Adsense tricks

Thursday, August 16, 2012

[Inside AdSense] Follow our AdSense +page and catch our upcoming Hangouts On Air

We started our AdSense +page a few months ago to connect with you and regularly share information. Since the launch of the +page, you've provided great feedback and made it clear that you're constantly yearning to learn more. Over the next couple of months, we'll be hosting a series of Hangouts On Air to provide you with additional information and help you build connections within the publisher community. We'll be covering a variety of topics, including how to:

Fix crawler errors
Establish a Google+ strategy
Use DoubleClick for Publishers Small Business
Understand your AdSense payments
Navigate performance reports
Implement optimization tips

Be sure to follow the AdSense +page to learn about the specific dates and times of the Hangouts On Air. We'll also post the recorded videos to our YouTube channel, in case you're not able to watch a live session.

We hope to Hangout with you soon!

Posted by Jamie Firkus - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 8/16/2012 11:00:00 AM

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Tuesday, August 14, 2012

[Inside AdSense] PubTalk Hangout: Add up to 3 content ad units to your page

Welcome to the second video in our publisher feedback series. Hopefully you've been able to test ad sizes and placements since our last post!

During the same Hangout, publishers Al Gross of infosports.com, Katie and Gene Hamilton of diyornot.com, and Voitek Klimczyk of simplyadditions.com discussed how adding additional content ad units to their pages significantly helped increase their AdSense revenue. In the past, we've seen publishers increase their earnings by 400% by adding a maximum of three content units to their pages.

Watch this video to see why these publishers made the change and continue to check our blog for more optimization tips. To hear what other publishers have to say and to get involved in the conversation, follow AdSense on Google+.

http://www.youtube.com/watch?v=sg4rbX2pUDs

Visit our Help Center to learn more about best practices for balancing ad units and page content, and to learn how to measure the effect of multiple ad units.

Posted by Julia Eckstein - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 8/14/2012 08:45:00 AM

Wednesday, August 8, 2012

[Inside AdSense] Update on forms of payment available on our new payment system

We recently let you know about upcoming improvements to the Payments page in your account, designed to provide you with a better experience and address your feedback. These changes are part of an upgrade to our payment system, and over the coming months we'll continue to roll out these upgrades to all publishers.

For publishers located in countries where we offer payments via Electronic Funds Transfer (EFT), we've made improvements to this form of payment to give you quicker access to your earnings. Once your account has been upgraded to our new system, EFT payments will appear in your bank account just days after posting to your Payments page. As always, EFT payments are free of charge, less error prone, more efficient and the most environmentally-friendly payment method.

With these changes, please note that the new system won't support check payments in countries where we offer EFT as a form of payment. If you're located in a country where we offer EFT payments and you currently receive check payments, please be advised that you'll need to complete a few steps once your account is upgraded. However, no immediate action is required on your part at the moment. Once your account is transitioned to the new system, you'll receive an email notification with detailed instructions on setting up EFT payments.

For our readers who are located in countries where we don't yet support EFT, please know that we're working hard to improve the payments process and find ways to send you your payments as quickly and securely as possible. If you have any questions, please sign in to your AdSense account and visit the Payments section in our Help Center for the most relevant information.

Posted by Colm Keady, Partner Payments

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Posted By Inside AdSense Team to Inside AdSense at 8/08/2012 07:50:00 AM

Tuesday, August 7, 2012

[Inside AdSense] Optimization tip series: Test ad sizes and placements on your site

Many of you have opted in to receive our customized suggestions about your AdSense implementation. Wonder what publishers have to say after they've implemented one of these suggestions? Now you can hear from the publishers themselves in our new Google AdSense optimization series.

Five publishers recently participated in a Google+ Hangout with AdSense to share their stories and some of their top optimization tips. In this video, publishers Gene and Katie Hamilton of diyornot.com, David and Jan Moncrief of txantiquemall.com, and Voitek Klimczyk of simplyadditions.com discuss how changing ad unit sizes and placements has increased their AdSense revenue and clickthrough rates.

Visit our Help Center to learn more about recommended ad formats and placements to help you decide which changes you'd like to make next.

Check out this video and keep an eye out for the rest of the series!

http://www.youtube.com/watch?v=ozhT0DLnvcU

Posted by Julia Eckstein - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 8/07/2012 08:10:00 AM

Monday, August 6, 2012

[Inside AdSense] Join our upcoming mobile Hangouts On Air

As part of our ongoing GoMo initiative, we're hosting two more mobile Hangouts on Air to explore different mobile topics. Join us for one or both Hangouts to learn all about going mobile.

Build a business, not just an app (August 15th) on the AdMob +page
If you already have a mobile application and are interested in learning more about app monetization strategies, register here by August 10th for our 'Build a business, not an app' Hangout on August 15th at 4pm GMT/8am PDT. Whether you're an AdMob newbie or simply looking to get a refresher, this Hangout is designed to show you how to make the most out of your app. In this Hangout we'll look at:

App business model and promotion strategies
AdMob optimization tips and policy information

Creating a mobile strategy (August 16th) on our AdSense +page
Learn more about developing a mobile strategy and why it's important to create a mobile site or app to accommodate your mobile users. Register by August 10th if you're interested in joining our 'Mobile Hangout' on August 16th at 4pm GMT/8am PDT. In this Hangout we'll look at:

The importance of building a mobile site or app
Mobile site best practices
Where to find agencies that create a mobile site or app
Mobile success stories from other publishers

Once you've registered for either of the Hangouts On Air, we'll send you instructions on how to join the event. We look forward to hanging out with you soon.

Posted by Dairine Kennedy - Mobile Team

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Posted By Inside AdSense Team to Inside AdSense at 8/06/2012 08:30:00 AM

Friday, August 3, 2012

[Inside AdSense] Ad blocking part II: Blocking unwanted ads

Happy Friday and welcome to the second installment of the ad blocking series! In our first blog post, we talked about different reasons for blocking ads and common myths about ad blocking. Today we'll discuss how to block ads you don't want to allow on your site. Once you've identified the ads you don't want to show, there are a few ways to block them: by advertiser URL, general or sensitive category (limited language availability), ad network, and individual ad creative. Below, we'll bust more myths commonly believed about blocking unwanted ads.

Myth: The 'Allow and block ads' tab of my account is the only place I can block ads.
In addition to blocking ads via the AdSense interface, you can install the Google Publisher Toolbar to block ads while viewing your pages in a Chrome browser. The Publisher Toolbar is a Chrome extension that lets you view up-to-date information about your AdSense account, offers an overview of your earnings and performance, and provides ad overlays with in-page reporting. For more details on this new Chrome extension, visit the Inside AdSense blog post.

Myth: Because the ad is an image or rich media, there's no way to find the destination URL without clicking the ad and violating AdSense policy.
As a publisher, you have a few options when trying to find out which URL you want to block:

If you're using Chrome, install the Publisher Toolbar extension mentioned above, which allows you to block ads as you're seeing them on your site.
In your AdSense account, you can opt into the Ad Review Center where you can see all of the ads shown on your site, including text, image, and rich media ads.

Myth: I don't see any ads in the Shown Ads tab of the Ad Review Center, but I see ads on my site. The Ad Review Center doesn't work!
The Ad Review Center is a tool that allows you to review individual ads and choose whether or not to let them be displayed on your pages. Ads in the Ad Review Center have shown within the last 30 days. If your site has not shown any ads within the last 30 days, no ads will show in the Ad Review Center. Also, if you have very low traffic on your site, you may not see ads in the Ad Review Center. After you've submitted the request to opt in to the Ad Review Center, please allow 24 to 48 hours for ads to begin showing under the Shown Ads tab. Read more information about the new and improved Ad Review Center in our previous Inside AdSense blog post.

We hope that this blog post has busted some of the myths associated with the ad blocking feature. Have more questions? You can submit them by commenting on the post on the Google AdSense +page. We'll be answering those questions in a Google+ Hangout on Air on Tuesday, August 7th at 10am PDT. We hope you can join us!

Posted by: Wesley Houser, Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 8/03/2012 08:37:00 AM

Wednesday, August 1, 2012

[Inside AdSense] Ad blocking part I: To block or not to block?

Think of your website as your kingdom. You're in control of what will be shown. AdSense provides strong controls that enable you to allow and block ads on your website. Ad blocking shouldn't be thought of as a means of account optimization, but as a way to make sure you're satisfied with the ads that are shown. Over the next few days, we'll be busting some of the most common myths associated with ad blocking that we've heard from publishers.

Myth: It doesn't matter how many ads I block, they'll just be removed from my site.
Ad blocking should be used sparingly. Displaying all ads creates the most competitive atmosphere in the ad auction, with the largest amount of ad inventory possible competing for an impression on your site.

That said, there are some good reasons for blocking ads:

You're sensitive to the content of a particular ad (or category of ad) and would prefer it not to show on your site (e.g., politics, sexuality, or religion).
You want to block ads from a particular company because you already have a direct advertising deal from them.
You want to block ads from a competitor of your business.

Myth: If I block low paying ads I'll make more money.
Even if a particular ad is only contributing a small portion to your revenue, blocking it will likely cause a lower revenue-generating ad to show. We'll always display the highest-paying ad, so if an ad appeared on your site, it meant that it was the highest-performing ad of all available.

Myth: I blocked some ads for a few days and my earnings went up. This means blocking helped my earnings grow!
Earnings in your AdSense account can constantly fluctuate. Your revenue depends on a number of variables from traffic changes on your site to advertisers changing their bids. Be careful when assuming that correlation indicates causation!

As mentioned in this Help Center article, we target ads based on your content and audience. The ads that you see aren't necessarily the same ones your users see (e.g., interest-based targeting and geotargeting). Also, ads that may seem off-topic to you as a publisher might actually be the most valuable to the user in that browsing session.

Myth: If I block enough ads, I can essentially pick the ads that will show on my site.
As Hal Varian, the Chief Economist at Google, stated in a previous post, the ads that win in the auction are the ones that are expected to deliver you the most revenue, while ensuring a good user experience. The same ads don't always appear on your site for a variety of reasons, ranging from changes in advertiser spend to geotargeting of users.

Now that we've addressed some common myths, we invite you to join us for a Google+ Hangout On Air focused on ad blocking. It'll take place on Tuesday, August 7th at 10am PDT, and you'll have the opportunity to learn more about ad blocking and hear answers to your related questions. To submit a question about ad blocking, simply leave a comment on the post on our AdSense +page post. We also encourage you to +1 questions posted by other publishers that you're interested in hearing the answers to.

Stay tuned for part II of our ad blocking series on this Friday!

Posted by: Wesley Houser, Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 8/01/2012 09:10:00 AM