Adsense tricks

Tuesday, October 29, 2013

[Inside AdSense] Introducing the Google AdSense Certified Partner Program

Since 2003, AdSense has helped publishers from around the world earn from their content and grow their businesses. Over time, we've also seen growth in the number of consultants and service providers who have built their own businesses around helping publishers succeed with AdSense. With this in mind, we've created the Google AdSense Certified Partner Program to work more closely with these service providers and recognize the expertise they've developed.

If you use AdWords or Analytics, you may be familiar with the similar Certified Partner programs we offer for those products -- qualified companies can become certified to help you manage your account, should you require additional support for your business. Just like in these other programs, AdSense Certified Partners are carefully vetted by Google, and meet rigorous qualification standards. AdSense Certified Partners can assist with dedicated services ranging from setting up AdSense ad code on your pages to running ongoing optimization tests for you.

For service providers interested in this new program, we've put together comprehensive training and testing resources that cover all aspects of AdSense. Once a company has passed our qualification exam and met additional criteria to become a Certified Partner, they'll be added to our official program website and receive a program logo for their own site. Certified Partners will also have access to marketing resources and tools to help them manage client accounts, and will join a group of accredited companies. We currently have 13 active Certified Partners, and will be adding more to the list throughout the year.

If you're a prospective Certified Partner or a publisher interested in the services offered by these Certified Partners, you can visit our program website or Help Center for more information. We look forward to working with this group of partners and continuing to expand the range of options available to publishers in the AdSense program.

Posted by Catherine Downes - AdSense Certified Partner Team

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Posted By Inside AdSense Team to Inside AdSense at 10/29/2013 09:10:00 AM

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Wednesday, October 23, 2013

[Inside AdSense] Get your multi device strategy off the ground

As tech-savvy consumers, we've all contributed to the growth in online traffic coming from mobile and tablet platforms, and as publishers you've likely heard the importance of adapting a multi-device approach to cater for this growing trend. But exactly how important is it? How do you develop a multi-device strategy? And how does all of this equate to increased revenues for you?

Over the coming weeks, we'll run a series of posts that aim to answer exactly that. We'll explore building mobile solution options to suit you, and also explain how you can use AdSense to monetize your mobile sites or AdMob.

Where are your users coming from?
We're living in a multi-screen world where users expect to have access to information, people, and computing power from any screen. Here are just a few findings from a recent survey*:

81% of consumers use their smartphones while also watching TV
66% use their smartphone at the same time as their laptop
83% of mobile users said that they wouldn't leave home without their smartphone
63% of users said that while they may not make their final purchase through a mobile, they would definitely use their phone to gather info and help them with their purchasing decision.

To see how these shifts in consumer behavior are relevant to your site, check the Platforms report in your AdSense account. It's a good idea to pull a comparison report and track the growth in your percentage of mobile and tablet users over the past quarter or year. Chances are, you're going to see a shift away from desktop with more of your online content being reached via tablet and mobile. If your site isn't designed to cater for this growing market then now is the time to start building your multi-device strategy. And we're here to make you aware of some of the options open to you! Join us next week when we'll be covering a range of mobile solutions to help you discover the right one for your business.

If you'd like to learn more about what we've discussed today, you can also check out a recording of our recent Hangout, "Mobile - The Time is Now".

*Study completed by Google in collaboration with Sterling Brands and Ipsos, on a sample of 1,600 users, (2012).

Posted by Federico Gomez Kodela - Mobile Specialist
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Posted By Inside AdSense Team to Inside AdSense at 10/23/2013 01:04:00 PM

Monday, October 21, 2013

[Inside AdSense] Learn how to evaluate the user experience on your site

With only a few seconds to capture a user's attention, we all know it's important to have a great user experience on your site. One of our goals is to help you create a user experience that will keep users coming back to your site.

In the past, we shared our guiding principles for user experience and asked some of our most successful publishers to share their thoughts. However, many of you told us you'd like to see more examples of how to actually apply the principles to your site. We've heard your feedback and, on November 1st, we'll show you how in a Learn with Google Hangout on Air that takes you behind the scenes of a user experience consultation.

During the Hangout on Air, we'll evaluate a pre-selected AdSense publisher's website and teach you how to take a step back, apply a critical eye, and evaluate whether or not the user experience on your own site complements your site goals. We'll identify specific changes the publisher can make to improve the user experience, walk through our recommendations, and answer a few of your user experience questions, which you can submit when you RSVP to watch the live stream.

RSVP to let us know if you'll be watching the Hangout on Air and we'll see you on November 1st!

Click here to RSVP

Posted by Laurie Shiau - Inside AdSense Team
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Posted By Inside AdSense Team to Inside AdSense at 10/21/2013 06:06:00 AM

Monday, October 7, 2013

[Inside AdSense] Share your feedback on AdSense and other Google publisher solutions

As the publisher landscape evolves, we're constantly looking at how we can develop our products and solutions to help you grow your online business. Your feedback plays a key role in shaping our publisher offerings, and so we hope to hear from you in our upcoming semi-annual publisher survey.

Launching the week of October 25th, the goal of our survey is to collect as much of your feedback as possible. It covers a range of topics across all of our publisher products, ranging from new feature requests to help resources and much more. Since our last survey, we've addressed your feedback with new features like in-account policy notifications, responsive ad units, a mobile app for AdSense, and new functionality in the Publisher Toolbar.

We'll be sending the survey out by email shortly to a sample of publishers. If you'd like to participate, there's a couple of steps you should take as soon as possible:

Ensure your contact information is up to date.
Ensure your email preferences are updated so that you're opted in to receiving 'occasional survey' messages.

Whether you've filled out every previous survey or you're providing your feedback for the first time, we're really grateful for you taking the time to tell us how we're doing and look forward to hearing your thoughts and ideas!

Posted by Sahar Golestani, on behalf of the AdSense Publisher Happiness Team
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Posted By Inside AdSense Team to Inside AdSense at 10/07/2013 11:00:00 AM

Thursday, September 19, 2013

[Inside AdSense] Redesigned Text Ads on the Google Display Network

Web design is evolving at a rapid pace. With that in mind, today we're beginning to give our text ads a modern look designed to enhance their performance and the overall user experience.

Our new design puts a strong emphasis on readability. We've introduced larger and clearer titles, more generous white space, and a flat circular button design, which complements the colors of other elements in the ad.

We've also updated how we show multiple ads within a single ad unit. Our design, illustrated below, only expands a full view of other ads when a user interacts with an ad unit either by a mouse hover or touch.

Keep an eye out for the redesign and don't forget to try our recently launched new fonts. Let us know what you think of this new look over on our AdSense + page.

Posted by Adnan Virk - Ad Formats Designer
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Posted By Inside AdSense Team to Inside AdSense at 9/19/2013 08:15:00 AM

Monday, September 16, 2013

[Inside AdSense] Use AdSense on your HTTPS sites

Today, we're happy to announce that AdSense publishers can begin monetizing their HTTPS pages. Many websites, like e-commerce sites and social networking sites, use the HTTPS protocol to protect their users' sensitive data. If you have a HTTPS website you'll be pleased with how easy it is to monetize using AdSense.

To use AdSense on your HTTPS-enabled sites, simply create an ad unit in AdSense and then paste the ad code into the HTML source code of your page where you'd like the ad to appear.

HTTPS-enabled sites require that all content on the page, including the ads, be SSL-compliant. As a result, our systems will remove all non-SSL compliant ads from competing in the auction on these pages. This means that if you convert your HTTP site to HTTPS, ads on your HTTPS pages might earn less than those on your HTTP pages.

Please visit our Help Center for more details on this feature. If you have a HTTPS-enabled website we'd love to hear your thoughts.

Posted by Sandor Sas - AdSense Software Engineer
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Posted By Inside AdSense Team to Inside AdSense at 9/16/2013 10:00:00 AM

Tuesday, September 10, 2013

[Inside AdSense] Policy Refresher: content and copyright

Policy Refresher: content and copyright

For the next segment of our policy refresher series, we're talking about a topic content creators really care about -- content and copyright.

A major benefit of the Internet is that it puts incredible information and entertainment at our fingertips. It's important to remember, however, that if somebody else created it, you need their permission to show Google ads next to it. We've created a video to explore examples of content and copyright:

http://youtu.be/3ocGFz6uExM

Still have questions? Submit your questions in this post via Google Moderator (please note: for privacy reasons, we won't be able to respond to account-specific questions). We'll be holding a Google Hangout on Air series covering this topic in more detail - check out the full schedule and don't forget to register.

Posted by Pamela Malone - AdSense Policy Team