Adsense tricks

Monday, June 30, 2008

[Inside AdSense] We're retiring AdSense Referrals

We're constantly looking for ways to improve AdSense by developing and supporting features which drive the best monetization results for our publishers. Sometimes, this requires retiring existing features so we can focus our efforts on the ones that will be most effective in the long term. For this reason, we will be retiring the AdSense Referrals program during the last week of August. We appreciate your patience during this transition and here are some alternative options to consider:

Google Affiliate Network: As part of the integration of DoubleClick, the DoubleClick Performics Affiliate Network will now operate as the Google Affiliate Network for advertisers targeting users located in the United States. Similar to the AdSense Referrals program, the Google Affiliate Network enables publishers to apply for advertiser programs and get paid based on advertiser-defined actions instead of clicks or impressions. For further details, please visit: http://www.google.com/ads/affiliatenetwork/.
AdSense for content ads: If you have less than three AdSense for content ad units on a page, you may wish to replace the referral ad units with standard AdSense for content ad units.

If you currently use referral ads, either to promote Google products or offerings from AdWords advertisers, AdSense Referrals code will no longer display ads beginning the last week of August. We encourage you to take the following steps before the product is retired:

Remove the referral code from your site(s): Please take a moment to remove all referral code from your sites before the last week of August, so you can continue to effectively monetize your ad space.
Run and save all referrals reports on your desktop: Create and save all reports related to the referrals program on your desktop, so you continue to have access to your valuable campaign information.

Thank you for your support of AdSense Referrals in the past. If you have any additional questions, please visit our Help Center.

Posted by Anuj Srivastava - AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 6/30/2008 04:41:00 P
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Thursday, June 26, 2008

[Inside AdSense] Celebrating 50,000 of you

This week, the 50,000th person subscribed to the English AdSense Help Group. To mark this milestone, the AdSensePro Team would like to extend a special word of thanks to all the folks who use our forums, particularly everyone who takes the time to share their knowledge with other publishers. Thank you for providing useful help and advice, and for contributing to the AdSense community.

If you're not familiar with the Help Group, do check it out to share your AdSense experience. Members of the AdSensePro team will also be on hand to help answer questions, raise issues to our product and engineering teams, and collect your valuable feedback. And if you'd prefer to discuss AdSense in a language other than English, feel free to visit one of our international forums: Arabic, Chinese (Simplified), Chinese (Traditional), Czech, Dutch, French, German, Hebrew, Italian, Japanese, Korean, Polish, Portuguese, Russian, Slovak, Spanish, and Turkish.

Posted by the AdSensePro Team - AdSense Help Group Support

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Posted By Inside AdSense Team to Inside AdSense at 6/26/2008 01:09:00 P
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Having trouble viewing the links or images in the message above? Visit http://adsense.blogspot.com/ .

Tuesday, June 24, 2008

[Inside AdSense] Five steps to optimising your AdSense performance

"I want to improve my AdSense performance, but I don't know how to get
started!"

We hear you. The myriad of optimisation tools and options AdSense
offers can be a bit overwhelming. Colors, placements, channels, ad
sizes -- there are more options to choose from than you can poke a
mouse cursor at! Ideally, we wish you could just click a button and
have a fully optimised webpage published to the Internet. But until
that magical day comes, we have a solution for you.

The Australian AdSense team has put together a short video that takes
the confusion out of optimising. The video goes through a step by step
guide to optimising AdSense performance - from analysing your page
type, to choosing the right ad sizes and colors, and tracking your
results. We also cover our most popular tips to increase eCPM, without
adversely affecting your community's experience on your page.

http://www.youtube.com/watch?v=WpPX4A78jqg

So if it's been a while since you've refreshed your AdSense ad units,
or if you're confused on how to use channels to optimise, invest ten
minutes into the video. It's the closest thing you'll get to that
magic button.

Posted by Mel Ann Chan - AdSense Australia Optimisation Team
Tuesday, June 24, 2008 at 10:15:00 AM

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Friday, June 20, 2008

[Inside AdSense] Site maintenance on June 21 at 10am PDT

Tomorrow, our engineers will be performing site maintenance from 10am to 3pm PDT. You won't be able to access your account during this 5-hour time frame, but ad serving and ad targeting will not be affected. In addition, your reports will continue to track your earnings as usual. We've converted the maintenance start time for a few cities around the world:

London - 6 pm Saturday
Pretoria - 7 pm Saturday
Mumbai - 10:30 pm Saturday
Kuala Lumpur - 1 am Sunday
Brisbane - 3 am Sunday

In the meantime, we hope you enjoy the first weekend of summer -- or winter, depending on where you are :)

Posted by Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 6/20/2008 04:02:00 PM
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Having trouble viewing the links or images in the message above? Visit http://adsense.blogspot.com/ .

Wednesday, June 18, 2008

[Inside AdSense] Game on for GameScene

Back in 1995, Gary Rosenzweig published some of the world's first web-based games. Some of his early games as well as more than 100 created by CleverMedia, the company he later founded, are available at GameScene.com.

"Even in those early days, it was clear to us that web advertising was the best way to earn money from our content," says Gary. Revenue from ads offered him creative and financial freedom to be both a game developer and publisher. But the early ad banner market was volatile and fluctuated constantly. It wasn't until he joined the AdSense program in August 2003 that Gary was able to get consistent high-level performance from advertising.

"AdSense not only performs better than banner ads, but is also much better for site visitors," Gary notes. "The text ads and high-quality display ads used by Google were a far better experience than the pop-ups, pop-unders and interstitial ads still used today by our competitors."

At GameScene.com, CleverMedia uses 160x600 wide skyscrapers next to the games, and 300x250 medium rectangles on instructions pages. Gary encourages other publishers to test different ad formats and placements on their own sites, especially as their users grow and change. Having non-obtrusive but relevant advertising on high-traffic pages provides the revenue CleverMedia needs to keep making innovative web games.

Have your own success story to share? We'd love to hear from you.

Posted by Sunil Subhedar - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 6/18/2008 12:50:00 P
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Having trouble viewing the links or images in the message above? Visit http://adsense.blogspot.com/ .

Monday, June 16, 2008

[Inside AdSense] Speaking the language of small businesses

Following our recent testimony in front of the U.S. House Small Business Committee, we revisited Washington D.C. to deliver our first seminar for small businesses on the web -- specifically those in the Hispanic-American community. The Spanish-language seminar, co-sponsored by both the U.S. Hispanic Chamber of Commerce and the League of United Latin American Citizens, focused on making the most of AdSense and other Google tools to effectively and efficiently manage a small business online. We know a number of our publishers are Hispanic small business owners, so we'd like to share the video of the event with you (in Spanish with introductory words in English):

If you're a small business owner, we also recommend taking a look at our small business resource page, available in both Spanish and English.

Posted by Carolina Shea - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 6/16/2008 10:30:00 A
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Having trouble viewing the links or images in the message above? Visit http://adsense.blogspot.com/ .

Thursday, June 12, 2008

[Inside AdSense] Join us on July 10 for 'Powered By YouTube'

You can catch more flies with honey than with vinegar. That's why our publishers know how important it is to make their sites sticky to keep users on their pages longer. If you're a savvy coder, love to build cool apps and mashups, and wonder what more you can do to enhance your website with video and increase the stickiness, then we'd like to cordially invite you to attend Powered By YouTube on Thursday, July 10!

Powered By YouTube is our first-ever developer gathering focused on bringing together a wide range of developers to learn more about YouTube's APIs and Tools. You'll spend the day at YouTube's headquarters and learn how to bring YouTube to your website, share best practices, and get hands-on with the APIs. You'll also meet fellow YouTube API developers across a wide range of companies, YouTube engineers and product managers, and hopefully leave inspired to enhance your user experience with the YouTube APIs.

Some important details about the event below:

Powered By YouTube
Thursday, July 10, 2008
10:30am - 5:00pm
YouTube headquarters at 901 Cherry Ave. San Bruno, CA 94066
Cost: Free!

Registration is extremely limited, so we encourage you to register now if you're interested.

Hope to see you there! And if you're interested in staying up-to-date on what's going on in the world of YouTube APIs and syndication, check out our blog.

Posted by Christine Tsai - YouTube APIs & Tools Team

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Posted By Inside AdSense Team to Inside AdSense at 6/12/2008 10:53:00 A
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Having trouble viewing the links or images in the message above? Visit http://adsense.blogspot.com/ .