Monday, February 28, 2011
[Inside AdSense] AdSense in Your City is coming to Charlotte
On Wednesday, March 9, a few of our optimizers will be in Charlotte, North Carolina to hold 20-minute optimization sessions at a local coffee shop between 9:30 am and 4:30 pm. We're going to keep it casual, so we can provide one-on-one consultations to as many of you as possible.
We'd love to meet you, so please fill out this form (https://spreadsheets5.google.com/a/google.com/viewform?formkey=dEo1OHVDRnNSTjNpcEdYbGExWV9lMlE6MA&ndplr=1) if you'll be in the Charlotte, NC area on March 9 and would like to schedule an appointment with our team. Once we get your RSVP, we'll follow up via email with additional details if there's still room. Scheduling will be done on a first-come, first-served basis, but we'll do our best to include as many of you as space will allow.
Hope to see you in Charlotte!
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Posted By Inside AdSense Team to Inside AdSense at 2/28/2011 08:15:00 AM --
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Friday, February 25, 2011
[Inside AdSense] Help us learn how you create and share your online content
Please take a few minutes to fill out this survey (https://spreadsheets1.google.com/a/google.com/viewform?formkey=dDQ5eWhsaE9NVlY2ZEhsMEFQMjFmSEE6MQ&ifq) -- your feedback is important to us, and your input can help us improve AdSense! We really appreciate you taking the time to provide your thoughts. Thank you for participating!
Posted by David Hall - The Inside AdSense team
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Posted By Inside AdSense Team to Inside AdSense at 2/25/2011 09:00:00 AM --
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Thursday, February 24, 2011
[Inside AdSense] Understanding your eCPM (effective cost per thousand impress...
Today, we'll go a couple steps further and discuss how user behavior impacts eCPM and show you tools that can help you better understand your users' traffic patterns.
User behavior refers to how users interact with your site. Generally, there are two types of users:
- Return users who continually come back to your site and spend more time engaging with your content
- Unique users who are arriving at your site for the first time in search of specific information that your site may or may not have
To track and analyze user behavior to help you make informed decisions about your site, we recommend integrating Google Analytics with your AdSense account, so you can see data at more specific levels and by regions. We also suggest setting up channels to understand how the ads across specific pages on your site are performing.
In Part 2 of this video series, Matthew explains how user behavior affects eCPM and provides helpful tools to further analyze your site's traffic patterns. Take a look at the video below to learn more:
http://www.youtube.com/watch?v=5XHtelRoJHM
Thanks for following our two-part Understanding your eCPM series. We hope you found the content useful, and that you now have a better understanding of the factors that influence your eCPM.
Posted by Meredith Blackwell - Inside AdSense team
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Posted By Inside AdSense Team to Inside AdSense at 2/24/2011 08:31:00 AM --
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Wednesday, February 23, 2011
[Inside AdSense] New Interface Wednesdays: Chart and change metric feature
performed better? Now you can, with the new chart and change metric
features. If you've created and saved an ad unit in your account,
you'll now be able to do this easily in your ad sizes report.
* Start by visiting the Performance Reports tab and choosing the
ad sizes report
* Check the boxes next to each format you want to see and then
click the Chart button
This overlays the earnings of both ad formats you've selected so you
can compare them on the same graph. You can still toggle the metrics
shown on the graph using the radio buttons to the right of it so you
can compare CTR, RPM and other metrics that are relevant to you.
Try it now! Navigate to the new interface and click on the Performance
Reports tab, and then Ad sizes.
Posted by Guillaume Ryder - AdSense Engineer
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Tuesday, February 22, 2011
[Inside AdSense] Two new optimizations guides: One Click Optimizer and Optimi...
These guides have been designed to provide you quick and easy-to-implement optimization tips to help you maximize your site's revenue and performance.
One Click Optimizer
Do you own a news site, a classifieds site, a game site, a forum, or a blog? This guide will give you best practices for ad location specifically for your type of website. Try it now to optimize the placement of your ad units, link units, and search boxes!
Optimization Lab
Would you like to get simple but effective tips to increase your clickthrough rate, boost your impressions or lift your cost per click? The Optimization Lab can help. Our optimization team has put together this guide to help you maximize your revenue as effectively as possible using our best practices.
We hope both of these new resources help you make the most of AdSense.
Posted by Thomas Tran - Inside AdSense team
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Posted By Inside AdSense Team to Inside AdSense at 2/22/2011 09:10:00 AM --
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Friday, February 18, 2011
[Inside AdSense] Understanding your eCPM (effective cost per thousand impress...
Effective cost per thousand impressions (eCPM) is the amount of revenue you can expect to earn from AdSense for every 1000 impressions shown on your site. Since eCPM helps you measure how well your ads are performing, we often hear questions from publishers about the factors that impact this metric and how it relates to their earnings. If you're using the new interface, you'll see that your reports show RPM (revenue per thousand impressions); RPM is just another term for eCPM, and it's calculated the same way, so we use these two terms interchangeably.
To help provide some clarity, we're kicking off a two-part video series with more insights into how eCPM is calculated in order to help you maximize earnings. With the help of AdSense optimization specialist, Matthew Carpenter Arevalo, we'll show you the factors that affect eCPM, how to track user behavior and traffic patterns, and what you can do to improve your website performance.
In the video below, Matthew will introduce you to the basics of how eCPM is calculated and explain how to analyze the causes behind any changes in your eCPM.
http://www.youtube.com/watch?v=36cuLcEk8rw
If you'd like to learn more about eCPMs visit our Help Center.
Stay tuned for Part 2 to learn what you can do to better understand and optimize your website's eCPM.
Posted by Meredith Blackwell - Inside AdSense team
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Posted By Inside AdSense Team to Inside AdSense at 2/18/2011 08:13:00 AM --
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Wednesday, February 16, 2011
[Inside AdSense] New Interface Wednesdays: Compare and search performance acr...
- Start by visiting the Performance Reports tab and choosing the ad units report (you'll find it in the navigation bar under "Entire account by day").
- Search for the name of an ad unit you've updated and select it.
- Open the date range box and set a window of dates before your test -- for example, two weeks.
- Check the box marked "compare to other dates" and include a similar window of dates after you made the change to your ad unit.
Try it now! Navigate to the new interface and click on the Performance Reports tab, and then ad unit report.
Posted by Vincent Zanotti - AdSense Engineer
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Posted By Inside AdSense Team to Inside AdSense at 2/16/2011 09:15:00 AM --
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Monday, February 14, 2011
[Inside AdSense] Display both text and image ads for an easy change with big impact
events in the San Francisco Bay Area. Founder Johnny Hayes recently
shared his site's story with us and gave some tips on an easy and high
impact way that he's optimized his revenue -- by enabling both text
and image/rich media ads.
Inside AdSense: How did FunCheapSF.com come about?
Johnny Hayes: I moved to San Francisco without a job and couldn't find
much work, so I had a lot of time on my hands. I spent my time hunting
down cheap and free things to do in the city and, starting in 2003,
began emailing my friends with a weekly list of activities. More
friends found out and wanted to be added to my email list, so I
decided it was time to make a real website.
IA: How did you get started with AdSense?
JH: I began using AdSense in March 2007. It was my first source of
online advertising revenue. As content developed on my site and
traffic grew, my AdSense revenue grew as well.
IA: Why did you decide to opt in to both text and image/rich media
ads?
JH: Several months ago, I received an email from AdSense letting me
know that I hadn't opted in to displaying text ads and was only
displaying image ads.
I had originally chosen to only show image ads because I figured they
were more aesthetically appealing to my readers. But Google's
reasoning – which made sense to me – was that even though there's tons
of advertisers using image ads, there's a bunch more out there who are
specifically bidding on text ads. If I'm only showing image ads then
I'm leaving the text advertisers out of the auction. And since these
text ads would only be shown on my site if they outbid image ads, why
not offer this space to them?
So I decided to give the text ads a shot. It seemed like an easy thing
to do that might have a positive impact on my revenue with virtually
no downside.
IA: What were the results? Would you recommend this strategy to other
publishers?
JH: After enabling both text and image ads on my site, I saw a 51%
revenue increase and nearly a 60% increase in average eCPM. It was an
easy change with a big impact. And using AdSense means I don't have to
worry about the laborious task of finding and managing advertisers
myself and can instead focus my time on what I like to do – writing
good content, putting together a great site and growing my business. I
just plugged in the AdSense code and rarely have to think about it
again.
I would say to other publishers that it's worth giving the option for
both text and image ads a try. It's pretty easy to set up – I just
followed the instructions in the email I had received from AdSense and
it took just a few minutes. Also, set up channels to track your ads so
you can see specifically which of your ad locations and ad types are
monetizing well, and continue with that.
If you want to give text and image ads a try like Johnny, visit the
link below to upgrade your units now!
* Once you're signed in to your AdSense account, click the "My
Ads" tab in the new AdSense interface
* Select all ad units
* From the "Actions" dropdown, edit ad type to "Text & Image /
rich media ads"
* Set up custom channels to monitor the impact on your AdSense
performance
Posted by Meredith Blackwell - Inside AdSense team
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Friday, February 11, 2011
[Inside AdSense] Announcing the new Inside AdSense Arabia blog
With the rapidly developing online advertising market in the Middle East & North Africa region, and the growing interest in Google AdSense, we're thrilled to be taking the next step by introducing this new information platform.
Joining English, French, Italian, German, Spanish, Russian, Dutch, Turkish, Portuguese, Polish, Japanese, Chinese - Traditional, Chinese - Simplified, and Korean, AdSense Arabia blog is our fifteenth Inside AdSense blog worldwide. Check out the navigation sidebar under the header "Related Google Blogs" for links to all of them! We hope to launch additional Inside AdSense blogs in the future so we can continue to reach even more of our global publishers.
Wherever in the world you are, we hope to see you on Inside AdSense!
Posted by Younis Maqousi - AdSense Arabia team
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Posted By Inside AdSense Team to Inside AdSense at 2/11/2011 08:30:00 AM --
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Wednesday, February 9, 2011
[Inside AdSense] New Interface Wednesdays: Quickly view your total earnings
If you'd like to focus on the overall sum of your earnings, you can look at the Entire account by day, week, or month reports under More reports. These reports will show you your combined earnings across all products. In future posts, we'll show you how you can further customize these reports so they make the most sense for your business.
If you'd prefer to see your total account earnings broken out by product in the new interface, you can still do so. By selecting the Products report, you can view earnings from each product you are using as its own line item, as well as the summed, total earnings.
Try it now! Navigate to the new interface and click on the Performance reports tab, and then Products, or More reports, and then Entire account by month.
Posted by Guillaume Ryder - AdSense Engineer
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Posted By Inside AdSense Team to Inside AdSense at 2/09/2011 09:15:00 AM --
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Tuesday, February 8, 2011
[Inside AdSense] Join us for an AdSense Optimisation Session in London, UK
We'd love to meet you, so please fill out this form if you'll be in the London area on February 16th and would like to schedule an appointment with our team. Once we get your RSVP, we'll follow up by email with additional details if there's time available. Scheduling will be done on a first-come, first-served basis, but we'll do our best to include as many of you as space will allow.
See you in London!
Posted by Nathaniel Kolenberg - Inside AdSense team
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Posted By Inside AdSense Team to Inside AdSense at 2/08/2011 10:00:00 AM --
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Monday, February 7, 2011
[Inside AdSense] Upcoming changes in backup ad options
As a refresher, PSAs are unpaid ads that can appear on publisher sites when we aren't able to serve a paid ad. This can occur for a number of reasons, such as when relevant ads aren't available for a page, or when a publisher has exceeded the amount of time to verify their address by receiving a Personal Identification Number.
As always, we're committed to supporting our non-profit partners, which is why we're continuing to offer free AdWords advertising for these partners via Google Grants; the Google Grants program is just one part of our larger Google for non-profits initiative. Also, ads in the Google Grants program are unaffected by this change. They'll continue to appear on AdSense sites and you'll earn from valid clicks and impressions, just like with normal ads. To learn more about the latest in Google Grants, including recent tips, events, and clinics, visit the official Google Grants blog.
What does this mean for you as a publisher? If you've previously selected 'Show public service ads' in the 'Backup ads' section of the new AdSense interface (or the 'Alternate ads or colors' section in the old AdSense interface), you'll begin to see that when we're unable to serve paid ads to your pages, a blank space will appear instead of a PSA. On the other hand, if you've opted to show non-Google ads from another URL or to show a solid color, you won't be affected by this change; your choices will continue to be applied in cases when we aren't able to show paid ads.
You'll also notice that the option to select PSAs as backup ads no longer appears in your account. We're working to provide new backup ad options, and will keep you updated with any developments right here on Inside AdSense.
If you'd like to update the settings for your backup ads at any time, sign in to your account and follow the instructions for the interface you're using:
- New AdSense interface: Visit the My Ads page and select the ad unit you'd like to update. Then, change the settings for 'Backup ads.'
- Old AdSense interface: Visit the Manage Ads page under the My Account tab, and click 'Edit Ad Settings' for the unit you'd like to change.
Posted by Yasser Abu-Ghdaib - AdSense Product Specialist
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Posted By Inside AdSense Team to Inside AdSense at 2/07/2011 09:45:00 AM --
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Friday, February 4, 2011
[Inside AdSense] Western Union now in the Palestinian Territories
For those of you who aren't familiar with this form of payment, Western Union Quick Cash payments are free and will reach you faster than checks. Payments will continue to follow our normal payment schedule and will be available for pickup in your local currency at your local Western Union agent the day after they're issued.
A couple of things to note: We can send Western Union payments only to publishers that have an individual account at this time. Also, the payee name on your account must exactly match the government-issued ID card that you'll use when picking up your payments. For more information on how to sign up for and pick up Western Union payments, please visit our Help Center.
We're continually looking into the feasibility of introducing new forms of payment and new delivery options in different countries. Stay tuned to the blog as we work to improve the payments experience for publishers around the word!
Posted by Deborah Chang - AdSense Payments team
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Posted By Inside AdSense Team to Inside AdSense at 2/04/2011 09:05:00 AM --
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Wednesday, February 2, 2011
[Inside AdSense] New Interface Wednesdays: Monthly graphs of your account per...
In the next few posts in this series, we'll focus on different types of reports you can quickly view in the new interface to monitor and gain insight into your ad performance. Today we're highlighting the ability to quickly view performance by month. We've chosen this particular feature because it's been a top request from publishers, but you can easily do the same by day or week.
Previously, the easiest way to view all account data by month was to export all reports to CSV, then post-process the data in a spreadsheet. Now you can get the same data with just two clicks without leaving your account. On the Performance reports tab, first click on 'More reports,' and then 'Entire account by month.' From here you can see a graph of your earnings. Immediately below the graph, you'll see data for your account by month. As we mentioned last week, you can easily select the metrics to appear on the graph.
Give it a try today! Navigate to the new interface and click on the Performance reports tab, 'More reports,' and then 'Entire account by month.'
Posted by Vincent Zanotti - AdSense Engineer
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Posted By Inside AdSense Team to Inside AdSense at 2/02/2011 08:32:00 AM --
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