So long 2013 - looking back at this year’s highlights.

We're fast approaching the end of another year and it's time to take a look back over the last 12 months. Here's some of our 2013 highlights:  

• We can't talk about 2013 without remembering that AdSense turned 10 in June. To celebrate 10 years of partnerships with publishers, we took a look back and heard from some of you who have been with us since the very beginning. Over 12,000 of you also joined in by taking part in the AdSense 10 Challenge.

• We looked at ways to drive a positive experience for your users, giving our text ads a more modern and user-friendly design and announcing the launch of our brand new mobile anchor ads. 

• We launched a number of new ad formats, giving you more flexibility and supporting your multi-screen strategy. In fact, we spent a lot of time talking about your multi-screen strategy, with our recent multi-device series and our just launched multi-screen optimization score in your scorecard.

• We were lucky enough to meet many of you at our events and hear about some of your experiences with Google as well as your future plans. Take a look at what some of our European publishers had to say.

• Lots of you gave really valuable feedback on changes and new features you'd like to see in your account - with this in mind, we introduced time zone reporting, currency reporting, and launched our new AdSense homepage.

• You told us that more communication on our AdSense program policies would be really helpful so we launched a new notifications feature in your account, and many of you also joined our Policy Refreshers Hangout On Air series. Coincidentally, our Policy Refreshers announcement was the most visited blog post of 2013.

• Lastly, we gave the Inside AdSense blog a bit of a makeover with a new, cleaner interface - we hope you like it!

We'd like to thank each of you for your continuous feedback and engagement over the past year. Please keep sharing your comments and suggestions through our AdSense +page. We'll be back in January - stay tuned for lots more AdSense updates plus a series on Google Analytics and an inspiring showcase of publisher success stories from around the world.

Happy Holidays from all of us here at Google AdSense! 

Posted by Suzy Headon-on behalf of the Inside AdSense Team

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[Inside AdSense] Boost your multi-screen strategy with our new tools.

We've been talking a lot recently about why you should have a multi-screen strategy in place for your site. Today we're happy to share some product updates to complement and strengthen your strategy, with new features for our responsive ad units and a multi-screen optimization score now available in your publisher scorecard.

New features for responsive ad units

Earlier this year, we launched responsive ad units to help you enhance the user experience on your site across devices. You've shared a lot of positive feedback on our responsive ad units and also made some great suggestions on new features you'd like to see. We've incorporated these suggestions into our next iteration of responsive ads with the following changes: 

• Ad refresh for screen orientation changes:  If your responsive page changes its layout following a screen orientation change (e.g., when a tablet or phone goes from portrait to landscape), we'll request and load a new ad to fit the new page layout.

• Smart sizing based on the space available:  Our ad code will now automatically adapt all newly created responsive ad units to fit your page layout. All existing responsive ad units that have their width and height explicitly specified via CSS will continue to function as before. Please see our Help Center for information on switching to the smart sizing mode.

• Reporting by ad size served: To better understand the mix of ad sizes served by your responsive ad units, your ad unit reports can now be broken out by the size of the ad served. 

More information on responsive ad units can be found in our Help Center.

Multi-screen optimization score in publisher scorecard

To help you understand how well your site is optimized for the many screen sizes of your users, we're introducing a new multi-screen category in our publisher scorecard. For example, if users need to zoom and/or scroll often, this may negatively impact their experience. Your score in the multi-screen category will measure what percentage of your pages are multi-screen optimized and compare this percentage to that of other AdSense publishers. Please note that you may not see this category in your scorecard if you have a low percentage of mobile traffic on your site.

This new score will be visible in the scorecard on your AdSense home page. Don't forget to follow the 'Learn more' link displayed in the scorecard to learn how you can optimize your site for multiple screen sizes. More information on your scorecard can be found in our Help Center.

We look forward to hearing your thoughts on these new features. Feel free to share your feedback on our AdSense +page.

Posted by Nick Radicevic - AdSense Product Manager

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[Inside AdSense] Google Publisher Toolbar, now integrated with DFP Small Business

Many of you are already using the Google Publisher Toolbar to view your AdSense performance and control your ads. If you also use DoubleClick for Publishers (DFP) Small Business, we're pleased to let you know that your DFP account can now also be directly integrated with the Google Publisher Toolbar.

The Toolbar is a Chrome extension that gives you a clear overview of which ads are serving on your site and why, through an overlay for each ad showing which line item and creative was served. You can get more information by clicking on any overlay. When you sign in to the Toolbar, you'll see complete information on each ad -- regardless of whether AdSense or DFP served the ad.

Please visit our Toolbar Help Center article for further information and support. 

Download the Toolbar and start using it with DFP Small Business today. We're continuing to improve support for DFP in the Toolbar, and are always happy to hear your feedback.

Posted by Ilia Malkovitch - DFP Product Manager

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[Inside AdSense] The next evolution of responsive ads - custom ad sizes

Today, we're happy to announce the launch of 434,216 new ad unit sizes! Or in other words, we've just made it possible to create custom ad sizes to give you more flexibility and enable you to better design your content for your users. 

Custom sized ads behave just like their standard size counterparts, showing a text or display ad depending on which is likely to have the best performance for the impression. 

Text ads

For text ads, we'll determine the optimal number of text ads to display for a given impression, and show the ads the same way they appear inside standard sizes. Our system predicts the value of each competing ad for every impression, based on historic performance and comparison across a variety of scenarios. For unique ad unit sizes, our system will need some time before it can optimize the number of ads shown. Please see our blog post Understanding the dynamics of the AdSense auction - Part II for more information. Here are three examples of custom-sized ad units displaying text ads:

Display ads

For display ads, our system will determine the appropriate size ad to fit into the space you select; the selected ad will not be larger than the space requested. In the example below, we've shown the same three custom sizes as above, but this time with display ads. Please note that the dotted border is only present to show the total size of the ad unit, but won't actually appear on your pages.

To ensure that ads continue to deliver a positive user experience, we've put a few restrictions in place around maximum and minimum pixels for ad sizes. Any custom ad size that falls outside of the restrictions won't appear on a page. As always, all of your ads must adhere to the AdSense ad placement policies. Remember that users value your content, and that they appreciate a balance of content and ads, knowing that the ads support the content creator. Forcing too many ads into the users viewable screen is not likely to tempt them back to your site.

Ready to get started with custom ad sizes? Create an ad unit in the usual way, select "Custom ad size" from the Ad size drop-down and set the desired width and height for your ad unit in the process. Copy and paste the ad code into the HTML source code of your page where you'd like the ad to appear.

You can also find more information in our Help Center. We're excited about the possibilities of these new custom ad sizes, and appreciate your ongoing feedback as we continue to improve this offering. Please feel free to share your thoughts and suggestions about this update. 

Posted by Omer Gimenez Llach - AdSense Software Engineer & Johan Land - AdSense Product Manager

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