and AdWords doesn't have access to your bank account information (if you've set up EFT). Again, if you'd prefer to keep your two accounts separate, just follow the instructions above.

I tried to update my account in the past, but I saw this error message: 'The Google Account you've selected is associated with another user.' What do I do?

It means that the email address you chose had previously been used to apply for an AdSense account (which may or may not have been approved). However, we've just clarified the messaging in our wizard to help you understand which situation applies to you. In most cases, we've found that publishers are attempting to update their login to an email address associated with an unapproved application. We've just made it possible to continue with the update process from within the wizard in this situation. If you're attempting to update to an email address being used for a different approved AdSense account, you'll receive further options and instructions.

What happens if I don't update?

If you choose not to update your account after the requirement change, you'll no longer be able to sign in to your account. As a result, we encourage you to begin updating your accounts as soon as possible.

Finally, we recommend looking through our Help Center for more information about updating your account to Google Accounts.



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Posted By Inside AdSense Team to Inside AdSense at 5/22/2008 02:17:00 P
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Wednesday, May 21, 2008

[Inside AdSense] AdSense earnings can help you and others too

We're always delighted to hear how your AdSense payments have made a difference in your life, whether it's covering your web hosting costs, supplementing your school tuition, or helping you quit your day job.

This month, we hope that you'll consider making a difference for others by contributing a portion of your AdSense revenue to the cyclone relief efforts in Myanmar (Burma) and in China. Google.org is donating more than $1.5 million to assist in the relief and rebuilding efforts.

We especially encourage our US and UK publishers to use Google Checkout to donate:

http://www.google.com/myanmarcyclone
http://www.google.com/chinaearthquake

In addition to monetary contributions, the affected areas may also need tents, medicine, or other items. We encourage you to contact your local Red Cross to find out how to donate these items.

If you'd like to help out even more, you can add a Google gadget to your website to encourage your visitors to make their own donations.


Naturally, we want to hear about your generosity, so please let us know if you're able to donate.





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Posted By Inside AdSense Team to Inside AdSense at 5/21/2008 12:28:00 P
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Monday, May 19, 2008

[Inside AdSense] Introducing third-party ads on the Google content network

The Google content network now accepts display ads served from qualified third-party vendors. Third-party ad serving has been a longstanding request from top brand AdWords advertisers who use third parties to create and manage their online campaigns. Initially, we will be only accepting third-party ads in English, but we hope to expand to other languages soon.

Making the Google content network more accessible to large brand advertisers also benefits AdSense publishers and end users. Third-party ad serving will introduce a greater variety of advertising into the Google content network, increase the inventory of quality display ads competing to show on AdSense publisher sites, and offer more engaging ads for end users. In the long run, we believe the increased inventory and ad competition will result in increased revenue for many AdSense publishers.

Rest assured that ad quality on the content network will remain one of our highest priorities. Only advertisers with whom we have proven relationships and who've clearly demonstrated commitments to our quality standards may participate in this program. And our policies governing ad content and formatting are unchanged.

How to control third-party ads show on your site
The same ad management features for Google ads also apply to third-party ads. You can use the Ad Review Center to filter specific placement-targeted ads from appearing on your site. To block contextually-targeted ads from a given advertiser, you can use the Competitive Ad Filter. (The Ad Review Center currently only shows placement-targeted ads, not contextually-targeted ads.)

Optimizing your site to allow third-party ads
To allow third-party ads on your site:
  1. Opt into image ads - Currently, third-party ads are only available in image or Flash, so they won't appear in text-only ad units.

  2. Enable advertisers to target your AdSense channels - Most advertisers who use third-party ads are brand-conscious. They prefer to specify websites where their ads will appear in order to optimize the targeting and effectiveness of their campaigns.

  3. Opt into placement targeting - Placement targeting will allow advertisers to target their ads specifically to your site.
Following these steps will enable your site to accept third-party ads. However, we can't guarantee where or when third-party ads will appear on your site.

Want to learn more about third-party ads? Visit our FAQ.



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Posted By Inside AdSense Team to Inside AdSense at 5/19/2008 09:20:00 A
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