Adsense tricks

Wednesday, September 19, 2012

[Inside AdSense] October AdSense in Your City Events in North America

The AdSense in Your City team will be back on the road this October, check out our travel schedule to see if we'll be coming to a city near you. Our team works with publishers in person to identify new revenue opportunities and best practices for growing with AdSense. Each free event includes presentations on optimization tips, using DoubleClick for Publishers Small Business, and going mobile. Publishers who attend also receive a one-on-one site review with a member of the AdSense team, who will identify the best opportunities for your site.

If you'd like to attend one of our upcoming events, fill out this form and we'll send out event confirmation details two weeks before your event. Space is limited, so sign up quickly.

Orlando, FL: Tuesday, October 9
Jacksonville, FL: Wednesday, October 10
Phoenix, AZ: Wednesday, October 17

Las Vegas, NV: Thursday, October 18
Montreal, QC: Tuesday, October 23
Richmond, VA: Wednesday, October 24

Posted by Anitra Appa, AdSense in Your City Team

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Posted By Inside AdSense Team to Inside AdSense at 9/19/2012 10:05:00 AM

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Tuesday, September 18, 2012

[Inside AdSense] Fall exclusives from Google Affiliate Network

Boost your revenue this fall with Google Affiliate Network. Over 40 promotions from U.S. advertisers will be available exclusively to Google Affiliate Network publishers from September 21st to September 24th. Post an exclusive promotion on your site and earn a performance fee when users click through and make a purchase.

Follow these steps to get started:

Apply to join Google Affiliate Network with your AdSense Publisher ID (or sign in if you're already a Google Affiliate Network publisher).
Once approved, review the available promotions and click "Apply Link" for each one that you wish to promote.

When can I post these promotions on my site?
All promotions will go live at 12 am Central Time on September 21st, and expire at 11:59 pm Central Time on September 24th. You can find the promotions in your Google Affiliate Network Home tab or by searching for "September Exclusive" in the Links tab.

For additional questions, check out the Help Center or contact us.

Posted by Erica Sievert, Google Affiliate Network team

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Posted By Inside AdSense Team to Inside AdSense at 9/18/2012 09:10:00 AM

Monday, September 17, 2012

[Inside AdSense] Join us on Google+ for DoubleClick for Publishers (DFP) Small Business week!

We hosted our first DoubleClick for Publishers (DFP) Small Business Hangout On Air a couple months ago, and we heard you loud and clear - you want more tips and tricks to maximize your AdSense revenue through DFP Small Business. This week we'll be hosting our first week dedicated to DFP Small Business performance suggestions, so if you're not already following AdSense on Google+ there's no better time to add us to your circles.

We'll cover a different topic each day so join in daily for a full introduction to DFP Small Business, or pick and choose the events most interesting to you. Ask any questions in the comments or live and we'll answer them daily at 11am PT (2pm ET) from a Hangout on Air hosted on our AdSense +page. Here's the full lineup:

Monday September, 17th: Should I be using DFP Small Business?
Tuesday September, 18th: Dynamic Allocation I: Enabling ad units for AdSense
Wednesday September, 19th: Dynamic Allocation II: Priority levels
Thursday September, 20th: Setting and calculating your CPM Rate
Friday September, 21st: Introduction to targeting

If you're interested in joining our live Hangout On Air, visit our +page a little before 11am PT and look for the link. Looking forward to hanging out soon!

Posted by Jason Sanio - Inside AdSense team

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Posted By Inside AdSense Team to Inside AdSense at 9/17/2012 09:30:00 AM

Tuesday, September 11, 2012

[Inside AdSense] PubTalk: Todd Sarouhan shares his AdSense story

AdSense gives publishers freedom. It lets publishers like Phillip Martin follow their passions and allows others to enjoy free time, be creative, and earn a living. Each AdSense publisher has a story.

During our Google+ Hangout, publishers shared the value they find in using Google AdSense.

In this video, meet Todd Sarouhan, the creator of GoVisitCostaRica.com. AdSense lets him write about and travel to Costa Rica, a place he knows and loves.

Check our blog and AdSense +page to meet more AdSense publishers.

http://www.youtube.com/watch?v=_pTRzq5W7pg

Tell us your AdSense story to get featured in future posts. Complete the sentence "Because of Google AdSense..." and send it to pubstories@google.com along with a photograph of what Google AdSense has given you. Be sure to include your publisher ID and main website URL. Please note we won't be able to respond to all submissions. We're looking forward to reading your responses!

This post is part of the PubTalk series of conversations with Publishers

Posted by Julia Eckstein - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 9/11/2012 09:10:00 AM

Friday, September 7, 2012

[Inside AdSense] Social Fridays: Use images to deliver a richer experience

TGIF, it's time for our next Social Fridays post! This weekly series will take you through best practices and tips to help you make the most of Google+ for your site.

As you've been posting new content to your +page and perhaps using the Google+ mobile app, you may have noticed that Google+ is quite a visual platform. The Financial Times has found that images and videos have the highest engagement on their +page, and we've heard similar comments from other publishers. Today we'll share a tip on how to make the most of the visual nature of the platform to help increase interaction with your content.

To post a link to an article or page of your site, you may currently be using the 'Attach link' option on your +page and pasting in the URL of the article. When you post this way, a small thumbnail of an image from that article will appear next to a text preview, or a relevant icon. You then have the option to post additional comments above the content before you share it.

From time to time, instead of simply attaching the link, try posting the image from the article as the main content on your +page. Then, in the comment field above, enter the description with a shortened link to the full content. This allows users to see a larger version of the image from the article and can draw them in, while the shortened link above the image directs them to the article on your site for the full content.

Here's a side-by-side comparison of how these two approaches would look while drafting a post for your +page:

Link as attachment

Image with link

Give this technique a try for some of your posts, and see how it can help you build a richer experience on your +page. Have you found success with posting images, or do you have other tips for +pages to share? Leave a comment on our AdSense +page and discuss your experiences with other publishers.

Tune in again next week, when we'll discuss verifying your +page. In the meantime, feel free to head over to our AdSense +page to share your thoughts about today's content with other readers.

Posted by Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 9/07/2012 10:00:00 AM

[Inside AdSense] Social Fridays: Gain visibility by verifying your Google+ page

TGIF, it's time for our next Social Fridays post! This weekly series will take you through best practices and tips to help you make the most of Google+ for your site. Now that you've set up your own Google+ page and are familiar with features like Hangouts and Ripples, we'll move on to the importance of verifying your +page.

What does it mean to verify a +page?

Verifying your +page confirms that the +page actually belongs to you. Once your +page is verified, it'll appear with a checkmark designed to help our users find what they're looking for.

Why should I verify my +page?

Not only does verification help users confirm the authenticity of your +page, but it also brings you a major benefit only available to verified +pages. Verified +pages that are popular and engaging may appear on the right side of relevant Google.com search results, for users who are logged in. This is designed to help users find the relevant content they're looking for, and can increase your visibility. Please keep in mind that to be eligible, the +page also needs to be active with regularly-updated content.

How do I verify my +page?

Follow these three steps:

Link your +page to your website: Fill out the 'About' section of your Google+ page, being sure to enter your site's top-level URL.
Link your website to your +page: Add a Google+ badge or code snippet to your site, which lets us know that the site is associated with your +page. We recommend using the Google+ badge, as it can help you attract additional followers -- for top publishers, adding the Google+ badge helped drive a 38% increase in followers. You can select the size of the +badge for your pages, and with some of the larger sizes, users will be able to add your +page to their circles without leaving your site.
Complete our verification request form.
As you complete the verification process, be sure to continue posting regularly to your +page to engage with your users. To help attract followers to your pages we also recommend promoting your +page on other relevant sites or blogs you own, as well as other social destinations. You can also place an author tag on your online materials, which means your authorized photo and name appear next to search results for content you've created.

Tune in again next week, when we'll share a little-known best practice for posting to your +page that can help increase engagement with your users. In the meantime, feel free to head over to our AdSense +page to share your thoughts about today's content with other readers.

Posted by Arlene Lee - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 9/07/2012 09:11:00 AM

Tuesday, September 4, 2012

[Inside AdSense] PubTalk: Publishers choose Google AdSense because...

Why do publishers choose Google AdSense? In the past, we've heard from businesses like Concertboom and AlloExpat.com about how AdSense helped them grow their businesses and expand their audiences.
In a recent Google+ Hangout with publishers, we asked simplyadditions.com's Voitek Klimczyk, txantiquemall.com's David and Jan Moncrief, and diyornot.com's Katie and Gene Hamilton why they started using AdSense and why they're still with us. Their response? AdSense makes it easier for these publishers to do what they love.

Watch this video to hear more and keep an eye out for more publisher stories on our blog and AdSense +page.

http://www.youtube.com/watch?v=1bxvnPGtrgY

Did you miss our previous PubTalk posts? See what these and other publishers have to say about ad sizes and placements, adding ad units, and testing colors in our optimization tip videos from the same Hangout.

This post is part of the PubTalk series of conversations with Publishers

Posted by Julia Eckstein - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 9/04/2012 08:30:00 AM