[Inside AdSense] Meet AdSense Publisher BuildEazy

Les Kenny was around 50 years old when he first used a computer. BuildEazy was his first website, designed to show people how to make everyday things out of wood. 

Eventually Les was able to give up his day job as a building contractor and host BuildEazy full time, giving him the freedom to do what he loves (and hang out with the grandkids).

Learn more about the story of Les Kenny in the Inside AdSense blog.

Posted by Stacey Garcia, AdSense Marketing Manager

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[Inside AdSense] How to improve your AdSense performance with Google Analytics

Want to freshen up the AdSense performance on your site? Google Analytics can help. 

Head over to the Inside AdSense blog for some simple and effective tips to start.

Posted by Stephen Dunleavy, AdSense Analytics Expert

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[Inside AdSense] Infographic: Are you prepared for the busiest quarter of the year?

The holiday season is the busiest time of the year, with shoppers out in full force to gather their holiday gifts, round up their decorations, and treat themselves to something special. 2014 was a record-breaker in terms of ad spend, which goes to show just how important it is that your advertising is as targeted as possible, and that you're fully prepared for the final, and most lively, quarter of the year.

Check out these stats and tips in the Inside AdSense blog to be in tip-top form for the season.

Posted by Yigit Yucel, Marketing Communications Specialist

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[Inside AdSense] Give your site a content boost - 5 tips to grow site visitors

If you're like most publishers, you think a lot about how to grow your site audience. It should be no surprise that for this topic, content is key. Great content attracts and engages new users and keeps your wonderful old users coming back again and again.

But how do you produce content that is high in quality, value, and unique? As you build your new content, use these five tips in the Inside AdSense blog to make what you create as engaging as it can possibly be.

Posted by Jason Le and Draven Leong

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[Inside AdSense] When writing for humans, it helps to think like one

Suppose you want to come up with a new way to engage your site visitors and attract more of them. You could lie on the couch and hope to dream up a genius idea... or you could try human-centered design.

Human-centered design is a creative approach to problem solving. It's taught by innovative institutions such as IDEO and the Stanford Design School and is often used to design new products.

Learn more about the human-centered design in the Inside AdSense blog.

Posted by Michael Le, Strategic Partnership Manager

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[Inside AdSense] The time is now for multi-screen

We live in an exciting time, where the number and variety of connected devices are growing at a rapid pace. People are coming online for the first time, and they're accessing the Web through a mobile device.

Having a solid multi-screen strategy will help you prepare for the next wave of mobile web users. By following the simple steps in our blog post, we can help set you up for success on mobile web and answer questions like: How will my users react?, how do I keep my brand identity?, and what will happen to my earnings?

Read the blog post in the Inside AdSense blog.

Posted by Felix Nermark, Marketing Communication Specialist

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[Inside AdSense] Engage your mobile audience with these best practices

74% of people say that when a site is mobile-friendly, they're more likely to return to that site in the future, according to a Think With Google study.

Download The AdSense Guide to Mobile Web Success to learn practical ways to engage and delight your mobile audience. Get tips on how to:

• Potentially boost mobile ad revenue with the best ad placements
  
• Choose the right mobile ad formats for your site
  
• Send push notifications to your audience just like an installed native app
  
• Help your audience jump back into your content with just a single tap
  

Learn more in the Inside AdSense blog and download your free copy of the AdSense Guide to Mobile Success now.

Posted by Jay Castro, Audience Development Specialist

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[Inside AdSense] Turn your passion into profit with AdSense

Today, we're excited to announce our new AdSense website with a fresh design and new publisher stories. We traveled around the world, met several inspirational AdSense publishers, and now we'd like to share their stories with you.

Read more in the Inside AdSense blog.

Posted by Stacey Garcia, AdSense Marketing Manager

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