Adsense tricks

Tuesday, February 8, 2011

[Inside AdSense] Join us for an AdSense Optimisation Session in London, UK

On Wednesday, February 16th, two of our optimizers will be in London, where they'll hold 20-minute optimization sessions at a local coffee shop in the afternoon. We're aiming to keep this session casual, so we can provide one-on-one consultations to as many of you as possible.

We'd love to meet you, so please fill out this form if you'll be in the London area on February 16th and would like to schedule an appointment with our team. Once we get your RSVP, we'll follow up by email with additional details if there's time available. Scheduling will be done on a first-come, first-served basis, but we'll do our best to include as many of you as space will allow.

See you in London!

Posted by Nathaniel Kolenberg - Inside AdSense team

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Posted By Inside AdSense Team to Inside AdSense at 2/08/2011 10:00:00 AM

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Monday, February 7, 2011

[Inside AdSense] Upcoming changes in backup ad options

We frequently review our product and feature offerings to ensure they're as effective as possible. Based on these reviews and on feedback from our non-profit partners, we'll gradually begin retiring public service ads (PSAs) from AdSense sites so that we can focus our efforts on developing new opportunities for these partners.

As a refresher, PSAs are unpaid ads that can appear on publisher sites when we aren't able to serve a paid ad. This can occur for a number of reasons, such as when relevant ads aren't available for a page, or when a publisher has exceeded the amount of time to verify their address by receiving a Personal Identification Number.

As always, we're committed to supporting our non-profit partners, which is why we're continuing to offer free AdWords advertising for these partners via Google Grants; the Google Grants program is just one part of our larger Google for non-profits initiative. Also, ads in the Google Grants program are unaffected by this change. They'll continue to appear on AdSense sites and you'll earn from valid clicks and impressions, just like with normal ads. To learn more about the latest in Google Grants, including recent tips, events, and clinics, visit the official Google Grants blog.

What does this mean for you as a publisher? If you've previously selected 'Show public service ads' in the 'Backup ads' section of the new AdSense interface (or the 'Alternate ads or colors' section in the old AdSense interface), you'll begin to see that when we're unable to serve paid ads to your pages, a blank space will appear instead of a PSA. On the other hand, if you've opted to show non-Google ads from another URL or to show a solid color, you won't be affected by this change; your choices will continue to be applied in cases when we aren't able to show paid ads.

You'll also notice that the option to select PSAs as backup ads no longer appears in your account. We're working to provide new backup ad options, and will keep you updated with any developments right here on Inside AdSense.

If you'd like to update the settings for your backup ads at any time, sign in to your account and follow the instructions for the interface you're using:

New AdSense interface: Visit the My Ads page and select the ad unit you'd like to update. Then, change the settings for 'Backup ads.'
Old AdSense interface: Visit the Manage Ads page under the My Account tab, and click 'Edit Ad Settings' for the unit you'd like to change.

If you'd like to discuss this change with other publishers or provide feedback to our team, join the conversation in our Forum. We'll be updating our Help Center entries and troubleshooters to reflect this change as well. Thanks for your patience as we complete this transition.

Posted by Yasser Abu-Ghdaib - AdSense Product Specialist

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Posted By Inside AdSense Team to Inside AdSense at 2/07/2011 09:45:00 AM

Friday, February 4, 2011

[Inside AdSense] Western Union now in the Palestinian Territories

As part of our ongoing goal to provide more payment options around the world, we're very excited to announce the arrival of Western Union Quick Cash® payments for the Palestinian Territories (Gaza & the West Bank).

For those of you who aren't familiar with this form of payment, Western Union Quick Cash payments are free and will reach you faster than checks. Payments will continue to follow our normal payment schedule and will be available for pickup in your local currency at your local Western Union agent the day after they're issued.

A couple of things to note: We can send Western Union payments only to publishers that have an individual account at this time. Also, the payee name on your account must exactly match the government-issued ID card that you'll use when picking up your payments. For more information on how to sign up for and pick up Western Union payments, please visit our Help Center.

We're continually looking into the feasibility of introducing new forms of payment and new delivery options in different countries. Stay tuned to the blog as we work to improve the payments experience for publishers around the word!

Posted by Deborah Chang - AdSense Payments team

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Posted By Inside AdSense Team to Inside AdSense at 2/04/2011 09:05:00 AM

Wednesday, February 2, 2011

[Inside AdSense] New Interface Wednesdays: Monthly graphs of your account per...

This is the second post in our 'New Interface Wednesdays' series. Every Wednesday for the next few months we will highlight something new you can do in the new AdSense interface. From time to time we'll also share stories directly from publishers who have been using the new interface as well as announce additional features we've recently added.

In the next few posts in this series, we'll focus on different types of reports you can quickly view in the new interface to monitor and gain insight into your ad performance. Today we're highlighting the ability to quickly view performance by month. We've chosen this particular feature because it's been a top request from publishers, but you can easily do the same by day or week.

Previously, the easiest way to view all account data by month was to export all reports to CSV, then post-process the data in a spreadsheet. Now you can get the same data with just two clicks without leaving your account. On the Performance reports tab, first click on 'More reports,' and then 'Entire account by month.' From here you can see a graph of your earnings. Immediately below the graph, you'll see data for your account by month. As we mentioned last week, you can easily select the metrics to appear on the graph.

Give it a try today! Navigate to the new interface and click on the Performance reports tab, 'More reports,' and then 'Entire account by month.'

Posted by Vincent Zanotti - AdSense Engineer

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Posted By Inside AdSense Team to Inside AdSense at 2/02/2011 08:32:00 AM

Monday, January 31, 2011

[Inside AdSense] AdSense Facts & Fictions Part VI: User-Generated Content

Fiction: I shouldn't be held responsible if users post content on my site or network that violates AdSense policies.

Fact: You are responsible for ensuring that all of your content, including user-generated content such as forum posts, blog comments or outside feeds, is in compliance with AdSense policies on any page or site for which you've enabled AdSense ads.

As we've discussed in previous posts in this series, we regularly review the content in the AdSense network to ensure that it's safe for advertisers, users, and publishers, as network quality is of premium importance. Just as you, our publishers, expect us to do all we can to remove undesirable ads, our advertisers expect high standards to be maintained; for example, a company using AdWords to market baby clothes doesn't want their ads to appear next to violent or mature content. In order to be transparent about what kinds of content violate our policies, we've published a complete list in our Help Center.

Making sure content complies with our policies can be complex when factoring in user-generated content. Keeping tabs on the hundreds (or even thousands!) of videos, blog posts, photos, tweets, and comments that can come in every day is a massive undertaking. However, you are ultimately responsible for all sites on which you have placed your ad code, regardless of whether you own or have produced the content. This blog post provides a few suggestions to help you prevent and monitor potential content violations.

In most cases, our first step after a policy violation is found is to issue a policy notification for the site. Exceptions include DMCA and egregious policy violations, more details here. After the initial notification, you need to take action, not simply respond to the warning, but implement solutions to proactively ensure that violating content is removed and new content added to the network or site complies with our policies.

We understand that it can take time to find the best solution to prevent problematic content from appearing on your site and we want to work with you to give you the time needed to find a fix. You should ensure, though, that you are able to effectively screen all content proactively before choosing to monetize user-generated content. If it becomes evident that a publisher is unable to do so, or if the violation is continuing or egregious, then we will disable an account. We offer an appeals process, but the bottom line is, we can't partner with publishers that pose a risk to our advertisers (just as we won't partner with advertisers that could compromise you).

We know how hard you work to make sure that your sites are of the highest quality and free of adult content, unoriginal content, or anything else that may violate policies and we thank you for your efforts. When advertisers, publishers, and users know they can trust the integrity of our advertising environment, everyone wins.

Posted by Hannah Schlesinger - AdSense Policy team

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Posted By Inside AdSense Team to Inside AdSense at 1/31/2011 10:16:00 AM

Friday, January 28, 2011

[Inside AdSense] Expand your business with the Chrome Web Store

This is a guest blog post from the Chrome Web Store team, presenting you an opportunity to grow your business on the web.

"How do I grow my business to millions of users?" "How can I increase the revenue I earn on the web?" These are two questions all online businesses try to answer.

The Chrome Web Store can help you with both. By listing your web apps in the store, you can present your products and services to the more than 120 million people who use Chrome regularly. You can also earn income by selling your applications to Chrome users or by showing ads within your apps.

To learn how to take advantage of this opportunity, visit www.google.com/chrome/createanapp and watch the video below.

http://www.youtube.com/watch?v=yn_imZgWPtc&feature=player_embedded

Posted by Peter Chane - New Business Development, Chrome Web Store

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Posted By Inside AdSense Team to Inside AdSense at 1/28/2011 07:45:00 AM

Wednesday, January 26, 2011

[Inside AdSense] New Interface Wednesdays: Graphs right in your account

This is the first post in our 'New Interface Wednesdays' series. Every Wednesday for the next few months we'll highlight something new you can do in the new AdSense interface. From time to time, we'll also share stories directly from publishers who've been using the new interface and announce additional features we've recently added.

For our first 'New Interface Wednesdays' post, we'd like to highlight the graphical reporting under the Performance Reports tab in the new interface. The new graphs make it easy to see trends in your performance. Rather than scanning rows of numbers, you can view impressions, clicks, and earnings, all in one graph.

Select the metrics you want to see by checking the boxes next to the graph. You can also hover over the graph to get detailed metrics for a specific day, just like in Google Analytics. The graph will appear for just about any type of report you run, making it easy for you to visualize performance. Above the graph, you'll find buttons to save reports that you commonly use and set a report of your choosing to be the default report with a single click. Of course, you can still export the data to a CSV to further process the data in a spreadsheet as well.

If you aren't yet familiar with the graphs in the new interface, check them out today. Navigate to the new interface and click on the Performance reports tab.

Posted by Guillaume Ryder - AdSense Engineer

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Posted By Inside AdSense Team to Inside AdSense at 1/26/2011 08:30:00 AM