Wednesday, April 22, 2015

[Inside AdSense] Introducing Matched content: a new way to help your visitors discover content on your site

Today we're introducing Matched content, a free content recommendation tool for AdSense publishers that promotes your content to your site visitors. Matched content generates contextually relevant and personalized article recommendations from the pages on your website.

With Matched content, your visitors can:
  • Discover relevant articles on your site
  • Spend more time on your pages
  • Engage more with your content
Learn more about Matched content.

Posted by Tobias Maurer, Matched Content Product Manager

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Monday, April 13, 2015

[Inside AdSense] Demystifying AdSense policies with John Brown, Head of Publisher Policy Communications (Part 1)

Editor's note: Today's guest author is John Brown, the Head of Publisher Policy Communications. He'll be sharing valuable insights about Google AdSense program policies with us.

We know that many of you have a steady income from AdSense to support your business. We also know that you are working hard to keep your account in good standing and we want to help you stay compliant with our policies while you publish your content the way you want.

We've defined AdSense program policies to ensure we all preserve a healthy digital ecosystem for the benefit of all users, advertisers, and publishers. We've gotten a lot of feedback from you that there's more we could be doing to make our policies clearer. To demystify any uncertainties or questions that you may have, I'd like to share more details on AdSense policies over the next few months.


Posted by John Brown, Head of Publisher Policy Communications

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Thursday, April 9, 2015

New AdSense performance reports deliver quick and easy insights

Your performance reports are the key to gaining insights into how much you're earning and what impacts those earnings. To give you quick and easy access to these reports, we've introduced a new design for AdSense reporting with a new dashboard.

Learn more in the Inside AdSense blog and start using the new reporting design and dashboard today.

Posted by Agnieszka Janowska and Daniel Kenyon-Jones, AdSense Reporting Team

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Wednesday, March 4, 2015

[Inside AdSense] Google Search results just became more mobile-friendly

As more people use mobile devices to access the Internet, Google Search has adapted its algorithms to help users find mobile-friendly web pages and apps. Recently, Google Search has made it even easier for users to discover multi-screen content with two important changes.

Learn more about these important changes in the Inside AdSense blog.

Posted by Inside AdSense Team

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Monday, February 23, 2015

[Inside AdSense] Introducing the new AdSense Revenue profile

Starting today, a new Revenue profile report will be available in your AdSense account. Currently, AdSense reporting shows you an average of your ad request RPM. This new report will help you understand the value of your top performing ad requests in more detail.

Find out more about the new Revenue profile in the Inside AdSense blog.

Posted by Nick Radicevic - AdSense Product Manager

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Thursday, February 19, 2015

[Inside AdSense] Google Consumer Surveys: An additional way to monetize your site

Google Consumer Surveys is a great way for publishers to create an additional revenue stream for their content. When a user visits your site, they will have the option to answer a few survey questions in exchange for access to content. Each time a site visitor answers a survey question, you will earn $.05.

Read our blog post to learn more about Google Consumer Surveys.

Posted by Amy Adams Harding - Head of Publisher Development

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Friday, February 13, 2015

[Inside AdSense] Love is all around: 8 tips romantic movies can teach us about content strategy

Romantic movies are always a popular choice for Valentine's Day. In the spirit of this special day, we watched some classic romantic movies (for research, of course) to see what they can teach us about content strategy.

Read the full blog post for the top tips we found.

Posted by Chris Jones, Audience Development Specialist

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