Adsense tricks

Wednesday, August 13, 2008

[Inside AdSense] Video units more widely available

We've heard your feedback about the availability of video units, so we've expanded the languages and geographies where they're supported. We've added French, German, and Spanish to our list of supported languages, and also Brazil, Germany, India, and Mexico to the list of supported countries. To help you determine whether you'll be able to use video units, consider these two questions:

Do you have an English, French, German, Japanese, or Spanish-language AdSense account?
Are you located in one of the following countries?

Australia, Brazil, Canada, France, India, Ireland, Italy, Germany, Japan, Mexico, Netherlands, New Zealand, Poland, Spain, United Kingdom, United States

If you answered 'yes' to both questions, then video units are available to you. Sign in to your AdSense account and visit your AdSense Setup tab to get started. After linking your YouTube and AdSense accounts, you'll be able to customize and embed the video player into your website, and choose between having videos automatically targeted to your content or manually selecting content categories and content providers. Companion and text overlay ads will appear with your videos, and you'll generate earnings for valid clicks and impressions on those ads.

You can find more information about video units in our Help Center, and as always, please feel free to leave us a comment with your video unit feedback. We'll be sure to keep you posted if video units become available in any additional countries or languages.

Posted by Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 8/13/2008 10:09:00 A
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Monday, August 11, 2008

[Inside AdSense] Western Union expanded to additional countries

Last October, we introduced Western Union Quick Cash as a new payment method for a number of countries. We're excited to let you know that we've now expanded this payment method to Bulgaria, Egypt, Lithuania, Morocco, and Taiwan. If you're located in one of these countries, you'll be able to pick up your AdSense payments in cash at your local Western Union agent. This payment method is free, and you'll no longer need to wait for checks to arrive in the mail or to clear at the bank.

Please keep in mind that in order to pick up your payment, you'll need to present a government-issued ID that matches your AdSense payee name. If you need to update or correct the payee name listed in your account, please fill out our online form. In addition, we'd like to note that payments by Western Union Quick Cash are only available to individual payee names, but not to businesses.

Signing up for payments by Western Union is a quick process - just follow these instructions. For more information about this payment method, including exchange rates and how to pick up your payments, we recommend visiting our Help Center.

Posted by Korey Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 8/11/2008 12:29:00 P
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Having trouble viewing the links or images in the message above? Visit http://adsense.blogspot.com/ .

Friday, August 8, 2008

[Inside AdSense] Site maintenance on August 9 at 10am PDT

Our engineers will be performing routine site maintenance tomorrow, from 10am to 2pm PDT. While you won't be able to log in to your account during these hours, the maintenance won't affect your ad targeting or delivery and your earnings will still be tracked in your reports like always.

To celebrate the opening ceremony of the 2008 Olympic Games, here's the start time of the maintenance in past, present, and future host cities for the Summer Olympics:

Montreal - 1pm Saturday
London - 6pm Saturday
Athens - 8pm Saturday
Beijing - 1am Sunday
Sydney - 3am Sunday

We hope the maintenance period will give you an opportunity to catch a few matches and root for your home country!

Posted by Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 8/08/2008 05:03:00 PM
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[Inside AdSense] Defining invalid clicks and click fraud

We often receive questions from new publishers about what these two terms mean, and we'd like to help you understand the difference.

Invalid clicks are clicks for which we decide not to charge our AdWords advertisers, since they may artificially drive up advertiser cost or publisher revenue. These include extraneous clicks without any value to the advertiser, such as the second click of a double-click. They also include many other types of clicks that we've determined aren't motivated by genuine user interest.

"Invalid clicks" are often confused with "clicking on your own ads". However, we'd like to stress that invalid clicks are generally any clicks that artificially inflate advertiser cost or publisher revenue, regardless of their source.

Click fraud is a subset of invalid clicks that are generated with malicious or fraudulent intent -- in other words, clicks that are intended to drive up advertiser cost or publisher revenue artificially. Sources for these clicks include, but are not limited to:
A publisher clicking on his own ads, or encouraging clicks on his ads
Users or family members clicking to support the site / publisher
Third-party programs with user incentives, such as paid-to-click services and click-exchanges
Automated clicking tools, robots, or other deceptive software
The same principles above apply to ad impressions and conversions as well. Some sources of invalid impressions include, but are not limited to:
Excessive page refreshes, generated either manually or automatically
Third-party programs with user incentives, such as paid-to-surf or auto-surf programs
Third-party programs for purchasing fixed amounts of traffic, e.g. "$10 for 1,000 page views"

As a reminder, any method that artificially generates clicks, impressions, or conversions is strictly prohibited by our program policies. You can also find more information about these topics in our Invalid Clicks FAQ.

Posted by the Google Ad Traffic Quality Team

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Posted By Inside AdSense Team to Inside AdSense at 8/08/2008 12:53:00 P
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Thursday, August 7, 2008

[Inside AdSense] On your frequency

In the coming months, we'll be rolling out some new foundational features in AdWords for the content network. These features are intended to enhance your earning potential and the effectiveness of ads we serve to users on your sites. Some of the benefits of these features include:

Frequency capping, which prevents users from repeatedly seeing the same ads on your pages.
Improved attribution, to help advertisers identify the best performing sites in the network based on post-impression activity.
Improved ads quality, as we're able to improve ad performance within the Google content network.

You can read about these in more detail on our official Google blog. To enable these features, we'll be implementing a DoubleClick ad serving cookie on the content network. We now have a program policy that covers data usage related to the launch of these new features.

We're excited about these upcoming features that will improve the experience for users and protect privacy while creating more value for our publishers and advertisers.

Posted by Wei Yang - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 8/07/2008 10:01:00 A
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Friday, August 1, 2008

[Inside AdSense] A picture isn't always worth a thousand words

The maxim about the Internet is that content is king. While this holds true for AdSense publishers, there's one important caveat: if it's not text-based content, our crawler might not notice.

While we're constantly working to improve our targeting technology, our crawlers need text to properly match ads to your pages. Although images, flash, and streaming video can help spice up a site, relying heavily on these sorts of elements will make it difficult for us to get a good read on what your site is about.

If your site uses a lot of these features, make sure you provide enough text-based content in one of our supported languages to effectively convey the topic of your site. If our crawler doesn't find enough text, you may get poorly targeted ads or public service ads (PSAs). While we can't say the exact amount of text content that you'll need to receive targeted ads, we do recommend including complete sentences and paragraphs on your pages.

To improve your ad targeting, here are few other pointers:

Use text in addition to images when possible. Please note that the crawler can't read text contained within images.
If you use images, be sure to title them appropriately and provide descriptive ALT tags.
Try imagining your site without pictures or dynamic content. This will give you a good idea of what our crawler reads. If you lack imagination, you can try turning the images off in your web browser.

Finally, it's important to keep in mind that the AdSense for content ads on your site are automatically determined. Though it's not possible to choose the ads that are placed on your site, including more text-based content will help make it possible for our system to target your site correctly.

Posted by Kent Sugarman - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 8/01/2008 10:07:00 A
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Wednesday, July 30, 2008

[Inside AdSense] Sharing your ad space

A number of publishers have asked us if it's acceptable to place multiple publishers' ad code on the same page or site. Often they'll run into this issue when two AdSense publishers manage a site together and both want to display their ads, or if a site owner hosts content and ads from other publishers on the same page as their own.

The answer is that yes, we do allow this. But before you place your ad code on the same page or site as another publisher, here are a few important points to keep in mind:

The maximum number of products per page will remain the same.
If you don't own the site, you'll need to receive permission from the site owner to display your ads on their pages.
We're unable to divide earnings between accounts, so any revenue generated will be credited to the account associated with the ad unit that was clicked or viewed.
Any shared site that displays Google ads must also comply with our program policies.
You're responsible for the content of any page where your ad code appears. Before placing your ad code on another publisher's site, we recommend reviewing the site for any policy violations.

And one final tip before giving your code to another publisher -- try using our Allowed Sites feature to monitor where your ads are appearing and keep your account in good standing.

Posted by Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/30/2008 10:46:00 A
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