Wednesday, August 22, 2012

[Inside AdSense] Join us at our Pan-European AdSense In Your City event in Dublin - September 2012

We're excited to announce that we're organizing our Pan-European AdSense In Your City event! This event will take place in September, in our European headquarters in Dublin, Ireland. We're offering an option of dates on either Friday, September 7th or Saturday, September 8th, and the same content will be delivered on both dates.

We'll focus on identifying new revenue opportunities and best practices for growing your business with AdSense. Each session includes workshops on optimization tips, DoubleClick for Publishers Small Business, and mobile. Publishers who attend will also receive a one-on-one site review with custom recommendations from an AdSense optimization specialist. In addition, there will be plenty of time for networking with other publishers -- we frequently hear from AdSense in Your City attendees that one of the best parts of the event is getting the opportunity to interact with and learn from other AdSense publishers.

If you'd like to attend this AdSense in Your City event in Dublin, please fill out our interest form. Space is limited at each event and we won't be able to accommodate all requests, so sign up quickly if you'd like to attend! We'll do our best to include as many interested publishers as possible. In the meantime, we recommend ensuring you're opted in to receiving 'Special Offer' emails so we can reach you in the future.
 
We hope to see you in Dublin!

Posted by Aude Rigaud, AdSense in Your City Team



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Posted By Inside AdSense Team to Inside AdSense at 8/22/2012 10:10:00 AM

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Tuesday, August 21, 2012

[Inside AdSense] A new look for the AdSense interface

We've been making continuous improvements to the AdSense interface, whether it's adding new features or redesigning pages you frequently use.  As part of our Google-wide initiative to deliver a simpler, more beautiful experience across all of our products, in the next few days we'll be giving your AdSense account a facelift. Your account will still have the same general structure, but you'll notice some gradual updates to introduce cleaner design elements. If you're also using Analytics or AdWords, you'll be familiar with some of the updates.

Here's a sneak peek of the new look:


One of the changes you'll notice is the location of help content in your account, which we're moving from the left navigation bar to a dedicated 'Help' link in the top right corner of your account. We've also added the 'Send Feedback' link there so you can quickly let us know if something isn't working as intended. Please note that account support won't be available from this link, so we ask that you continue to use our Help Center to find answers or contact forms for specific questions.
Also, when visiting the "Performance reports" tab, you'll notice that your reports are now organized by type. Click 'Common reports' to access your standard reports, and then use the new date range selector. You'll still be able to choose to either see your default report or daily account performance, just as before.

We'll be gradually introducing these updates to AdSense accounts in the next few days, and we welcome your feedback and suggestions in the meantime. Feel free to leave a comment on our AdSense +Page, and stay tuned to our blog for additional updates. If you have questions about these updates, visit our Help Center for more information.

Posted by Arlene Lee -- Inside AdSense Team


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Posted By Inside AdSense Team to Inside AdSense at 8/21/2012 11:40:00 AM

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Monday, August 20, 2012

[Inside AdSense] PubTalk: Publishers discuss testing colors for their ads

We're back with the third video from our Google+ Hangout with AdSense publishers! Have you tried our publisher suggestions of adding a third content ad unit or changing ad sizes and placements?

Another feature publishers Katie and Gene Hamilton of diyornot.com, David and Jan Moncrief of txantiquemall.com, and Voitek Klimczyk of simplyadditions.com tried was changing the text and background colors of their ad units. Experimenting with colors and tracking different ad styles provides insight on clickthrough rates and revenue uplift which will help you decide how to make future changes to your site. 

Watch this video to see how these publishers test colors and follow AdSense on Google+ to see how publishers use AdSense's different customizable features.

http://www.youtube.com/watch?v=LWA5kkIn1BE&feature=youtu.be


This post is part of the PubTalk series of conversations with publishers.

Posted by Julia Eckstein - Inside AdSense Team


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Posted By Inside AdSense Team to Inside AdSense at 8/20/2012 09:55:00 AM

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Thursday, August 16, 2012

[Inside AdSense] Follow our AdSense +page and catch our upcoming Hangouts On Air

We started our AdSense +page a few months ago to connect with you and regularly share information. Since the launch of the +page, you've provided great feedback and made it clear that you're constantly yearning to learn more. Over the next couple of months, we'll be hosting a series of Hangouts On Air to provide you with additional information and help you build connections within the publisher community. We'll be covering a variety of topics, including how to:
  • Fix crawler errors
  • Establish a Google+ strategy
  • Use DoubleClick for Publishers Small Business
  • Understand your AdSense payments
  • Navigate performance reports
  • Implement optimization tips
Be sure to follow the AdSense +page to learn about the specific dates and times of the Hangouts On Air. We'll also post the recorded videos to our YouTube channel, in case you're not able to watch a live session.

We hope to Hangout with you soon!

Posted by Jamie Firkus - Inside AdSense Team


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Posted By Inside AdSense Team to Inside AdSense at 8/16/2012 11:00:00 AM

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Tuesday, August 14, 2012

[Inside AdSense] PubTalk Hangout: Add up to 3 content ad units to your page

Welcome to the second video in our publisher feedback series. Hopefully you've been able to test ad sizes and placements since our last post!

During the same Hangout, publishers Al Gross of infosports.com,  Katie and Gene Hamilton of diyornot.com, and Voitek Klimczyk of simplyadditions.com discussed how adding additional content ad units to their pages significantly helped increase their AdSense revenue. In the past, we've seen publishers increase their earnings by 400% by adding a maximum of three content units to their pages.

Watch this video to see why these publishers made the change and continue to check our blog for more optimization tips. To hear what other publishers have to say and to get involved in the conversation, follow AdSense on Google+.

http://www.youtube.com/watch?v=sg4rbX2pUDs

Visit our Help Center to learn more about best practices for balancing ad units and page content, and to learn how to measure the effect of multiple ad units.

Posted by Julia Eckstein - Inside AdSense Team


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Posted By Inside AdSense Team to Inside AdSense at 8/14/2012 08:45:00 AM

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Wednesday, August 8, 2012

[Inside AdSense] Update on forms of payment available on our new payment system

We recently let you know about upcoming improvements to the Payments page in your account, designed to provide you with a better experience and address your feedback. These changes are part of an upgrade to our payment system, and over the coming months we'll continue to roll out these upgrades to all publishers.

For publishers located in countries where we offer payments via Electronic Funds Transfer (EFT), we've made improvements to this form of payment to give you quicker access to your earnings. Once your account has been upgraded to our new system, EFT payments will appear in your bank account just days after posting to your Payments page. As always, EFT payments are free of charge, less error prone, more efficient and the most environmentally-friendly payment method.

With these changes, please note that the new system won't support check payments in countries where we offer EFT as a form of payment. If you're located in a country where we offer EFT payments and you currently receive check payments, please be advised that you'll need to complete a few steps once your account is upgraded. However, no immediate action is required on your part at the moment. Once your account is transitioned to the new system, you'll receive an email notification with detailed instructions on setting up EFT payments.                

For our readers who are located in countries where we don't yet support EFT, please know that we're working hard to improve the payments process and find ways to send you your payments as quickly and securely as possible. If you have any questions, please sign in to your AdSense account and visit the Payments section in our Help Center for the most relevant information.

Posted by Colm Keady, Partner Payments


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Posted By Inside AdSense Team to Inside AdSense at 8/08/2012 07:50:00 AM

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Tuesday, August 7, 2012

[Inside AdSense] Optimization tip series: Test ad sizes and placements on your site

Many of you have opted in to receive our customized suggestions about your AdSense implementation. Wonder what publishers have to say after they've implemented one of these suggestions? Now you can hear from the publishers themselves in our new Google AdSense optimization series.

Five publishers recently participated in a Google+ Hangout with AdSense to share their stories and some of their top optimization tips. In this video, publishers Gene and Katie Hamilton of diyornot.com, David and Jan Moncrief of txantiquemall.com, and Voitek Klimczyk of simplyadditions.com discuss how changing ad unit sizes and placements has increased their AdSense revenue and clickthrough rates.

Visit our Help Center to learn more about recommended ad formats and placements to help you decide which changes you'd like to make next.

Check out this video and keep an eye out for the rest of the series!

http://www.youtube.com/watch?v=ozhT0DLnvcU


Posted by Julia Eckstein - Inside AdSense Team


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Posted By Inside AdSense Team to Inside AdSense at 8/07/2012 08:10:00 AM

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