[Inside AdSense] Join us for a conversation on the future of digital advertising

Digital is no longer just another marketing channel. It's a medium that's changing the art of storytelling and reinventing the way companies connect with consumers.

How will digital advertising evolve next? You're invited to tune in live as industry leaders tackle the question at DoubleClick's annual event on digital trends.

Speakers include:

• Jeffrey Katzenberg, CEO of DreamWorks Animation 
• Nikesh Arora, Chief Business Officer at Google
• Neal Mohan, VP of Display Advertising at Google 

Register now for the live stream 

Wednesday, June 4 

9:30 am PDT - 10:45 am PDT / 12:30 pm EDT - 1:45 pm EDT

Time not convenient? When you register you'll receive a link to watch the recording on demand.

We hope you can join! 

Here's footage from last year's event to give you a taste of the 2014 live stream:

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[Inside AdSense] Our first online course for AdSense publishers is now open

Optimizing AdSense is now in session. Start the course today to access all of the new videos, activities and assessments. The course forum is now open so you can start discussing optimization ideas with other publishers taking the course and find out how to best apply what you learn. Take a quick peek at the course now and then start the course.

Posted by Courtney Richardson - Optimizing AdSense Team

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[Inside AdSense] Do more with simplified A/B experiments

A/B testing is one of the most effective ways of ensuring your ad units are performing to their full potential. Last year we launched AdSense experiments to make A/B testing easy for your ad units. From today, you'll be able to optimize your entire account with AdSense experiments, now available for account-level settings.

AdSense experiments let you quickly launch and analyze A/B experiments without you having to make any changes to your ad or page code. Using this feature allows you to configure your ad settings to give you the best possible performance. With account-level A/B testing, you can now also compare the performance of your account-level settings such as general or sensitive category blocking or ad-serving blocks.

If you haven't already tried AdSense experiments to run A/B tests on your site, give it a try to make sure you're getting the most out of your account and your ad units. You'll find more information over on our Help Center. We're looking forward to hearing your feedback - tell us what you think over on our AdSense+ page.

Posted by Nick Radicevic - AdSense Product Manager

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[Inside AdSense] Unlock new opportunities with magazine ads

Today we're happy to launch a new display-only format that we call magazine ads. To optimize revenue, we normally recommend that you enable both text and display for your ad units, however we recognize that the type of ads you feature on your site is also influenced by your own style preferences. To that end, we've created a new format allowing text advertisers to increase competition on your display-only ad units while maintaining a design aesthetic suitable for display.

If a text advertiser is the winning bidder for your ad unit, their ad will appear in the magazine ad format. This format has been designed with print magazine ads in mind, putting a big emphasis on space and typography and displaying a new look distinctive from our regular text ads. Take a look at the examples below to see how magazine ads will look in your display ad units.

If you currently have display-only enabled ads on your site, magazine ads will automatically be set up for these ad units. If you'd prefer not to show magazine ads, you can disable them through the Enhanced display option in the My ads tab in your account. 

For now, when magazine ads are enabled for your display ad units, the Ad Review Center will still show you the original text ad provided by the advertiser and not the the newly-styled magazine ad. Check out our Help Center for more information. We'd love to hear if you're using magazine ads already -- share your experience and feedback over on the AdSense +page. 

Posted by Yuheng Kuang - AdSense Software Engineer

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[Inside AdSense] Learn how to earn money from your website with Optimizing AdSense

Publishers often tell us that they want to learn how to use AdSense but aren't sure where to start or which resources are right for them. We're changing that. Join us on May 20th in Optimizing AdSense, our first online course for AdSense publishers. The course puts all of our top optimization resources in one place, helping you understand what drives your revenue and how to make changes right in your account to make the most of your setup. 

Each lesson in the course will focus on a specific AdSense topic that can help. By completing Optimizing AdSense, you'll learn:

• what drives AdSense revenue
  
• strategies for boosting your RPM
  
• how to improve your clickthrough rate, ad targeting, and coverage
  

Watch the lesson videos, follow the step-by-step walkthroughs, and complete the activities to practice what you learn. Also, take advantage of the course forum to connect with other publishers like you to see how they have used the course to earn money for their website. Publishers who complete the final assessment with an 80% or higher can also earn a certificate from the Google AdSense team.

Take the pre-assessment today to find out what to focus on when the course opens on May 20th. 

Posted by Courtney Richardson - Optimizing AdSense Team

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[Inside AdSense] Hangout on Air: Perfecting Your Mobile Site Experience

Mobile empowers users to connect with your content at any time and from anywhere. To truly meet the needs of your audience at any moment, you should strive to provide a best-in-class mobile site experience. 

But what makes a mobile site great? Watch our panel of experts as they discuss this question and delve into our newest research on mobile site design in this Hangout on Air.

Mobile Site Design Panel

• Moderator: John Sullivan, Director of Search Strategy, Google
  
• Panelist: Jenny Gove, User Experience Researcher, Google
  
• Panelist: Manu Lakkur, Product Manager, Google
  
• Panelist: Luke Starbuck, Director, Mobify
  

We hope you enjoy the Hangout on Air!

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[Inside AdSense] A new look for text ads on the Google Display Network

Users are consuming more and more web content across screens. Given this shift, we're updating the design of our text ads to strengthen their performance and make them more consistent and easy to read across devices.

Our new text ads have been designed with better readability in mind, regardless of what device they're being viewed from. We've introduced a new default color palette of blue and grey, making the ads easier to read for the user. We've also updated our default font to Roboto, designed for easier readability on mobile devices as well as desktop. With this change, we've aligned our text ad font with the web font we use on our Android OS.

 

160x600 (shown with multiple ads)

We've also made improvements to the ad call-to-action button by making the tap target size and position more user-friendly across devices.

728x90

300x250

Look out for our new text ads and tell us what you think of this redesign over on our AdSense+ page.

Posted by Clyde Li - AdSense Software Engineer

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