Adsense tricks

Tuesday, July 3, 2012

[Inside AdSense] Block ads on your site with the updated Google Publisher Toolbar

In January, we launched the AdSense Publisher Toolbar to help you save time and monitor account performance directly from your pages. If you're one of the over 31,000 publishers who have already installed this handy Chrome extension, you've probably noticed that we've renamed it to the Google Publisher Toolbar, as it now supports DoubleClick for Publishers as well. We've also been working on other major enhancements, and today we're excited to share them with you.

The biggest improvement you'll notice in the toolbar is the addition of blocking capabilities, enabling you to block ads as you're viewing your site. When you see an ad that isn't suitable for your audience, you'll be able to take action immediately without needing to navigate through your account or investigate which ad or URL to block.

Here's how it works, once you've installed the toolbar: Just as before, you can view account performance in a widget in the corner of your Chrome window, as well as ad overlays on the page itself. Clicking on one of the ad overlays will now bring up additional information about that ad unit, including the name of the ad slot, performance metrics, the destination and display URL of the ad, and a preview of the ad. Below the ad preview, you can take action on either the ad or the URL: If you are using the Ad Review Center, you can choose to block the ad directly and your action will be reflected the next time you visit the Ad Review Center. If you block a URL, it'll be added to your URL filter list.

Please be assured that clicking the ad overlays generated by the toolbar is permitted, and won't generate any invalid clicks. Also, keep in mind that blocking any ad will lower your potential earnings, as it reduces competition for your ad space by removing advertiser bids from the auction. It's a myth that filtering ads can prevent 'low-paying ads' from appearing, so as always, we recommend blocking only those ads that you feel are unsuitable for your users.

The Google Publisher Toolbar is now available in all AdSense languages, so we encourage all publishers to give it a try. If you're already using the toolbar, no action is needed on your part as it'll automatically update. Feel free to let us know your thoughts about the Toolbar on our AdSense +page.

Visit our Help Center for answers to questions related to the Publisher Toolbar, and stay tuned for more updates!

Posted by Gregory Block -- AdSense Engineering

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Posted By Inside AdSense Team to Inside AdSense at 7/03/2012 09:40:00 AM

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Monday, July 2, 2012

[Inside AdSense] More control with “mute this ad” [x] icon

We're investing in many ways to give users control over the ads they see. On YouTube, our TrueView ad product enables users to skip video ads. On Google search, you can click "Why this Ad?" and stop sites you're not interested in from showing you ads. Our Ads Preferences Manager, available with one click on the AdChoices icon on ads on the Google Display Network, enables you as a consumer to edit your interest categories, or opt out of all interest-based ads including remarketing ads on our Display Network.

Over the next few weeks, we're introducing a small [x] which will appear in the corner of some display ads on the Google Display Network. When a user clicks the [x], he or she will no longer see ads from that campaign. We're starting by showing the [x] in ads that are based on remarketing and interest categories.

Users who click the [x] on an ad will be shown a confirmation page explaining that the advertisement has been muted, along with a link to the Ad Preferences Manager. The feedback this provides will also help improve our ads over time.

The muting is not a 100% guarantee you won't see that ad again as a consumer -- for example, the same ad could be shown by a different ad company, or the marketer could run a separate campaign targeting specific web content. But we believe it's an early step in the right direction of giving users control over ads, while helping marketers and websites deliver ads that perform better.

We believe this early-look feature can bring benefits to the entire ecosystem: users have a way to control their experience and signal that they aren't interested in certain ads; advertisers are no longer paying to show ads to people who aren't interested; and publishers will receive better performing (and potentially more valuable) ads, and spend less time filtering out ads they think won't be of interest to their audience.

Online advertising underpins the web and supports millions of businesses. It's already unique in the level of control it can offer users. We're at the early stages of these innovations, with much more to come in months and years ahead.

Posted by -- Michael Aiello, Product Manager

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Posted By Inside AdSense Team to Inside AdSense at 7/02/2012 09:15:00 AM

Friday, June 29, 2012

[Inside AdSense] Upcoming AdSense in Your City Events in North America

The AdSense in Your City team is hitting the road again! Since the AdSense in Your City program began two years ago, we've met with over 3,500 publishers across the world. In North America, our Mountain View-based team has met with over 2,000 AdSense publishers - and we're excited to meet even more of you in the next few months. We'll be traveling to 14 cities this summer, so check out the schedule below to see if our team is coming to a city near you soon. Please fill out this form to attend:

New York, NY: Wednesday, July 11 Rutherford, NJ: Thursday, July 12
Minneapolis, MN: Tuesday, July 17
Chicago, IL: Thursday, July 19
Pittsburgh, PA: Tuesday, July 31
Toronto, ON: Wednesday, August 1
San Francisco, CA: Tuesday, August 7

Mountain View, CA: Wednesday, August 8 Atlanta, GA: Tuesday, August 21
Charlotte, NC: Wednesday, August 22
Vancouver, BC: Wednesday, August 29
Seattle, WA: Thursday, August 30
Dallas, TX: Tuesday, September 11
Austin, TX: Wednesday, September 12

AdSense in Indianapolis event, June 2012

At AdSense in Your City events, we focus on identifying new revenue opportunities and best practices for growing with AdSense. Each session includes presentations on optimization tips, using DoubleClick for Publishers Small Business, and going mobile. Publishers who attend also receive a one-on-one site review with a member of the AdSense team, who offers customized recommendations. We frequently hear from AdSense in Your City attendees that one of the best parts of the event is getting the opportunity to interact with and learn from other local AdSense publishers. Space is limited, so sign up quickly if you'd like to attend!

Posted by Anitra Appa, AdSense in Your City Team

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Posted By Inside AdSense Team to Inside AdSense at 6/29/2012 09:05:00 AM

Thursday, June 28, 2012

[Inside AdSense] Watch our latest Hangouts On Air to learn how to get started with DFP Small Business and Mobile

This past month we hosted two Hangouts on Air to help publishers get started with DFP Small Business and to create mobile websites using DudaMobile's free mobile site builder. If you missed either Hangout, don't worry -- we've included short recaps below, and you can watch the recordings at any time from our YouTube channel.

Getting started with DFP Small Business
If you're thinking about using an ad server, just getting started using DFP or would like to learn some best practices you may have missed, then be sure to check out the video from our DFP Hangout.

In the video, DFP specialist Rishan first explains how an ad server works and the benefits it can provide to growing publishers. He then discusses orders, line items and your ad units, and the ideal way to set up each. Before closing, Rishan talks about the different ways to traffic direct ads versus other ad networks and enable dynamic allocation for non-guaranteed inventory.

Learning to build a mobile site
In our mobile Hangout, specialists from Google and our partner DudaMobile, work with Dan from ScienceDaily.com to build a mobile version of his website. You'll learn about available resources and important questions to ask yourself when starting to 'go mobile' with your site and how to create mobile ads to monetize mobile traffic.

We hope you'll join us for our future Hangouts -- be sure to stay connected with us by adding Google AdSense to your circles on Google+.

Posted by Jason Sanio - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 6/28/2012 10:20:00 AM

Wednesday, June 27, 2012

[Inside AdSense] PubTalk: Docstoc’s Jason Nazar says ads can complement e-commerce

When Docstoc was launched in 2007 as an online destination to help small businesses grow, advertising was the only source of revenue. As the company grew, the business model evolved to include premium subscriptions. We recently spoke with Jason Nazar, CEO of Docstoc, on the impact of advertising on their e-commerce business.

Jason says that as subscriptions grew, there was significant internal debate at Docstoc on whether ads were distracting users and limiting subscriptions. A strong believer of testing and making data-driven decisions, Jason removed all ads across the site for a single day to see if this created uplift in subscriptions.

With more than 600,000 daily visitors, the results of the experiment were definitive: removing ads did not have a noticeable impact on subscription conversions. In fact, user engagement metrics like time on site and page views per user didn't improve either, debunking the myth that ads were alienating users.

Jason concluded that there could be a harmonious balance between running an e-commerce business and having ads on the site because a site's audience isn't homogeneous. In Docstoc's case, while some people are looking for the high quality content behind the pay wall, others want quick information. When Docstoc is unable to provide information to users in the second group, contextually relevant advertising helps answer their questions – thus, Docstoc is able to earn revenue from users who are unlikely to convert to paying subscribers. Users invested in the service and the content sign up for the subscription service even with the AdSense ads. "From an overall revenue standpoint, we're clearly much better for having both advertising and e-commerce on the site," he says.

Jason advises publishers to be aggressive about testing any product they use on their site and to make decisions that are driven by data, rather than subjective opinions and whims. "If you've got a content site with a lot of traffic, AdSense and products like it are a fantastic way to drive revenue, even if you have opportunities like lead gen, e-commerce and subscription, you shouldn't be taking off the ad products - you should be figuring out how they can live together in harmony, because you'll make more money for it."

Read the full case study on the 'Success Stories' section of our Help Center. Have you had similar results on your website? Share your story with us on the Google AdSense +page.

This blog post is part of "PubTalk", a series of conversations with publishers.

Posted by Yamini Gupta, Product Marketing Manager

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Posted By Inside AdSense Team to Inside AdSense at 6/27/2012 08:55:00 AM

Tuesday, June 26, 2012

[Inside AdSense] Become a DFP expert using our new DFP Academy

As your online advertising business continues to grow, you may have started working with other ad networks or doing deals directly with advertisers. DoubleClick for Publishers (DFP) Small Business is a free, Google-hosted solution to help streamline how ads are served on your site when you're working with AdSense alongside other ad partners. With DFP Small Business, you have a vast array of features that give you more control over when, where, and how your ads serve.

Today we're announcing the launch of DFP Academy, a step-by-step guide for getting started with DFP Small Business. DFP Academy explains how to organize the ad space available on your site, input the information about your advertisers into DFP Small Business, traffic ads from ad networks and direct advertisers, and leverage AdSense to maximize your overall revenue.

If you already have an active AdSense account, you can quickly sign up for your DFP Small Business account today. Your DFP Small Business account will be linked to your AdSense account, so be sure to use the same login information as you for do for AdSense.

As we continue to improve DFP Academy, we'd love to hear your feedback in the DFP Forum.


	Check out DFP Academy now

Posted by Rishan Mohamed, Yield Management Specialist

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Posted By Inside AdSense Team to Inside AdSense at 6/26/2012 06:45:00 AM

Friday, June 1, 2012

[Inside AdSense] Reminder: Join us at DoubleClick Insights on June 5th

Last week we announced that Neal Mohan, Google's VP of Display Advertising, will sit down with industry leaders to explore the explosive growth in ad technology and the next wave of innovation in ad tech. Tune in to the DoubleClick Insights event on June 5th via the live stream to hear leaders from top publishers, advertisers and agencies.

Please register for this virtual event by visiting the DoubleClick Insights Live Stream page.

Agenda items include:

Adapting to the Empowered Consumer - Neal Mohan, Vice President, Display Advertising at Google will be joined by David Kenny, Chairman & CEO, The Weather Channel Companies, and James Pitaro, Co-President, Disney Interactive Media Group, to discuss how technology is being used to deliver new content and advertising experiences to consumers.

If We Build It, Will They (Consumers) Come? Terry Kawaja, CEO and Co-Founder, Luma Partners (and creator of the now legendary LUMAscape chart) will lead a conversation about the ad tech ecosystem, and what it needs to do next to add value for agencies, publishers, marketers – and ultimately consumers. Terry will be joined onstage by:

Omar Tawokol, Chief Executive Officer, BlueKai
Greg Stuart, Global CEO of Mobile Marketing Association
Kurt Unkel, President, VivaKi
Shishir Mehrota, Vice President of Product Management, YouTube

Outside the Box: Technology = Creative Friend or Foe? Technology is supposed to make the life of a marketer easier. For our final conversation, we're going to focus on the question of: Is this technology exploring resulting in better marketing? Or, is it just resulting in mediocre creative and complexity for both consumers and marketers? Karim Temsamani, Vice President - New Products and Solutions, Google moderates the conversation with leaders from creative agencies, iconic brands and publishers including:

Brad Ruffkess, Global Connection, Coca-Cola
Mike Lowenstern, Managing Director of Digital Advertising, R/GA
Peter Minnium, Head of Digital Brand Initiatives, IAB
John Caldwell, Chief Digital Officer, National Geographic

The live stream will start on June 5, 2012, at 9:00 am PDT, and you'll be able to watch it from your computer, tablet, or mobile device. To learn more about our highlighted speakers go to the Speakers page on our site.

DoubleClick Insights
Tuesday, June 5th 2012
9:00am - 1:00pm PST
Set event reminder today

Following us on Google+ or Twitter? Use #dclkinsights as you're watching the event to ask questions or share comments during the event.

Posted by Stephen Kliff, DoubleClick Marketing

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Posted By Inside AdSense Team to Inside AdSense at 6/01/2012 09:30:00 AM