A number of publishers have asked us if it's acceptable to place multiple publishers' ad code on the same page or site. Often they'll run into this issue when two AdSense publishers manage a site together and both want to display their ads, or if a site owner hosts content and ads from other publishers on the same page as their own.
The answer is that yes, we do allow this. But before you place your ad code on the same page or site as another publisher, here are a few important points to keep in mind:
The maximum number of products per page will remain the same.
If you don't own the site, you'll need to receive permission from the site owner to display your ads on their pages.
We're unable to divide earnings between accounts, so any revenue generated will be credited to the account associated with the ad unit that was clicked or viewed.
Any shared site that displays Google ads must also comply with our program policies.
You're responsible for the content of any page where your ad code appears. Before placing your ad code on another publisher's site, we recommend reviewing the site for any policy violations.
And one final tip before giving your code to another publisher -- try using our Allowed Sites feature to monitor where your ads are appearing and keep your account in good standing.
Posted by Arlene Lee - AdSense Publisher Support
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With all of the different AdSense products we now offer, it can be tough to keep track of the maximum number of each type of unit that our program policies allow. To help you remember these important numbers, here's a list.
While you can place all of these on one page, please also keep the user experience in mind. We strongly recommend maintaining a balance between the number of ads and the unique, quality content on your site, which will keep your readers engaged and coming back for more. Also, the more text-based content you have on your site, the more relevant your ads will be.
If you'd like help with generating ad code for additional ad units, feel free to review our Generating Ad Code video or our Quick Start Guide.
Posted by Arlene Lee - AdSense Publisher Support
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If you're an avid Inside AdSense reader, you know that we frequently post about the latest developments in AdSense and new features you can take advantage of. However, we've heard from some publishers that they want to know more about what's happening in AdWords, and what we're doing to bring more relevant, targeted ads to AdSense sites like yours. With that, we'd like to take a moment to give you insight into a few recent AdWords developments, and what they mean for you as an AdSense publisher.
One of the main changes is the ability for advertisers to be more specific with their ad targeting through a combination of contextual targeting and placement targeting. As you may know, contextually targeted ads will appear on your pages if an advertiser's keywords match your content, while placement-targeted ads will appear if an advertiser has specifically selected your ad placement or site. Now, advertisers can target your site or placements, but can also specify keywords for them so that their ads only appear in the most relevant pages. These ads will still need to compete with the available inventory of ads for a particular placement, and so only the highest-paying, most relevant ads will appear on your pages. At the same time, you'll still be able to use your Competitive Ad Filter to prevent ads from specific URLs from appearing.
What does this mean for you, as an AdSense publisher? Your users may see more relevant ads on your pages, and advertisers who become more confident that their ads are reaching the right audience may increase their ad spend -- both of these can result in higher monetization for you. In addition, while advertisers previously could only change their bids for all ads running across multiple sites, they can now adjust their bids for individual sites. This means that advertisers can spend more of their budgets on the specific AdSense sites which perform well and generate high-quality leads for the advertiser.
With these recent improvements, we're looking forward to expanding the number of advertisers who use the AdSense content network and increasing the relevance of their ads on your sites. Not only will this increase your earnings potential through the AdSense program, but it will also strengthen the ads ecosystem that benefits publishers, advertisers, and users.
Posted by Arlene Lee - AdSense Publisher Support
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"Publishers with websites, creating content Wondering about their sites If with their content, they could show some ads Before the day was done
Something in AdSense, was so inviting Something about those ads, was so exciting Something in our Help Center Told them they must be one
Publishers with websites, yearning for earnings They were just publishers with websites Up to the moment When they placed their first ad code Little did they know Revenue was just a click away A happy-user-generated click away and --
Ever since that day, they've been monetizing Newbies at the start, they're now optimizing It turned out so right For publishers with websites.
Newbie, newbie dooo, da da da daaaa da..."
If my lyrical effort didn't clue you in, and our Newbie Central resource wasn't a big enough clue, let me come right out and say it: we care about new publishers. For the next few weeks, we'll be sharing that caring every Friday, with posts especially intended for all the publishers who have recently joined AdSense, fresh and green like a newly mown lawn in the summertime.
Now let's see if we can apply that same spirit of new beginnings to your sites.
Posted by Julie Beckmann - AdSense Publisher Support
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Since our announcement about retiring AdSense Referrals during the last week of August, we've noticed a number of questions in your blog comments and in our Help Forum. In this post, we'll address some of the most frequently asked questions.
When you say 'AdSense Referrals' are being retired, does this only mean the program where I refer publishers to AdSense?
No, all referrals will be retired. This applies to referrals for AdWords advertisers, as well as for Google products.
What's the deadline for generating referral conversions once the program has been retired?
In order for you to be credited for a conversion, the referred user must complete the required action by the last week of September 2008. However, please keep in mind that your referral units will no longer display after the last week of August.
I have referral earnings in my account, but they haven't been included in a payment yet. Will I lose all past referral earnings?
No. If you've had successful referral conversions in the past, they'll still be included in your earnings and future payments. As mentioned above, any additional conversions must occur by the last week of September 2008 in order to generate earnings for your account.
Can I sign in to the Google Affiliate Network with my AdSense login information?
Will my ad units and search boxes be affected by this Referrals change?
No, AdSense for content and AdSense for search will still be available to publishers in our supported languages, and you can continue to generate ad and search code by visiting your AdSense Setup tab.
Thanks for your feedback, and we hope this helps provide clarification. Feel free to visit our Help Center for additional details about the AdSense Referrals retirement.
Posted by Arlene Lee - AdSense Publisher Support
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In addition to participating in the AdSense network, you may also be interested in having your site ranked in organic Google search. In this post, I'll highlight some important points for search optimization. While there's no a magic formula to make your site show up first on a search results page, there are some good practices when it comes to links, design, content, and the structure of your site.
First of all, as a reminder, Google organic search and AdSense are independent of each other. Displaying AdSense ads on a site won't change the ranking of the site in Google search in any way. So it follows that sites containing AdSense ads don't receive special treatment in Google search.
Ranking in Google search is based on many different algorithms, and optimization for search is a long, continuous process. For these reasons, and because the techniques might violate our guidelines, we recommend avoiding any techniques that claim to optimize your ranking very quickly or radically. If you have concerns or questions, you can consult other webmasters on a number of forums, including Google's official forum for webmaster-related issues.
We encourage you to monitor the quality of your site's backlinks -- links from any site directing to your site. To increase your site's popularity, check if other sites that discuss similar topics or have a similar reader base are aware your site exists.
Outgoing links are also important and should comply with our guidelines. When you create a link to another site, we recommend first asking yourself: "Is this link going to be useful for my visitors?" or "Is this link likely to be clicked by my visitors?". Don't participate in link schemes or buy/sell links that pass PageRank, as it is against our guidelines and may hurt your site's performance in our search results.
Here are some tips for structuring your site:
Your pages should have a clear hierarchy and relevant internal links. We also recommend creating a Sitemap and using Google's Webmaster Tools. These tools are useful, user-friendly and will provide information such as where your backlinks come from or which queries visitors used to reach your site.
Use <title> tags that are explicit and useful for the user. For example, avoid a title like "Homepage" or "Welcome to my site".
For images, use ALT attributes to describe appropriately what the image is about. We've recently created a quick and useful YouTube video to further explain this topic:
Also, adding original and compelling content on a regular basis may help Google crawl your pages regularly. It can have the added benefit of attracting links to your pages too.
Finally, design your site with your users in mind, and be patient and consistent in your efforts. To attract quality backlinks and develop your optimization strategy, it's important to keep a clear structure for your pages and regularly add organic content.
Posted by Ambroise Fensterbank - Search Quality Evaluator
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Following on the five tips on AdSense for content optimization our Sydney team presented a couple weeks back, now let's turn to AdSense for search. As you may know, we recently integrated Custom Search Engine into AdSense for search to provide additional customization options and improved targeting. Whether you've already implemented an AdSense for search box on your site or you're just getting started with this feature, we recommend these five optimization tips:
Place your search boxes in visible locations.
Integrate your search boxes in easy-to-find locations, such as under the header or in your left navigation. Also, keep the placement of your search boxes consistent on all your pages, so users will know where to look if they need help finding something.
Add two search boxes to content-rich pages.
For pages with a lot of content or which require scrolling, try placing one search box at the top of the page and another at the bottom. A box at the top of the page will allow users to perform a search immediately, and a box at the bottom will provide a search option to users who've just finished reading your content. You can also track and compare the performance of each search box by creating custom channels.
Host your search results on your own site.
To keep users on your pages, you can host your search results and ads within your own pages. If your users don't find what they're looking for in the search results or ads, they'll still be able to to navigate to other sections of your site using your site's template. In addition, you can further integrate your search results into your site by customizing the colors of the results page.
Add a search box to your search results pages.
Similar to #3, try placing a search box on your search results pages so users can perform additional searches from your site.
Customize your ad locations.
Place ads at the top and right sidebar of your search results pages. This layout offers added visibility, and our tests have shown that these ad locations can improve monetization.
After you've optimized where search boxes are placed on your site, don't forget to try new targeting options such as keyword refinements and vertical search. To generate AdSense for search code and take advantage of these features, sign in and visit your AdSense Setup tab. You can also find more information in our Help Center.
Posted by Sandra Tsui - AdSense Publisher Support
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We'd like to let you know about two recent improvements to video units that make them more easy and appealing to place on your sites. First, we've partnered with some new content providers that we'd like to highlight. These partners have signed on to let AdSense publishers embed their videos and share in the ad revenue.
Broadbandtv: "Broadbandtv is partnering with YouTube to bring the very best video program lineup to a growing and engaged online audience. Broadbandtv shows include hits from Fashion, Celebrity News, Sports, Technology, Comedy and Travel to top notch Spanish-language TV series like Somos Tu y Yo."
Canadian Broadcasting Corporation: "CBC/Radio-Canada is Canada's national public broadcaster and one of its largest cultural institutions. CBC/Radio-Canada is available how, where, and when Canadians want it."
The Orchard: "A global leader in digital music, video, new media and brand services, The Orchard offers family content like Gumby, Mr. Bill, My Favorite Martian, and other categories of content like music and comedy."
To give you a better idea of the videos that are available for syndication to your site, we've also created a gallery of some featured video units content partners. Note that to choose any of these content providers for your video unit, you should get their YouTube username by visiting their YouTube channel, and then put this username into the "Channel" field when choosing content for your unit.
Second, we're happy to announce that video units now support 728x90 and 160x600 formats to more easily fit into your site. These two new formats will feature five video thumbnails - when a user clicks on one of the thumbnails, a full sized video unit will appear, along with accompanying ads:
728x90 video unit
728x90 video unit, expanded
160x600 video unit, expanded
You'll generate earnings for valid clicks or impressions on the ads which appear. To use the new formats, you'll need to create new video units by visiting your AdSense Setup tab. To choose the new content for your video units, you can edit any of your players or set up new video units dedicated to this new content. Please keep in mind that video units are currently only supported for English or Japanese-language accounts in the following regions:
Australia, Canada, France, Ireland, Italy, Japan, Netherlands, New Zealand, Poland, Spain, United Kingdom, United States
Finally, if you haven't edited or made a new video unit recently, you may not have noticed that you can now preview the kinds of video that will show up in the unit, based on the filtering choices you've made. We heard that you wanted more insight into the types of content that would display, and we think this will help.
While you can use video units like any other ad, they're also a great addition to the content of your page. So we encourage you to use video units as you may have used embedded YouTube videos in the past - to add variety and interest for your users.
Thanks for all the feedback that's helping us to make video units more useful to you. If you have more thoughts to share, please leave us a comment.
Posted by Ryan Hayward - AdSense Product Marketing
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