[Inside AdSense] Поздравления! Поздрав!

Two more languages -- Bulgarian and Serbian -- have just joined the AdSense for content family, and AdSense for search has also launched in Serbian. We know that web publishers in these regions have been waiting for for a long time -- thank you for your continued patience.

To get started with AdSense for content or AdSense for search, log in to your account and follow the wizard located under the AdSense Setup tab. If you don't have an account yet, you can sign-up for AdSense in just a few minutes.

If you have questions about using AdSense for content or AdSense for search, visit our Help Center or email us via our Contact Us form.

Keep working on your content and let it work for you!

Posted by Gergana Marinova (Bulgarian) and Ilinka Zaharčeva (Serbian) - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/30/2007 10:22:00 AM
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[Inside AdSense] Getting your forum site to perform well with AdSense

When Amit Kumar co-founded MegaGames Forum in 1998, Google Inc. was being run from a Menlo Park garage and AdSense didn't even exist yet. Fast-forward 9 years to 2007: Amit still runs MegaGames Forum just as a hobby, but he earns enough revenue through the AdSense program to run a dedicated server and continue growing his site.

Amit wasn't so successful with AdSense right from the start. When he first started using the program in 2005, his earnings were nothing to write home about, and it was largely because he chose his ad placement, formats, and colors at random. After recently optimizing his ads, however, Amit was able to more than double his AdSense revenue and even improve the user experience on his site. Results may vary since every site is unique, but here are some tips that any forum site, large or small, can also try out to increase revenue.

1. The welcome box ad
   Many forums have a message above the fold on their pages welcoming users to the site and encouraging them to register. Placing a large (336x280) or medium (300x250) rectangle next to this message catches users' attention right when they walk through the door (so to speak). By the way, these are our best performing ad units, and may also increase the number of site-targeted ads on your pages.
   
   
2. The forum post ad
   
   Based on previous testing, integrating ad units into your page content can improve clickthrough rate (CTR). It also provides a better online experience, since your users see relevant ads side by side with normal content. In forums, the highest visibility content is often the first post, so it makes sense to place the ads here. Again, large and medium rectangles are your best bet!
   
   
3. Blending colors and breaking down borders
   
   Colors are important for making an ad visible to the user, but they should still blend with the design of the site. Removing the borders on your ads helps even more with this concept of blending. Don't worry -- even with a well-blended implementation, the 'Ads by Google' label keeps your users from confusing ads with content.
   

Bonus tip: Improve ad relevance with section targeting

With forums, the first post often contains the most relevant content on the page. By using the section targeting feature to emphasize this content, you can potentially increase CTR with better targeted ads. Visit this 'section targeting' link we mention for instructions.

If you decide to try out these tips, we'd love to hear about your success.

Posted by Magnus Yang - AdSense Optimization Team

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Posted By Inside AdSense Team to Inside AdSense at 7/26/2007 10:28:00 AM
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[Inside AdSense] Can't log in using Firefox?

We've recently noticed that many publishers are having trouble logging into their accounts after the latest Mozilla Firefox update. A number of publishers have reported that they're only seeing a sign-up page rather than a login form.

After a little digging and some testing, we've found that Adblock Plus, an add-on that sometimes gets installed with Firefox, can prevent you from accessing your account on the AdSense homepage. Our recommendation is to clear your cache and cookies and turn off the Adblock software before trying to log in at www.google.com/adsense. You may also wish to review our troubleshooting tips for login issues in our Help Center.

Thanks for bringing this to our attention!

Posted by Rajiv Sud - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/23/2007 11:31:00 AM
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[Inside AdSense] You work hard for the money

It's almost the end of the month, which means that it's almost time for us to send our publishers their payments. We know you're eagerly waiting for your check or EFT deposit to pay your bills, so we'd like to answer some questions you may have and clarify what to expect over the next few weeks.

Will I be sent a payment this month?

You can check to see whether you're eligible for a payment at the end of July. Just visit your Payment History page, set the date range to 'All time', and find the amount in the 'Monthly balance' column corresponding to June. If this number is greater than $100 and you removed all holds from your account before July 15th, you're eligible for a payment at the end of this month.



Can you give me an actual 'end of the month' date?

Unfortunately, we can't. You may sometimes see that your payment is issued on the 23rd of the month, and at other times on the 29th. This is because all earnings are audited for accuracy every month, and this automatic audit process can take different amounts of time during each payment cycle. To keep things simple, you may wish to think of 'end of the month' as the last day of the month. After your payment is issued, please allow up to 6 weeks for delivery, depending on your location and the form of payment you've selected.

What about the 25th? I read somewhere that I'm supposed to get my checks by that day.

That's a reissue date that applies to the month after a standard delivery check is issued. Let's say you earned $200 in June and removed all payment holds before July 15th. We'd then issue you a check at the end of July, which we'd expect to reach you by August 25th.

I've selected EFT. Does that mean my payments get processed faster by Google?

No, the processing time is still the same for EFT and checks. However, once processed and issued, EFT payments typically reach publishers more quickly, since they're directly deposited into bank accounts. If you're issued an EFT payment at the end of July, we expect that you'll see it in your bank account by August 5th. If you're issued a standard delivery check at the end of July, we expect that you'll receive it by August 25th.

After reading through this info, we hope you feel like an expert on payments. :) We've used the current month in all of the examples, but feel free to refer back to this post again in the future. If you'd like to learn more about AdSense payments, we recommend reviewing our Payments Demo, Payment Guide, and subscribing to the AdSense Calendar.

Posted by Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/19/2007 10:37:00 AM
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[Inside AdSense] More sleep for the AdSense Crawler

Let's imagine that you're the AdSense Crawler. You're bouncing along all over the Internet, visiting publishers' sites, and letting the AdSense system back at Google know what the pages are all about. Then one day, you run into a site that asks you for a login and password. "Huh? I don't have a username and password to this site. How am I going to crawl the pages behind that login?"

This is something our crawler sees every day here at AdSense. The result is that your users end up with poorly targeted ads and the AdSense Crawler ends up with sleepless nights, wondering what could have been -- if only it had crawled those pages.

We've recently launched a new feature called Site Authentication to take care of this problem. Using Site Authentication, you can give our crawler access to your login-protected pages by passing it information to log into your site. For example, let's say your news site has a premium content area, with articles that only paying members can access. To get ads on those pages, you can use Site Authentication to provide our crawler with a test username and password. It's an easy process that starts just by logging into your AdSense account and finding the 'Site Authentication' link under the 'AdSense Setup' tab. Once you've supplied us with a username, password, and a few other details, all you have to do is verify that you own the site through Google Sitemaps.

If this sounds a little complicated, don't worry -- just check out Site Authentication in your account and follow the instructions on the page. Please note that you will only have access to this feature if you've updated your AdSense login to a Google Account. We appreciate your patience as we roll out this feature to additional publishers.



If you need additional help, feel free to visit our Help Center. Once you've set up your authentication rule and verified ownership, it may take 1-2 weeks for our crawler to visit your site again. Your users will thank you, and so will the AdSense Crawler.

Posted by Jack Chou - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/17/2007 10:09:00 AM
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[Inside AdSense] An excuse to enjoy the outdoors

It's summer. It's gorgeous outside. You shouldn't be inside, tethered to your computer, checking your AdSense reports on a sunny Saturday morning. Life is too short!

To help you achieve better AdSense-life balance (and, okay, technically to perform routine system maintenance), your AdSense account will be inaccessible starting at 10am PDT on Saturday, July 14th. As usual, your ads will keep running and your reports will keep tracking during this time.

While the maintenance will be over at 2pm PDT, feel free to spend the rest of the day - nay, the whole weekend! - enjoying yourself in whatever fashion you choose. And, hey, if you choose to spend it optimizing your account, who are we to argue?

Also, to give our international publishers a better idea of how the maintenance might affect your weekend activities:

New York -- Go for a walk in the park at 1:00pm Saturday
Sao Paolo -- Challenge your neighbor to a game of futebol at 2:00pm Saturday
Dublin -- Head out for a pint at 6:00pm Saturday
New Delhi - Dance the night away at 10:30pm Saturday
Tokyo -- Sleep right through it at 2:00am Sunday

Posted by Julie Beckmann - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/13/2007 05:51:00 PM
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[Inside AdSense] A SiteSearch to behold

If you're familiar with AdSense for search, then you're probably aware of the SiteSearch feature, with which users can search through the pages of your site. When you generate AdSense for search code with SiteSearch enabled, the search box will currently default to selecting the websearch radio button. However, a number of publishers have asked if it's possible to have their search boxes default to SiteSearch instead.

It's a little-known fact, but we're happy to tell you that it is possible to select this option within your account. First, visit the 'AdSense Setup' tab and select 'AdSense for search' as your product. On the code generation page, you'll see a sample search box under 'Search box style' that changes as you customize the layout:



If you'd like your search box to default to SiteSearch, simply click the radio button for SiteSearch within the sample. Once you've finished customizing your search box, copy and paste the provided code onto your pages - and voila, you'll see that SiteSearch is selected as the default for your search box.



Haven't tried monetizing your pages with AdSense for search yet? Visit our Help Center to learn more.

Posted by Arlene Lee - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/12/2007 10:18:00 AM
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[Inside AdSense] Mid-day more than midway to success

Mid-day.com is a newspaper website for readers in Mumbai, India which has been in the AdSense program since 2005. According to Gauri Daswani, who was the Mid-day.com Assistant Manager at the time, 50% of the site's revenue is generated through AdSense. "Monetization has become much easier with the AdSense model," she says. "To ensure good results from AdSense, it is imperative that we create compelling content which in turn accounts for a good user experience and definitely benefits Google's advertisers."

Initially, Gauri and her team relied on fixed ad colors and placements. They noticed that the site was earning a similar amount of revenue each month. "We had a problem choosing color codes and ad placements, which we didn't know could actually impact our revenue so drastically," she remembers. But she soon found the benefits of testing with custom channels.

"We placed channels on the ad units and changed the ad positions to understand the performance of each unit, resulting in much higher revenue," she says. For example, Gauri added a 300x250 medium rectangle to the bottom of each article and moved her link unit from the right sidebar to the left. In addition, she updated the colors of her ad and link units to match the look and feel of the rest of her site. Together, all of these changes resulted in a 60% increase in revenue.


"It is now easy to optimize the site's performance with custom channels. They give us a complete picture of how different ads are performing on our site, and help us to compare all ad units and pages," Gauri comments. Even now, her team continues to experiment with other changes to find what will perform best for Mid-day.com. "We have learned that subtle changes can produce significant results."

Posted by Warren Pereira - AdSense India Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/10/2007 09:13:00 AM
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[Inside AdSense] Selamat datang!

We're happy to welcome Indonesian into the AdSense for search family. If you manage a site in Indonesian, you can now begin generating AdSense revenue by displaying search boxes on your pages.

To put you in an Indonesian mindset, we've provided some interesting facts about Indonesia:

• Indonesia is made up of 17,500 islands and is the world's largest archipelagic state. It has a population of over 200 million, making it the world's fourth most populous country.
  
  
• The largest Buddhist temple in the world, Borobudur, is located in Indonesia and is a ninth century monument.
  
  
• Indonesia is the native home of the Komodo dragon, the largest lizard in the world.
  

Visit the AdSense Setup tab of your account to get started with AdSense for search today!

Posted by Jeanie Santoso - AdSense Indonesian Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/06/2007 09:50:00 AM
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[Inside AdSense] It can be easy being green

You may have heard that we're committed to doing business in environmentally friendly ways at Google. As an AdSense publisher, you can help in these efforts by signing up to receive your AdSense payments via Electronic Funds Transfer (EFT). EFT payments eliminate the paper required to print and send you your check, since they're deposited directly in your bank account just days after they're posted to your Payment History page. There's another advantage: you'll have access to your payments sooner. EFT is the fastest and greenest payment option available, and signing up is simple. Get your banking details ready and simply follow the steps in our Help Center.

Currently, EFT is available to publishers in these countries. However, please know that we're working to offer EFT in more regions, and we'll be sure to announce any updates here. If you're still hesitant about signing up for EFT, we'd love to hear your thoughts.

Posted by Elizabeth Ferdon - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 7/03/2007 09:34:00 AM
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