In an effort to help our publishers navigate the array of Google products, we're happy to announce the first part of our 'Additional publisher resources' video series. In these videos we aim to provide an introduction to other Google products that are of interest to AdSense publishers. We'll cover topics such as how to maximize your site's visibility to advertisers, how to ensure your site is properly indexed in Google's search engine, how to make your site more interactive for users and how to gather information on your site's traffic.
In the first part of our video series the AdSense team's own Vijay Vachani will walk through the ins and outs of the DoubleClick Ad Planner. Vijay will explain how advertisers find information about your site through the Ad Planner, and how you can take advantage of the features available in the Ad Planner's 'Publisher Center".
--
Posted By Inside AdSense Team to Inside AdSense at 4/29/2010 12:14:00 AM --
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .
You received this message because you are subscribed to the Google Groups "Inside AdSense" group.
To unsubscribe from this group, send email to Inside-AdSense-unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/Inside-AdSense
Thursday, April 29, 2010
Tuesday, April 27, 2010
[Inside AdSense] Bridging the gap: Branding campaigns
In the last post in our "Bridging the Gap" series, lets explore how advertisers build tailored campaigns to promote their businesses. My team and I work mostly with medium-sized businesses that try to be as efficient as possible with their online ad spend. In the past, we found that direct response campaigns (which ask users to make a purchase or sign up for a newsletter) were more common than pure branding campaigns. However, I've seen firsthand that advertisers are slowly but surely beginning to understand the value of online advertising as an extremely cost-efficient, effective and measurable branding mechanism.
As publishers, this means that you'll have more opportunities to capitalize on the increased ad competition that brand campaigns bring. Below I'll explain what types of brand campaigns we see, how advertisers select publishers to include in brand media plans, and how you can ensure that your sites make it in.
Types of Branding Campaigns
The most important difference between direct response and brand campaigns is that brand campaigns aren't focused on driving direct conversions. The goals of online "pure brand" campaigns are very similar to offline ads: reach a specific audience with a sticky message that builds recognition, favor, and/or credibility of the brand. Another type of brand campaign called "brand response" aims to reach a targeted audience and elicit some form of action. Common types of brand response goals include increased searches on brand terms, unique visitors to the advertiser's site, and user interaction on site.
To achieve these goals, most brand campaigns have the following characteristics:
- CPM pricing
- Flighted dates (specific, short period of time for an advertising campaign)
- Display ads
- Placement targeting* (Brand advertisers, especially pure brand advertisers want to ensure that they reach a specific audience by targeting certain sites)
Building a Media Plan
When advertisers choose sites to include in the media plan for a brand campaign, they consider much more than 'will it convert?' The top things on their minds as they choose sites to target are:
- Does it have a high composition of their target audience?
- Is it aesthetically pleasing?
- Does it have highly visible, above-the-fold inventory?
- Does it accept image, flash and video ads?
- What is the average CPM?
As mentioned, brand campaigns are great for publishers because advertisers are willing to pay a premium for sites they want to show on. This means more revenue for you.
One of the best ways to maximize the chances of being included in a media plan is to update your site information in the Ad Planner Publisher Center. Google Ad Planner is the media planning tool advertisers use to select inventory on the content network. Ad Planner allows advertisers to filter sites by audience composition, accepted ad formats and sizes, reach, unique visitors and daily pageviews.
Other important steps you can take:
- Accept image and video ads
- Provide above-the-fold, premium placement ad slots
- Open up real estate on your homepage
- Opt to receive placement targeted ads
--
Posted By Inside AdSense Team to Inside AdSense at 4/27/2010 03:42:00 PM --
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .
You received this message because you are subscribed to the Google Groups "Inside AdSense" group.
To unsubscribe from this group, send email to Inside-AdSense-unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/Inside-AdSense
Thursday, April 22, 2010
[Inside AdSense] DoubleClick for Publishers Small Business is now available
In February, we announced the roll-out of Google's next generation ad server, DoubleClick for Publishers (DFP). Today, we completed the upgrade of Google Ad Manager publishers to DFP Small Business, a streamlined version of DFP designed to meet the needs of growing publishers, and we made this platform available globally to all publishers. If you'd like to sign-up online, you can do so now by visiting the DFP Small Business website. You can also learn more about both versions of DFP by visiting our main product page.
As you may know, publisher ad servers like DFP help website owners better manage and deliver ad campaigns they've sold directly to advertisers as well as ads that are allocated to third parties, such as ad networks. The DFP platform also integrates directly with AdSense and the DoubleClick Ad Exchange to provide an even more dynamic solution for managing advertising from multiple sources.
The new DFP introduces many important innovations to ad serving such as an intuitive user-interface, sophisticated reporting and forecasting tools and a flexible application programming interface (API). We believe that these improvements will help our publishers work faster, grow their businesses, and help them maximize the value of each and every ad impression. More details about the DFP Small Business roll-out are available on the new DoubleClick Publisher Blog.
--
Posted By Inside AdSense Team to Inside AdSense at 4/22/2010 09:27:00 AM --
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .
You received this message because you are subscribed to the Google Groups "Inside AdSense" group.
To unsubscribe from this group, send email to Inside-AdSense-unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/Inside-AdSense
As you may know, publisher ad servers like DFP help website owners better manage and deliver ad campaigns they've sold directly to advertisers as well as ads that are allocated to third parties, such as ad networks. The DFP platform also integrates directly with AdSense and the DoubleClick Ad Exchange to provide an even more dynamic solution for managing advertising from multiple sources.
The new DFP introduces many important innovations to ad serving such as an intuitive user-interface, sophisticated reporting and forecasting tools and a flexible application programming interface (API). We believe that these improvements will help our publishers work faster, grow their businesses, and help them maximize the value of each and every ad impression. More details about the DFP Small Business roll-out are available on the new DoubleClick Publisher Blog.
--
Posted By Inside AdSense Team to Inside AdSense at 4/22/2010 09:27:00 AM --
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .
You received this message because you are subscribed to the Google Groups "Inside AdSense" group.
To unsubscribe from this group, send email to Inside-AdSense-unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/Inside-AdSense
Wednesday, April 21, 2010
[Inside AdSense] Bridging the gap: The value proposition - how and why we pit...
I sell the Google Content Network, Google's ad network of over one million publishers to advertisers of all sizes, as a great way to reach customers in all stages of the buying cycle. Content advertising is great for demand generation, for getting the news out about a new product, or about an upcoming sale. How do I pitch the Content Network? To many of my advertisers, the Content Network can be tricky to navigate. The network's reach is vast and with hundreds of thousands of sites, it can be difficult to choose the most relevant sites. The key here is finding the body of traffic that is already somewhat interested in their products/services. This is always my focus when pitching Content advertising to customers.
There are many industries or "verticals," into which our advertisers are grouped. Part of my job is to share Technology industry information with our advertisers and guide them to Technology websites. For instance, I work with some clients who sell smart phone accessories like skins, covers, faceplates, and chargers. But where should they place ads on the vast Content Network? It's my team's job to point the in the right direction. In this case, I'd recommend several types of websites and also recommend some types of sites to exclude because they may be less relevant. Advertisers may want to target sites with gadget reviews or online publications about technology. Well-targeted and relevant people will see the cell-phone ads there.
I always pitch the network as a place where advertisers can engage with their target audience at the moment of relevance. Once the ads are in front of the right eyes, it's a great way for advertisers to engage with their customers online.
--
Posted By Inside AdSense Team to Inside AdSense at 4/21/2010 01:45:00 PM --
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .
You received this message because you are subscribed to the Google Groups "Inside AdSense" group.
To unsubscribe from this group, send email to Inside-AdSense-unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/Inside-AdSense
Tuesday, April 20, 2010
[Inside AdSense] More countries go Western Union
Good news! We've expanded Western Union Quick Cash as an AdSense payment method to 10 new countries: Saudi Arabia, Croatia, Iceland, United Arab Emirates, Latvia, Lebanon, Slovenia, Tunisia, Moldova and Malta. If you live in any of these locations, you can now sign up to receive your AdSense payments from your local Western Union agent. With Western Union, you'll receive your earnings sooner, since you won't have to wait for checks to arrive in the mail or clear at the bank. Plus, AdSense won't charge you a fee to use this payment method.
Please keep in mind these important points:
--
Posted By Inside AdSense Team to Inside AdSense at 4/20/2010 10:42:00 AM --
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .
You received this message because you are subscribed to the Google Groups "Inside AdSense" group.
To unsubscribe from this group, send email to Inside-AdSense-unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/Inside-AdSense
Please keep in mind these important points:
- Payments will continue to follow our normal payment schedule and will be available for pickup at your local Western Union agent the day after they're issued.
- You'll need to present a government-issued ID that matches your AdSense payee name when picking up your payment. If you need to update or correct the payee name listed in your account, please follow the instructions in our Help Center.
- Right now, only individual payee names can receive payments by Western Union, not businesses.
- Payments must be picked up within 60 days of issue, or they'll expire and be credited back to your account.
- Payments will be made in US dollars, but depending on your local Western Union agent, they may be picked up in your local currency.
--
Posted By Inside AdSense Team to Inside AdSense at 4/20/2010 10:42:00 AM --
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .
You received this message because you are subscribed to the Google Groups "Inside AdSense" group.
To unsubscribe from this group, send email to Inside-AdSense-unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/Inside-AdSense
Thursday, April 15, 2010
[Inside AdSense] Create your AdSense account within your hosting control panel
Website owners who use Plesk, a commercial web hosting automation program, to manage their hosting and website services can now easily configure AdSense. As announced on the Google Blog, Parallels Plesk Panel now offers out-of-box integration with Google Services for Websites.
If you use Plesk Panel to manage your website, you can now create a new AdSense account from Plesk to help monetize your website content. Also, your AdSense account is automatically associated with every Custom Search engine you configure, so that relevant ads are displayed above your search results. When users click on these ads, you earn revenue.
If you already have an AdSense account, there's no need to create a new one - just configure your existing account within Plesk.
--
Posted By Inside AdSense Team to Inside AdSense at 4/15/2010 10:21:00 AM --
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .
You received this message because you are subscribed to the Google Groups "Inside AdSense" group.
To unsubscribe from this group, send email to Inside-AdSense-unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/Inside-AdSense
If you use Plesk Panel to manage your website, you can now create a new AdSense account from Plesk to help monetize your website content. Also, your AdSense account is automatically associated with every Custom Search engine you configure, so that relevant ads are displayed above your search results. When users click on these ads, you earn revenue.
If you already have an AdSense account, there's no need to create a new one - just configure your existing account within Plesk.
--
Posted By Inside AdSense Team to Inside AdSense at 4/15/2010 10:21:00 AM --
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .
You received this message because you are subscribed to the Google Groups "Inside AdSense" group.
To unsubscribe from this group, send email to Inside-AdSense-unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/Inside-AdSense
Monday, April 12, 2010
[Inside AdSense] Link units revamped
If you're as excited about link units as I am, then you'll be happy to know that they're now better than ever! Link units are a different type of ad format which display a list of topics relevant to the content of your page. When a user clicks on a topic, we'll show a page of related ads and you'll earn from valid clicks on those ads. Many publishers have found that link units offer monetization similar to that of ad units and provide a more integrated user experience.
In our biggest performance overhaul to date, the link units engineering team recently completed a full rewrite of the link unit matching system. The new system is much smarter: it not only uses more sophisticated topic ranking algorithms but also continuously optimizes by learning which topics have the most appeal to the visitors of your site. The results are overwhelmingly positive -- topic quality, user response rate to topics and ads, and monetization metrics have all improved in significant, measurable ways.
If you aren't already using link units on your pages, I encourage you to give them a try. They're space-efficient and can help provide additional AdSense revenue. Visit your 'AdSense Setup' tab and select 'AdSense for content' to get started, or learn more in our Help Center.
--
Posted By Inside AdSense Team to Inside AdSense at 4/12/2010 11:36:00 AM --
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .
You received this message because you are subscribed to the Google Groups "Inside AdSense" group.
To unsubscribe from this group, send email to Inside-AdSense-unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/Inside-AdSense
In our biggest performance overhaul to date, the link units engineering team recently completed a full rewrite of the link unit matching system. The new system is much smarter: it not only uses more sophisticated topic ranking algorithms but also continuously optimizes by learning which topics have the most appeal to the visitors of your site. The results are overwhelmingly positive -- topic quality, user response rate to topics and ads, and monetization metrics have all improved in significant, measurable ways.
If you aren't already using link units on your pages, I encourage you to give them a try. They're space-efficient and can help provide additional AdSense revenue. Visit your 'AdSense Setup' tab and select 'AdSense for content' to get started, or learn more in our Help Center.
--
Posted By Inside AdSense Team to Inside AdSense at 4/12/2010 11:36:00 AM --
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .
You received this message because you are subscribed to the Google Groups "Inside AdSense" group.
To unsubscribe from this group, send email to Inside-AdSense-unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/Inside-AdSense
Friday, April 9, 2010
[Inside AdSense] Information about AdSense ads and site speed
Earlier today, our Websearch team announced that we now consider the speed it takes for a website to load when ranking it in Google search results on google.com. As an AdSense publisher and website owner, you may have questions about this change, so we'd like to take a minute to give you more details.
This change is part of our efforts to provide the best possible search experience for our users, as we've found that faster sites create happy users. Our internal studies show that visitors tend to spend less time on sites that respond slowly, and additional recent data shows that improving site speed also reduces operating costs. For these reasons, we're now taking site speed into account in our search rankings.
Site speed is just one of over 200 signals we use to determine search ranking, and because it's a new signal, it doesn't carry as much weight as the relevance of a page. In fact, less than 1% of all search queries on google.com are affected by the site speed signal. We launched this change a few weeks back after rigorous testing. If you haven't seen much change to your site rankings, then this site speed change possibly did not impact your site.
In general, a website would have to be particularly slow for its ranking to be affected. We look at the time it takes to load all components of a page that contribute to page speed, including images, rich media, and Javascript/HTML/CSS code.
AdSense is built to load ads quickly so there's no need to change your AdSense setup. Even so, we are working to speed up our ads products further. In addition, we also want to give you some suggestions of things you can do on your side, like enabling compression for your site, enabling caching of images, JavaScript, and CSS, and minimizing the size of your JavaScript with Closure Tools.
If you'd like to learn more about speeding up your website, or evaluate your site's speed, we encourage you to look at Site Performance in Webmaster Tools and try developer tools such as Page Speed, YSlow, and WebPageTest.org. Please note that at this time, the only way to determine whether your site has been affected is if you've seen a recent change in your search ranking.
For more information on this change, please visit http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html.
--
Posted By Inside AdSense Team to Inside AdSense at 4/09/2010 12:34:00 PM --
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .
You received this message because you are subscribed to the Google Groups "Inside AdSense" group.
To unsubscribe from this group, send email to Inside-AdSense-unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/Inside-AdSense
This change is part of our efforts to provide the best possible search experience for our users, as we've found that faster sites create happy users. Our internal studies show that visitors tend to spend less time on sites that respond slowly, and additional recent data shows that improving site speed also reduces operating costs. For these reasons, we're now taking site speed into account in our search rankings.
Site speed is just one of over 200 signals we use to determine search ranking, and because it's a new signal, it doesn't carry as much weight as the relevance of a page. In fact, less than 1% of all search queries on google.com are affected by the site speed signal. We launched this change a few weeks back after rigorous testing. If you haven't seen much change to your site rankings, then this site speed change possibly did not impact your site.
In general, a website would have to be particularly slow for its ranking to be affected. We look at the time it takes to load all components of a page that contribute to page speed, including images, rich media, and Javascript/HTML/CSS code.
AdSense is built to load ads quickly so there's no need to change your AdSense setup. Even so, we are working to speed up our ads products further. In addition, we also want to give you some suggestions of things you can do on your side, like enabling compression for your site, enabling caching of images, JavaScript, and CSS, and minimizing the size of your JavaScript with Closure Tools.
If you'd like to learn more about speeding up your website, or evaluate your site's speed, we encourage you to look at Site Performance in Webmaster Tools and try developer tools such as Page Speed, YSlow, and WebPageTest.org. Please note that at this time, the only way to determine whether your site has been affected is if you've seen a recent change in your search ranking.
For more information on this change, please visit http://googlewebmastercentral.blogspot.com/2010/04/using-site-speed-in-web-search-ranking.html.
--
Posted By Inside AdSense Team to Inside AdSense at 4/09/2010 12:34:00 PM --
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .
You received this message because you are subscribed to the Google Groups "Inside AdSense" group.
To unsubscribe from this group, send email to Inside-AdSense-unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/Inside-AdSense
Thursday, April 8, 2010
[Inside AdSense] Site maintenance on Saturday, April 10
This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You'll be unable to log in to your AdSense and Ad Manager accounts during this time, but we'll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won't be affected.
We've converted the maintenance start time for a few cities around the world:
London - 5pm Saturday
Lagos - 6pm Saturday
Bangalore - 10:30pm Saturday
Manila - 1am Sunday
Adelaide - 2:30am Sunday
If you'd like to learn more about what goes on during these maintenance periods, check out this Inside AdSense post.
--
Posted By Inside AdSense Team to Inside AdSense at 4/08/2010 11:00:00 AM --
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .
You received this message because you are subscribed to the Google Groups "Inside AdSense" group.
To unsubscribe from this group, send email to Inside-AdSense-unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/Inside-AdSense
We've converted the maintenance start time for a few cities around the world:
London - 5pm Saturday
Lagos - 6pm Saturday
Bangalore - 10:30pm Saturday
Manila - 1am Sunday
Adelaide - 2:30am Sunday
If you'd like to learn more about what goes on during these maintenance periods, check out this Inside AdSense post.
--
Posted By Inside AdSense Team to Inside AdSense at 4/08/2010 11:00:00 AM --
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .
You received this message because you are subscribed to the Google Groups "Inside AdSense" group.
To unsubscribe from this group, send email to Inside-AdSense-unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/Inside-AdSense
Monday, April 5, 2010
[Inside AdSense] Webinar recordings now available online
A few weeks ago, we held a few webinars focused on topics such as increasing your revenue with AdSense and taking advantage of another publisher monetization platform, DFP Small Business, to manage the ad space you sell directly. If you missed the live webinars, you can now view this series of optimization webinars through our Help Center, to help you make the most of your AdSense account. If you are interested in viewing additional webinars, you'll find last year's recordings in our Help Center.
--
Posted By Inside AdSense Team to Inside AdSense at 4/05/2010 01:34:00 PM --
Unable to view the links or images in the message above? Want to comment on this post? Visit http://adsense.blogspot.com/ .
You received this message because you are subscribed to the Google Groups "Inside AdSense" group.
To unsubscribe from this group, send email to Inside-AdSense-unsubscribe@googlegroups.com
For more options, visit this group at http://groups.google.com/group/Inside-AdSense
Subscribe to:
Posts (Atom)