Wednesday, July 28, 2010

[Inside AdSense] Switch to the new version of AdSense for search

Over the last two years, the AdSense team has offered the powerful Google Custom Search Engine (CSE) product as an improvement over the original AdSense for search. After some recent improvements, we're now ready to retire the older version of AdSense for search. If the Google logo on your search results page reads "Powered by Google" instead of the newer "Google Custom Search" then you haven't yet upgraded to the newer version. The new AdSense for search with CSE is available in your account, and we encourage you to make the switch by updating your code as soon as possible.

AdSense for search with CSE gives you more control over your search results without changing how you earn money showing AdSense for search ads. For example, with the new version, you'll have access to advanced features like refinements and promotions. Our team has developed a number of updates and improvements during the past few months, and you can access more advanced features at www.google.com/cse.

Your existing AdSense for search box will continue to work normally for a few more months, and we'll be sure to update you when we retire this version. To take advantage of the benefits offered by the new version of AdSense for search and ensure you don't miss any revenue during the transition, we encourage you to update your code now. You'll just need to regenerate your AdSense for search code by signing in to your account and following these instructions:
  1. Visit your "AdSense Setup" tab and select "AdSense for Search."
  2. Select the sites you'd like your users to be able to search across (Learn More).
  3. Customize the look and feel of your search engine results.
  4. Update the code on your website.
For more information about AdSense for search with CSE, please visit our Help Center.



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Posted By Inside AdSense Team to Inside AdSense at 7/28/2010 11:50:00 AM

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Monday, July 26, 2010

[Inside AdSense] AdSense: Behind the Scenes - Meet Evanne

In the last video of this series, Evanne, a member of the Partner Development team, talks about her favorite Google perk, her obsession with music, and an important tip she'd like to share with all of you.

We hope you've enjoyed learning more about what goes on behind the scenes in AdSense. If you have feedback on this series, or ideas for future series, we'd love to hear them so please leave us a comment!


http://www.youtube.com/watch?v=YAtFW6grBYQ



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Posted By Inside AdSense Team to Inside AdSense at 7/26/2010 09:20:00 AM

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Tuesday, July 20, 2010

[Inside AdSense] Watch our latest webinar recordings!

Over the last few months, we held a number of webinars to help you further optimize your site:
  • Optimization Best Practices
  • AdSense for Search
  • AdSense Top Tech Tips
If you haven't seen one yet, you can view the recordings of these events whenever it's convenient for you!



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Posted By Inside AdSense Team to Inside AdSense at 7/20/2010 12:10:00 PM

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Monday, July 19, 2010

[Inside AdSense] AdSense: Behind the scenes - Meet Alton

In the next part of our video series, Alton, our Optimization
specialist, shares with us his experience working with publishers, his
favorite meal at Google, and some recommendations on summer reading.

For more videos, please visit our YouTube channel.

http://www.youtube.com/user/InsideAdSense#p/u/2/cP-jJ-VF9sA


Posted by Katrina Kurnit - Inside AdSense Team

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Wednesday, July 14, 2010

[Inside AdSense] Announcing the AdSense in Your City program

This summer and fall, the AdSense team is coming to visit you! In an effort to work more closely with our publishers, we've launched the AdSense in Your City program. As part of the program, members of the AdSense team will be traveling to five cities this summer to hear directly from you, as well as to share best practices, top optimization tips, and new products.



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Posted By Inside AdSense Team to Inside AdSense at 7/14/2010 09:50:00 AM

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Saturday, July 10, 2010

[Inside AdSense] We’d love to hear your feedback

Your opinion matters to us! So we've put together a short survey so you can tell us how we're doing, and what you'd like to see more of on the Inside Adsense blog. We hope you'll take the time to let us know what's on your mind -- click to give us your feedback.

If you're keen on letting us know how you feel about our product and support, remember that you can opt-in to receive invitations to test new features, surveys about Google AdSense, and heads up about opportunities to provide feedback about your experiences by email. To do so, log-in to Google AdSense and visit the settings page under the 'My Account' tab, edit your 'Email Preference' by checking the box next to 'Google market research', and click 'Save Changes.'

We look forward hearing from you!



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Posted By Inside AdSense Team to Inside AdSense at 7/10/2010 01:14:00 AM

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Thursday, July 8, 2010

[Inside AdSense] AdSense: Behind the scenes - Meet Alejo

Continuing our Behind the Scenes video series is Alejo, our AdSense for video and AdSense for games specialist. Alejo tells us about his first job, which city he'd love to live in, and what he'd like every AdSense publisher to know.

For more videos, please visit our YouTube channel.





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Posted By Inside AdSense Team to Inside AdSense at 7/08/2010 11:00:00 AM

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Tuesday, July 6, 2010

[Inside AdSense] AdSense Facts & Fiction Part IV: Program policies

Fiction: AdSense disables accounts and issues warnings at random.

Fact: We rely upon a detailed set of guidelines when looking at policy violations, and these policies are published in our Help Center. Our intent is to keep Google's content and search networks safe and clean for our advertisers, users and publishers. We seek to be as transparent and consistent with our decision making.

Part of our job of monitoring the AdSense network involves working with publishers to identify and address potential issues. We understand that there are a lot of policies to take into account, and so for minor policy violations our first step will be to issue a warning. The reasons a publisher might receive a warning will vary, but in general they tend to be for violations that can be fixed fairly easily. Examples of these violations range from deceptively labeling ads "Today's hot deals" to having a minimal amount of adult-content comment spam in a forum. Publishers, after receiving a warning, are given three days to fix their violations. If changes are not made in that time, ad serving will be disabled to the violating site.

There are some situations when we would need to disable ad serving to a site without first sending a warning. We usually reserve this action for egregious violations like adult content, copyright infringement, as well as cases of extreme violence and gore. We may also disable ads to a site when we find a violation that we've already contacted a publisher about in the past.

The final and most severe action that our teams can take is to close down an account completely. This normally only happens when we find that a publisher's entire network consists of violating sites or for repeat policy offenders. If you have received a policy notification from the AdSense team, please visit this help center entry for additional information.

We want to point out that notifications that result from the previously mentioned policy violations are different from notifications sent because of issues with invalid click activity, which are monitored by Google's Ad Traffic Quality Team. Invalid click activity consists of any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings, and for which we decide not to charge the advertiser. For more information about invalid clicks and impressions, please refer to this page, which includes a link to our FAQ page for accounts disabled due to invalid activity.

Lastly, we highly recommend reviewing these guidelines to help avoid policy violations, and to help keep your AdSense account in good standing.



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Posted By Inside AdSense Team to Inside AdSense at 7/06/2010 12:10:00 PM

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