Thursday, March 31, 2016

[Inside AdSense] Acting On Your Moments: Five ways to go from knowing your users' moments to winning them

Win the moments that matter. 
If you take the time to think about your customers, map their moments
that matter, and fill their needs in those moments, you'll likely have a
leg up on the competition. 

Read the third and final part of the Micro-Moments for Publishers
series and start winning the shift to mobile today.
Read here
Until next time!

Posted by: Chris Jones, Audience Development Specialist

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Wednesday, March 30, 2016

[Inside AdSense] From Micro to Macro: How to find your audience in all the moments that matter

In our last post, we talked about the rise of micro-moments.
But what about macro-moments?
Learn what this means for publishers and how you can
win the moments that matter

Read here
Stay tuned for part three later this week.

Posted by: Chris Jones, Audience Development Specialist 

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Thursday, March 24, 2016

[Inside AdSense] Micro-Moments for Publishers: Reach your users in their moments of intent

We'd like to kick off a three-part series that will look at how
publishers can win the digital moments that matter. Part one 
focuses on reaching your users in their moments of intent.

Read here
Stay tuned for part two next week.

Posted by: Chris Jones, Audience Development Specialist

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Thursday, March 10, 2016

[Inside AdSense] Viewability Spotlight for Sellers: 3 loading methods that can optimize your viewability

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               In this post you'll learn 3 content and ad loading methods that can optimize your viewability rates. 
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   vertical-align: top;"> <img src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiag0-RRyHfBVlEDWuf8tMYobhHRtnkzvdFWBannVuwAIEERyNwzFbSOUVmUstmYmwvmFm9o-YpKFY5AhHUeL8bTfpfammh2o0tDjUQ1i11fw_Xn3SCrFGHoGUtYwG8gOwCPpIZQpoGNW8/s1600-r/adsense-logo-new.png" style="display:inline;vertical-align:middle;"/> Inside AdSense&nbsp;&nbsp;&nbsp;&nbsp;</h2>
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Blog post intro
                                             <!-- start of button - cta v3 -->
                                             
                                             
                                                          
                                                  <table border="0" cellpadding="0" cellspacing="0" align="" style="margin:0; padding:0;border-collapse:collapse;"><tr height="36"><td class="btn-left" width="3" height="36" bgcolor="#3369E8"><img class="" src="https://www.gstatic.com/rsys/images/xsell/adsense_left_of_button.png" style="display:block;" width="3" height="36" border="0" /></td><td bgcolor="#3369E8"><table cellpadding="0" cellspacing="0" border="0" align="center" style="margin-top:0; margin-right:0; margin-left:0; padding-top:0; padding-right:0; padding-bottom:0; padding-left:0;border-collapse:collapse; color:#ffffff; text-decoration:none;"><tr><td class="btn-mid cta" width="171.6" height="36" valign="middle" align="center" background="https://www.gstatic.com/rsys/images/xsell/adsense_middle_of_button.png" style="background-repeat:repeat-x; background-image:url('https://www.gstatic.com/rsys/images/xsell/adsense_middle_of_button.png');"><!--[if gte mso 9]><v:rect style="width:171.6px;height:36px;" strokecolor="none"><v:fill type="tile" src="https://www.gstatic.com/rsys/images/xsell/adsense_middle_of_button.png" /></v:fill></v:rect><v:shape id="theText" style="display:inline-block; position:relative; height:36px; width:171.6px; margin:0 auto; border:0; z-index:2; text-align:center; line-height:36px; color:#ffffff;"><![endif]--><table align="center" border="0" cellpadding="0" cellspacing="0" style="margin-top:0; margin-right:0; margin-left:0; padding-top:0; padding-right:0; padding-bottom:0; padding-left:0;border-collapse:collapse; color:#ffffff; text-decoration:none;"><tr><td class="thebtn cta" width="171.6" height="20" align="center" valign="middle" style="text-align:center; font-size:13px; line-height:20px; color:#ffffff;"><a href="http://goo.gl/VaOHBj"thebtn" style="margin:0; padding:0; text-align:center; color:#ffffff !important; font-weight:normal; display:block; text-decoration:none; font-family:Arial, Helvetica, sans-serif;"><span style="color: #ffffff; text-decoration: none;">Read here</span></a></td></tr></table><!--[if gte mso 9]></v:shape><![endif]--></td></tr></table></td><td class="btn-right" width="3" height="36" bgcolor="#3369E8"><img src="https://www.gstatic.com/rsys/images/xsell/adsense_right_of_button.png" width="3" height="36" border="0" style="display:block;"/></td></tr></table>
                                                
                                              
                                              
                                              <!-- end of button - cta v3 --> 
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Stay tuned for our next one</td>
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                                            </td>
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Monday, March 7, 2016

[Inside AdSense] Four things to explore if your AdSense earnings take a dip

Learn how you can optimize your earnings
Today we'd like to share some insights about why AdSense earnings sometimes go down -- and look at how to troubleshoot what's going on when that happens. Google has a variety of tools and reports that will help you see what might be causing a decline and how you can respond to optimize your earnings.

Read more
Stay tuned for our next blog post!

Posted by Rachel Barrett, Google AdSense Team

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Thursday, March 3, 2016

[Inside AdSense] 3 speedy ways to improve viewability

3 speedy ways to improve viewability
Ads load faster and have better viewability rates on sites and apps that are speedy as well as sites that are responsive. This can be particularly important in developing markets with slower connection speeds.

In this post, you'll learn tips for improving ad viewability by optimizing your apps and sites for speed and responsiveness.

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Stay tuned for our next blog post!

Posted by Anish Kattukaran, Product Marketing Manager

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Wednesday, March 2, 2016

[Inside AdSense] 2 tips to enable viewability measurement

2 tips to enable viewability measurement
There's a lot that publishers and app developers can do to increase the likelihood that their ads will be measured as viewable.

In this post, we focus on tips you can use to improve ad viewability by optimizing your apps and sites for speed and responsiveness.

Read more
Stay tuned for our next blog post!

Posted by Anish Kattukaran, Product Marketing Manager

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Tuesday, March 1, 2016

[Inside AdSense] Best practices for improving ad viewability

Learn how to increase the viewability of your ads
Increasing the total number of viewable ad impressions has been shown to improve the performance of ads on sites and apps and increase advertiser satisfaction.

To help publishers and app developers increase the likelihood that their ads will be measured as viewable, we're excited to share the viewability spotlight infographic.

Read more
Stay tuned for our next blog post!

Posted by Anish Kattukaran, Product Marketing Manager

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