[Inside AdSense] The new AdSense interface: Greater efficiency

We've given you a tour and covered the greater insight and control that you get with the new AdSense interface, but we couldn't end the series without a video about the improvements in account management. The new interface lets you find features and make changes to your account more efficiently than ever. You can also get help when and where you need it with relevant help links customized to the content of each page of the interface.

http://www.youtube.com/watch?v=LIrcreKb9Yg

We hope you learned something with our video series and are continuing to enjoy the new AdSense interface!

Posted by Katrina Kurnit - Inside AdSense

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Posted By Inside AdSense Team to Inside AdSense at 12/20/2010 09:20:00 AM

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[Inside AdSense] Google Apps welcomes AdSense

Google Apps is Google's suite of cloud-based messaging and collaboration apps used by over 30 million users in small and large businesses, educational institutions, government agencies, and non-profit organizations around the world. Apps includes products such as Gmail, calendar, documents, spreadsheets and more, specifically optimized for use in organizations.

We recently launched an improvement to Google Apps that made dozens of Google services, including AdSense, available to Apps users for the first time. Before this improvement, Google Apps users had to create a separate account to sign in to AdSense; now, Apps users can access their cloud-based productivity applications along with AdSense using the same account.

For those of you who also have a Google Apps account, we're in the process of finalizing the infrastructure that will allow you to seamlessly transition your existing AdSense account and data over to your Google Apps account. For new users, if your Apps systems administrator has enabled AdSense, you can begin using this services with your existing Apps account at google.com/adsense.

If you haven't started using Google Apps yet to manage collaboration for your business, learn more about how to lower IT costs and improve productivity at google.com/apps.

For more details, read the complete post on the Google Enterprise blog and follow all the updates on other newly available services for Google Apps users.

Posted by Jeremiah Dillon - Google Apps Team

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Posted By Inside AdSense Team to Inside AdSense at 12/16/2010 08:40:00 AM

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[Inside AdSense] General Category Blocking extended

Following up on our announcement that we've been beta-testing a new category blocking feature, we're delighted to release the feature to all publishers in English-speaking countries. General category blocking is an important update to the new AdSense interface that offers you more controls over the ads that appear on your website. It helps you scalably prevent competitors' ads and ads that you might not find suitable for your audience from appearing on your site. With this new control, you can opt out of receiving ads from across 170 specific categories, including finance, travel, job, and automotive.

We show the percentage of total revenue and total impressions for each category to give you insight into the categories of ads that appear on your site and the relative spend in those categories. Keep in mind that blocking categories may have a negative impact on your potential revenue so it's important to review the % of total revenue and total impressions carefully before deciding to block a certain category.

This feature is now available to all publishers in English-speaking countries in the new AdSense interface. General category blocking will initially apply only to ads in English, regardless of the language of the site. We are working on expanding it to other languages in the future.

We hope this feature will address the feedback we've heard from many publishers who want a way to quickly and easily control the ads appearing on their site.

Please leave us comments on how you find the feature.

Posted by Atul Bhandari - AdSense Product Manager

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Posted By Inside AdSense Team to Inside AdSense at 12/14/2010 03:15:00 PM

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[Inside AdSense] ‘Tis the season for placement targeting: Don’t forget to opt...

We'd like to share a final holiday reminder about our placement targeting series and summarize the tips we've shared over the past few weeks.

1. Make sections of your site available to be targeted directly by AdWords advertisers with ad placements. These easy-to-implement changes will make your website and channels more marketable to advertisers, which in turn will increase your overall earning potential.

2. Market your website with DoubleClick Ad Planner so advertisers can easily locate sites like yours that match their target audiences.

3. Optimize your ad units by enabling both text and image ads, using top-performing ad unit sizes, and placing ads 'above the fold' so that they're immediately visible to your users.

We hope you enjoyed our placement targeting series. Check out the Help Center or watch the video below to learn more.

http://www.youtube.com/watch?v=eILvvKotl1g

Happy Holidays!

Posted by Charise Wong - Inside AdSense team

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Posted By Inside AdSense Team to Inside AdSense at 12/13/2010 08:45:00 AM

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[Inside AdSense] Meet the international AdSense team

AdSense is an international product. We're available in more than 200 countries and more than 36 different languages. Working with publishers and Googlers from around the globe is one or our favorite things about being on the AdSense team, and we're proud to welcome readers from all over the world.

After we posted the Behind the Scenes videos in the U.S., many of our international publishers wrote to us saying they would also like to meet their local AdSense teams. So, after countless hours in the production studio, here they are!

Meet the people who help publishers earn more revenue in Australia, Poland, Netherlands, Brazil, Germany, Japan, China, France, South Africa, and the Spanish-speaking world here, or watch the videos below.

http://www.youtube.com/view_play_list?p=DCB3FA9228DE5353

If you're a publisher from any of these markets, feel free to comment and say hi. Your local AdSense team will be excited to hear from you!

Posted by Gus Smidt - Inside AdSense team

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Posted By Inside AdSense Team to Inside AdSense at 12/09/2010 09:41:00 AM

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[Inside AdSense] Improve your AdSense implementation for the holidays

The holidays are drawing near. As advertisers try to reach more potential customers, now is the best time to increase ad coverage on the pages of your site.

We want to work with you to help optimize your AdSense implementation, and have provided our top optimization tips below. If you're interested in trying out some of these suggestions, please sign up before December 15th, 2010. An AdSense optimization specialist will contact you by email or phone to implement the tips you want to try, and we may feature some of you on our Inside AdSense blog!

First, we want to remind you that you're allowed to put three standard AdSense for content ad units, three link units, and two AdSense for search boxes on each page of your site.

Choose the right ad units for your pages.

As a general rule of thumb, wider ad units perform better because they:

• Are easier for users to read and interact with
• Allow more ads to be displayed within a unit
• Are preferred by advertisers designing image or video ads

Also, remember to opt in to display text and image ads, as this increases the pool of advertisers competing to appear on your site.

Improve your AdSense implementation by increasing ad coverage on your site.

• Put ads on pages that don't currently have any, as this increases the chances of monetizing your site's traffic. This is especially true for the high traffic areas of your site.
• Our data shows that placing ads within the page content or article text, or near the navigational areas of your site, can strongly increase ad performance, since it gives your users relevant ads alongside the great content that they're used to.
• Use link units to monetize the smaller areas on your site.
• Above all: the most effective change you can make is to put at least one ad unit above the fold -- the section of the page users see without scrolling down.

Don't forget to sign up! We'll then check your site and get back to you.

We look forward to seeing your implementations!

Posted by Nathaniel Kolenberg - Inside AdSense team

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Posted By Inside AdSense Team to Inside AdSense at 12/07/2010 08:50:00 AM

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[Inside AdSense] AdSense Policy webinars are coming to Asia and Australia

Have you ever received a policy notification from AdSense? Do you
sometimes worry about your account security? Are there any particular
policies you still don't quite understand and want to know more about?

In order to help you better understand our policies, the AdSense team
will be holding a series of online seminars in Asia and Australia,
covering mainland China, Hong Kong, Taiwan, Austraia, New Zealand,
India, Japan, and Southeast Asia on the schedule below. During the
seminar, Google AdSense policy specialists will explain the details of
AdSense policies, debunk popular myths, share inside tricks and tips,
as well as answer any questions. The agenda will cover the following
materials:

- Website content and ads implementation guidelines
- Account violation and account safety
- What do I do if I get a policy notice?
- Live Q&A

Publishers located in the regions below should have already
received our invitations. If you live in a different region, you're
still more than welcome to join! Just check the schedule below and
sign
up for the time and language that are most suitable for you.

China
2:00-3:00PM Beijing Time Dec 15, 2010
10:00-11:00PM PST Dec 14, 2010
Chinese
http://google.quanshi.com/wdform/view.php?id=227

Hong Kong
2:00-3:00PM Beijing Time Dec 9, 2010
10:00-11:00PM PST Dec 8, 2010
English
https://googleonline.webex.com/mw0306lb/mywebex/default.do?nomenu=true&siteurl=googleonline3-sc&service=6&main_url=https://googleonline.webex.com/ec0605lb/eventcenter/event/eventAction.do%3FtheAction%3Ddetail%26confViewID%3D695384592%26siteurl%3Dgoogleonline3-sc%26%26%26

Taiwan
2:00-3:00PM Beijing Time Dec 8, 2010
10:00-11:00PM PST Dec 7, 2010
Chinese
https://googleonline.webex.com/mw0306lb/mywebex/default.do?nomenu=true&siteurl=googleonline3-sc&service=6&main_url=https://googleonline.webex.com/ec0605lb/eventcenter/event/eventAction.do%3FtheAction%3Ddetail%26confViewID%3D695384576%26siteurl%3Dgoogleonline3-sc%26%26%26

Australia/New Zealand
3:00-4:00PM Sydney Time Dec 8, 2010
8:00-9:00PM PST Dec 7, 2010
English
https://googleonline.webex.com/mw0306lb/mywebex/default.do?nomenu=true&siteurl=googleonline&service=6&main_url=https://googleonline.webex.com/ec0605lb/eventcenter/event/eventAction.do%3FtheAction%3Ddetail%26confViewID%3D695273661%26siteurl%3Dgoogleonline%26%26%26

India
11:00AM-12:00PM Mumbai time Dec 7, 2010
9:30-10:30PM PST Dec 6, 2010
English
https://googleonline.webex.com/mw0306lb/mywebex/default.do?nomenu=true&siteurl=googleonline&service=6&main_url=https://googleonline.webex.com/ec0605lb/eventcenter/event/eventAction.do%3FtheAction%3Ddetail%26confViewID%3D695273516%26siteurl%3Dgoogleonline%26%26%26

SEA (Thai)
12:00-1:00PM Singapore time Dec 14, 2010
8:00-9:00PM PST Dec 13, 2010
Thai
http://www.google.com/url?q=https://googleonline.webex.com/googleonline/onstage/g.php%3Ft%3Da%26d%3D579737064&sa=D&sntz=1&usg=AFQjCNEtMC7T8kB3PQJTp_YlKjCXMCY3zw

SEA(English)
3:00-4:00PM Singapore time Dec 14, 2010
11:00PM-12:00 PST Dec 13-14, 2010
English
https://googleonline.webex.com/mw0306lb/mywebex/default.do?nomenu=true&siteurl=googleonline&service=6&main_url=https://googleonline.webex.com/ec0605lb/eventcenter/event/eventAction.do%3FtheAction%3Ddetail%26confViewID%3D695273665%26siteurl%3Dgoogleonline%26%26%26

Japan
5:00-6:00PM Tokyo Time Nov 25, 2010
12:00-1:00AM PST Nov 25, 2010
Japanese
Completed

Posted by Peggy Chen - AdSense Policy team

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Posted By Inside AdSense Team to Inside AdSense at 12/06/2010 09:45:00
AM

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[Inside AdSense] AdSense for domains makes it easier to setup your domains

A common request we've received from publishers using AdSense for domains is to make it easier to park your currently unused/undeveloped domains with Google. We've listened to your feedback, and are now pleased to announce that we've simplified the process of setting up AdSense for domains.

As of today, to get your domain setup with AdSense for domains, you can simply delegate your domains' nameserver to Google's DNS nameserver. This is typically a single step with your registrar, and simpler than the old method of changing A records and creating CNAME records. You can still use the old method if you prefer, and domains that are already set up will continue to work.

To get started, review our instructions for delegating your nameserver to use Google's DNS nameserver in our Help Center.

If you own any domains that you haven't yet had a chance to develop, now is a great time to sign up for AdSense for domains.

Posted by Randy Heath - AdSense for domains team

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Posted By Inside AdSense Team to Inside AdSense at 12/03/2010 07:55:00 AM

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[Inside AdSense] Promote exclusive offers from top retailers through Google Affiliate Network

In our last post on Google Affiliate Network, we explained how you
can supplement your AdSense earnings with affiliate ads, which are ads
that reward you with a performance fee for driving sales.

This holiday season, all AdSense publishers have the opportunity to
access exclusive affiliate holiday offers from more than 20 Google
Affiliate Network advertisers and earn a performance fee from each
sale. The deals will be available on Monday, December 13, one of the
busiest e-commerce days of the year.

Here's a sneak peak at some of the available offers:

Barnes & Noble
16% off one item

RedEnvelope
Save 15% on unique and personalized gifts

Sears
Sharp 46" LED HDTV for $849.99

How do I promote these deals on my site?
To promote any of the exclusive affiliate holiday offers on December
13, you need to be an approved publisher in the Google Affiliate
Network.

1. Apply for Google Affiliate Network with your AdSense Publisher
ID (or sign in if you're already a Google Affiliate Network
publisher).
2. Once approved, sign in to your account and find advertisers
participating in the affiliate exclusive holiday offer program via the
Announcements section within the Home tab.
3. Apply to the participating advertiser programs via the Join link
within the Advertisers tab or directly through this blog post.
4. Tracking links will be available in your Google Affiliate
Network account via the Announcements section within the Home tab on
December 6. You can also locate "December 13 Offer" links in the Links
section on December 13.

When can I post the deals?
The offers will not be live or valid until December 13, and all offers
will expire at midnight Central Standard Time. Affiliates may not post
offers until December 13. To learn more about Google Affiliate
Network's exclusive affiliate holiday offers, please visit this blog
post.

Posted by Erica Sievert - Google Affiliate Network Team

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Posted By Inside AdSense Team to Inside AdSense at 12/01/2010 08:00:00
AM

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