[Inside AdSense] Upcoming AdSense in Your City Events in North America

The AdSense in Your City team is hitting the road again! Since the AdSense in Your City program began two years ago, we've met with over 3,500 publishers across the world. In North America, our Mountain View-based team has met with over 2,000 AdSense publishers - and we're excited to meet even more of you in the next few months. We'll be traveling to 14 cities this summer, so check out the schedule below to see if our team is coming to a city near you soon. Please fill out this form to attend:

New York, NY: Wednesday, July 11 Rutherford, NJ: Thursday, July 12 Minneapolis, MN: Tuesday, July 17 Chicago, IL: Thursday, July 19 Pittsburgh, PA: Tuesday, July 31 Toronto, ON: Wednesday, August 1 San Francisco, CA: Tuesday, August 7

Mountain View, CA: Wednesday, August 8 Atlanta, GA: Tuesday, August 21 Charlotte, NC: Wednesday, August 22 Vancouver, BC: Wednesday, August 29 Seattle, WA: Thursday, August 30 Dallas, TX: Tuesday, September 11 Austin, TX: Wednesday, September 12

AdSense in Indianapolis event, June 2012

At AdSense in Your City events, we focus on identifying new revenue opportunities and best practices for growing with AdSense. Each session includes presentations on optimization tips, using DoubleClick for Publishers Small Business, and going mobile. Publishers who attend also receive a one-on-one site review with a member of the AdSense team, who offers customized recommendations. We frequently hear from AdSense in Your City attendees that one of the best parts of the event is getting the opportunity to interact with and learn from other local AdSense publishers. Space is limited, so sign up quickly if you'd like to attend!

Posted by Anitra Appa, AdSense in Your City Team

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Posted By Inside AdSense Team to Inside AdSense at 6/29/2012 09:05:00 AM

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[Inside AdSense] Watch our latest Hangouts On Air to learn how to get started with DFP Small Business and Mobile

This past month we hosted two Hangouts on Air to help publishers get started with DFP Small Business and to create mobile websites using DudaMobile's free mobile site builder. If you missed either Hangout, don't worry -- we've included short recaps below, and you can watch the recordings at any time from our YouTube channel.

Getting started with DFP Small Business
If you're thinking about using an ad server, just getting started using DFP or would like to learn some best practices you may have missed, then be sure to check out the video from our DFP Hangout.

In the video, DFP specialist Rishan first explains how an ad server works and the benefits it can provide to growing publishers. He then discusses orders, line items and your ad units, and the ideal way to set up each. Before closing, Rishan talks about the different ways to traffic direct ads versus other ad networks and enable dynamic allocation for non-guaranteed inventory.

Learning to build a mobile site
In our mobile Hangout, specialists from Google and our partner DudaMobile, work with Dan from ScienceDaily.com to build a mobile version of his website. You'll learn about available resources and important questions to ask yourself when starting to 'go mobile' with your site and how to create mobile ads to monetize mobile traffic.

We hope you'll join us for our future Hangouts -- be sure to stay connected with us by adding Google AdSense to your circles on Google+.

Posted by Jason Sanio - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 6/28/2012 10:20:00 AM

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[Inside AdSense] PubTalk: Docstoc’s Jason Nazar says ads can complement e-commerce

When Docstoc was launched in 2007 as an online destination to help small businesses grow, advertising was the only source of revenue. As the company grew, the business model evolved to include premium subscriptions. We recently spoke with Jason Nazar, CEO of Docstoc, on the impact of advertising on their e-commerce business.

Jason says that as subscriptions grew, there was significant internal debate at Docstoc on whether ads were distracting users and limiting subscriptions. A strong believer of testing and making data-driven decisions, Jason removed all ads across the site for a single day to see if this created uplift in subscriptions.

With more than 600,000 daily visitors, the results of the experiment were definitive: removing ads did not have a noticeable impact on subscription conversions. In fact, user engagement metrics like time on site and page views per user didn't improve either, debunking the myth that ads were alienating users.

Jason concluded that there could be a harmonious balance between running an e-commerce business and having ads on the site because a site's audience isn't homogeneous. In Docstoc's case, while some people are looking for the high quality content behind the pay wall, others want quick information. When Docstoc is unable to provide information to users in the second group, contextually relevant advertising helps answer their questions – thus, Docstoc is able to earn revenue from users who are unlikely to convert to paying subscribers. Users invested in the service and the content sign up for the subscription service even with the AdSense ads. "From an overall revenue standpoint, we're clearly much better for having both advertising and e-commerce on the site," he says.

Jason advises publishers to be aggressive about testing any product they use on their site and to make decisions that are driven by data, rather than subjective opinions and whims. "If you've got a content site with a lot of traffic, AdSense and products like it are a fantastic way to drive revenue, even if you have opportunities like lead gen, e-commerce and subscription, you shouldn't be taking off the ad products - you should be figuring out how they can live together in harmony, because you'll make more money for it."

Read the full case study on the 'Success Stories' section of our Help Center. Have you had similar results on your website? Share your story with us on the Google AdSense +page.

This blog post is part of "PubTalk", a series of conversations with publishers.

Posted by Yamini Gupta, Product Marketing Manager

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Posted By Inside AdSense Team to Inside AdSense at 6/27/2012 08:55:00 AM

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[Inside AdSense] Become a DFP expert using our new DFP Academy

As your online advertising business continues to grow, you may have started working with other ad networks or doing deals directly with advertisers. DoubleClick for Publishers (DFP) Small Business is a free, Google-hosted solution to help streamline how ads are served on your site when you're working with AdSense alongside other ad partners. With DFP Small Business, you have a vast array of features that give you more control over when, where, and how your ads serve.

Today we're announcing the launch of DFP Academy, a step-by-step guide for getting started with DFP Small Business. DFP Academy explains how to organize the ad space available on your site, input the information about your advertisers into DFP Small Business, traffic ads from ad networks and direct advertisers, and leverage AdSense to maximize your overall revenue.

If you already have an active AdSense account, you can quickly sign up for your DFP Small Business account today. Your DFP Small Business account will be linked to your AdSense account, so be sure to use the same login information as you for do for AdSense.

As we continue to improve DFP Academy, we'd love to hear your feedback in the DFP Forum.

	Check out DFP Academy now

Posted by Rishan Mohamed, Yield Management Specialist

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Posted By Inside AdSense Team to Inside AdSense at 6/26/2012 06:45:00 AM

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[Inside AdSense] Reminder: Join us at DoubleClick Insights on June 5th

Last week we announced that Neal Mohan, Google's VP of Display Advertising, will sit down with industry leaders to explore the explosive growth in ad technology and the next wave of innovation in ad tech. Tune in to the DoubleClick Insights event on June 5th via the live stream to hear leaders from top publishers, advertisers and agencies.

Please register for this virtual event by visiting the DoubleClick Insights Live Stream page.

Agenda items include:

Adapting to the Empowered Consumer - Neal Mohan, Vice President, Display Advertising at Google will be joined by David Kenny, Chairman & CEO, The Weather Channel Companies, and James Pitaro, Co-President, Disney Interactive Media Group, to discuss how technology is being used to deliver new content and advertising experiences to consumers.

If We Build It, Will They (Consumers) Come? Terry Kawaja, CEO and Co-Founder, Luma Partners (and creator of the now legendary LUMAscape chart) will lead a conversation about the ad tech ecosystem, and what it needs to do next to add value for agencies, publishers, marketers – and ultimately consumers. Terry will be joined onstage by:

• Omar Tawokol, Chief Executive Officer, BlueKai
• Greg Stuart, Global CEO of Mobile Marketing Association
• Kurt Unkel, President, VivaKi 
• Shishir Mehrota, Vice President of Product Management, YouTube

Outside the Box: Technology = Creative Friend or Foe? Technology is supposed to make the life of a marketer easier.  For our final conversation, we're going to focus on the question of:  Is this technology exploring resulting in better marketing?  Or, is it just resulting in mediocre creative and complexity for both consumers and marketers?  Karim Temsamani, Vice President - New Products and Solutions, Google moderates the conversation with leaders from creative agencies, iconic brands and publishers including:

• Brad Ruffkess, Global Connection, Coca-Cola
• Mike Lowenstern, Managing Director of Digital Advertising, R/GA
• Peter Minnium, Head of Digital Brand Initiatives, IAB 
• John Caldwell, Chief Digital Officer, National Geographic

The live stream will start on June 5, 2012, at 9:00 am PDT, and you'll be able to watch it from your computer, tablet, or mobile device. To learn more about our highlighted speakers go to the Speakers page on our site.

DoubleClick Insights
Tuesday, June 5th 2012
9:00am - 1:00pm PST
Set event reminder today

Following us on Google+ or Twitter? Use #dclkinsights as you're watching the event to ask questions or share comments during the event.

Posted by Stephen Kliff, DoubleClick Marketing

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Posted By Inside AdSense Team to Inside AdSense at 6/01/2012 09:30:00 AM

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