[Inside AdSense] 2015 Year in Review

2015 was a year with new and exciting AdSense updates. Let's have a look at 2015 to recap all the product enhancements launched this year.

Read more in the Inside AdSense blog. 

Posted by Google AdSense Team

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[Inside AdSense] Can't log in? Here's how to solve the five most common issues

Not being able to log in to your account can be frustrating, and it happens to most of us now and then. Every week the AdSense support team receives emails from publishers who are logged out and stumped.

With that in mind, let's look over the five most common "can't log in" scenarios and how you can clear them up and get back into action.

Posted by Kateryna Malinovska, AdSense and AdMob Support Program Manager

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[Inside AdSense] Got Policy Questions, “Ask the AdSense Guy”

As part of our continued effort to be as transparent and accessible to publishers as possible, we've launched a collaboration with Search Engine Journal with a column titled "Ask the AdSense Guy".

Read more in the Inside AdSense blog.

Posted by John Brown, Head of Publisher Policy Communications

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[Inside AdSense] Demystifying AdSense policies with John Brown: Five tips for a successful policy appeal (Part 5)

I've been posting a series to this blog relating to demystifying AdSense policies. Today we're exploring what happens when ads are disabled from publisher sites, when to submit an appeal, and tips for making those appeals successful.

Read more in the Inside AdSense blog.

Posted by John Brown, Head of Publisher Policy Communications

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[Inside AdSense] Getting to know Active View and the world of viewability

We've had a lot of questions recently from AdSense publishers about viewability and the new Active View metrics in AdSense accounts. 

Active View can really help you improve your AdSense earnings, so let's take a closer look in the Inside AdSense blog.

Posted by Paul Healy, Publisher Monetization Specialist

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[Inside AdSense] A new look for your text ads on mobile

Have you noticed the new look of text ads on your mobile site? We've given them a makeover. This new format allows for higher performance with a more beautiful and user-friendly appearance.

Learn more about the new mobile text ads in the Inside AdSense blog.

Posted by Clyde Li, AdSense Software Engineer

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[Inside AdSense] Five useful ways to check your AdSense performance

Sometimes it's a good thing to step back and look at the basics. With that in mind (and with the new AdSense interface now in place), we'd like to recap the big five AdSense reports you should start with to analyze your overall account performance.

Let's take a look at these reports in the Inside AdSense blog.

Posted by Cansu Özaras, Publisher Monetization Specialist

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[Inside AdSense] Meet AdSense Publisher BuildEazy

Les Kenny was around 50 years old when he first used a computer. BuildEazy was his first website, designed to show people how to make everyday things out of wood. 

Eventually Les was able to give up his day job as a building contractor and host BuildEazy full time, giving him the freedom to do what he loves (and hang out with the grandkids).

Learn more about the story of Les Kenny in the Inside AdSense blog.

Posted by Stacey Garcia, AdSense Marketing Manager

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[Inside AdSense] How to improve your AdSense performance with Google Analytics

Want to freshen up the AdSense performance on your site? Google Analytics can help. 

Head over to the Inside AdSense blog for some simple and effective tips to start.

Posted by Stephen Dunleavy, AdSense Analytics Expert

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[Inside AdSense] Infographic: Are you prepared for the busiest quarter of the year?

The holiday season is the busiest time of the year, with shoppers out in full force to gather their holiday gifts, round up their decorations, and treat themselves to something special. 2014 was a record-breaker in terms of ad spend, which goes to show just how important it is that your advertising is as targeted as possible, and that you're fully prepared for the final, and most lively, quarter of the year.

Check out these stats and tips in the Inside AdSense blog to be in tip-top form for the season.

Posted by Yigit Yucel, Marketing Communications Specialist

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[Inside AdSense] Give your site a content boost - 5 tips to grow site visitors

If you're like most publishers, you think a lot about how to grow your site audience. It should be no surprise that for this topic, content is key. Great content attracts and engages new users and keeps your wonderful old users coming back again and again.

But how do you produce content that is high in quality, value, and unique? As you build your new content, use these five tips in the Inside AdSense blog to make what you create as engaging as it can possibly be.

Posted by Jason Le and Draven Leong

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[Inside AdSense] When writing for humans, it helps to think like one

Suppose you want to come up with a new way to engage your site visitors and attract more of them. You could lie on the couch and hope to dream up a genius idea... or you could try human-centered design.

Human-centered design is a creative approach to problem solving. It's taught by innovative institutions such as IDEO and the Stanford Design School and is often used to design new products.

Learn more about the human-centered design in the Inside AdSense blog.

Posted by Michael Le, Strategic Partnership Manager

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[Inside AdSense] The time is now for multi-screen

We live in an exciting time, where the number and variety of connected devices are growing at a rapid pace. People are coming online for the first time, and they're accessing the Web through a mobile device.

Having a solid multi-screen strategy will help you prepare for the next wave of mobile web users. By following the simple steps in our blog post, we can help set you up for success on mobile web and answer questions like: How will my users react?, how do I keep my brand identity?, and what will happen to my earnings?

Read the blog post in the Inside AdSense blog.

Posted by Felix Nermark, Marketing Communication Specialist

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[Inside AdSense] Engage your mobile audience with these best practices

74% of people say that when a site is mobile-friendly, they're more likely to return to that site in the future, according to a Think With Google study.

Download The AdSense Guide to Mobile Web Success to learn practical ways to engage and delight your mobile audience. Get tips on how to:

• Potentially boost mobile ad revenue with the best ad placements
  
• Choose the right mobile ad formats for your site
  
• Send push notifications to your audience just like an installed native app
  
• Help your audience jump back into your content with just a single tap
  

Learn more in the Inside AdSense blog and download your free copy of the AdSense Guide to Mobile Success now.

Posted by Jay Castro, Audience Development Specialist

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[Inside AdSense] Turn your passion into profit with AdSense

Today, we're excited to announce our new AdSense website with a fresh design and new publisher stories. We traveled around the world, met several inspirational AdSense publishers, and now we'd like to share their stories with you.

Read more in the Inside AdSense blog.

Posted by Stacey Garcia, AdSense Marketing Manager

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[Inside AdSense] We heart Contributor: Here’s why you will too

You might have heard about Contributor through recent posts from the Google team, publishers, and the press. Today we want to share more about the product and provide you an easy way to promote this new revenue source to your site visitors.

Let's work together to help you earn more from your site and make your visitors happier with Contributor. Learn more about Contributor in the Inside AdSense blog.

Posted by David Stanke, Contributor Product Manager

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[Inside AdSense] Signing up for AdSense is now faster and easier

We've made it easier and faster to apply for AdSense and get your account approved.

Starting today, you'll have immediate access to your AdSense account once you sign up. Previously, when you applied for AdSense, you'd need to wait for your account information to be approved before you could access your account and place ad units on your site. Now you can create ad units and place them on your site right after signing up for AdSense.

Learn more in the Inside AdSense blog.

Posted by Nikos Ioannou, AdSense Software Engineer

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[Inside AdSense] The AdSense app has a fresh new look

We've recently updated the AdSense app with a fresh new look using material design and added some new features. 

Learn more in the Inside AdSense blog and download the AdSense mobile app today. 

Posted by Daniel Kenyon-Jones, AdSense Product Manager

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[Inside AdSense] Demystifying AdSense policies with John Brown: What to do if you receive a warning message (Part 4)

Editor's note: John Brown, the Head of Publisher Policy Communications, is explaining what to do if you receive a policy warning message.

In this post, I'd like to talk about policy warning messages and what steps you should take if you receive one. I'll also answer some of the most common questions around warning messages.

Read more in the Inside AdSense Blog: http://goo.gl/GqOLZU

Posted by John Brown, Head of Publisher Policy Communications

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[Inside AdSense] Increasing advertiser competition on your site with the new richer text ads

To help you make more money for your image-only ad units, we previously launched the magazine ad format. Today, we're happy to introduce richer text ads, a new ad format that automatically creates image ads from text ads. The new richer text ads compete both for your text and display, and display-only ad units and could increase your earnings even more.

Learn more in the Inside AdSense blog: http://goo.gl/IWtmtH

Posted by Daniel Kaemmerer - AdSense Product Manager

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[Inside AdSense] Demystifying AdSense policies with John Brown (Part 2)

John Brown, the Head of Publisher Policy Communications, is sharing insights and answering most common questions about invalid activity. 

Read more in the Inside AdSense Blog: http://goo.gl/eCSZoG

Posted by John Brown, Head of Publisher Policy Communications

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[Inside AdSense] Increasing transparency of AdSense payments

When you check your payments history, you might notice a difference between your estimated AdSense earnings and the final amount paid to you. The difference between these two amounts is mostly caused by invalid activity on your site, such as accidental clicks, which are deducted from finalized earnings.

Starting with May's payment history, you'll be able to see the invalid activity deductions that cause these differences.  

Learn more in the Inside AdSense blog: http://goo.gl/P8gB0h

Posted by Justin Chu - AdSense Product Manager

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[Inside AdSense] Mobile site or app? Learn how digiSchool made its decision

When it was created in 2011, French company digiSchool was a pioneer by offering free teaching content for which users would otherwise have had to pay. They were growing rapidly. However, they had to make an important decision to grow even further: mobile site or mobile app?

Learn how digiSchool made its decision: http://goo.gl/DVl28t

Posted by Anne Goldmann - AdSense Account Manager

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[Inside AdSense] Share your feedback on AdSense, AdMob, and other Google publisher solutions

It's time to share your feedback! To improve our product and services, we send out a survey to a random group of publishers every 6 months. The next survey will be sent soon and we're looking forward to hearing from you.

You may receive a survey by email over the coming weeks. To make sure that you can receive the survey email, please take the following steps as soon as possible:

• Update your contact details.
• Update your email preferences to receive 'occasional survey' messages.

Learn more about the survey in the Inside AdSense blog.

Posted by Adriana Satmarean - AdSense Publisher Happiness Team

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[Inside AdSense] More reasons for you to go multi-screen

"Mobile to overtake fixed Internet access by 2014" was a memorable headline a few years ago. We're passing the mobile tipping point and seeing a 70% year over year increase from AdSense impressions on mobile devices. This is just one reason why it's more important now than ever before for your website to be multi-screen friendly. 

Read our blog post to learn more reasons for you to take an action now: http://goo.gl/0fyRmH

Posted by Maiko Fujita - Multi-Screen Strategist

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[Inside AdSense] Explore AdSense help resources and support options

As a business owner, content creator, or webmaster, you can have many questions, e.g., when you will be paid, how you can earn more or how you can build a multi-screen website. We've improved our resources and support options to help you find the answers to your questions.

Read our blog post about AdSense help resources and support options.

Posted by Saurav Roy - AdSense Support Team

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[Inside AdSense] Introducing Matched content: a new way to help your visitors discover content on your site

Today we're introducing Matched content, a free content recommendation tool for AdSense publishers that promotes your content to your site visitors. Matched content generates contextually relevant and personalized article recommendations from the pages on your website.

With Matched content, your visitors can:

• Discover relevant articles on your site
  
• Spend more time on your pages
  
• Engage more with your content
  

Learn more about Matched content.

Posted by Tobias Maurer, Matched Content Product Manager

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[Inside AdSense] Demystifying AdSense policies with John Brown, Head of Publisher Policy Communications (Part 1)

Editor's note: Today's guest author is John Brown, the Head of Publisher Policy Communications. He'll be sharing valuable insights about Google AdSense program policies with us.

We know that many of you have a steady income from AdSense to support your business. We also know that you are working hard to keep your account in good standing and we want to help you stay compliant with our policies while you publish your content the way you want.

We've defined AdSense program policies to ensure we all preserve a healthy digital ecosystem for the benefit of all users, advertisers, and publishers. We've gotten a lot of feedback from you that there's more we could be doing to make our policies clearer. To demystify any uncertainties or questions that you may have, I'd like to share more details on AdSense policies over the next few months.

Read the full blog post.

Posted by John Brown, Head of Publisher Policy Communications

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New AdSense performance reports deliver quick and easy insights

Your performance reports are the key to gaining insights into how much you're earning and what impacts those earnings. To give you quick and easy access to these reports, we've introduced a new design for AdSense reporting with a new dashboard.

Learn more in the Inside AdSense blog and start using the new reporting design and dashboard today.

Posted by Agnieszka Janowska and Daniel Kenyon-Jones, AdSense Reporting Team

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[Inside AdSense] Google Search results just became more mobile-friendly

As more people use mobile devices to access the Internet, Google Search has adapted its algorithms to help users find mobile-friendly web pages and apps. Recently, Google Search has made it even easier for users to discover multi-screen content with two important changes.

Learn more about these important changes in the Inside AdSense blog.

Posted by Inside AdSense Team

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[Inside AdSense] Introducing the new AdSense Revenue profile

Starting today, a new Revenue profile report will be available in your AdSense account. Currently, AdSense reporting shows you an average of your ad request RPM. This new report will help you understand the value of your top performing ad requests in more detail.

Find out more about the new Revenue profile in the Inside AdSense blog.

Posted by Nick Radicevic - AdSense Product Manager

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[Inside AdSense] Google Consumer Surveys: An additional way to monetize your site

Google Consumer Surveys is a great way for publishers to create an additional revenue stream for their content. When a user visits your site, they will have the option to answer a few survey questions in exchange for access to content. Each time a site visitor answers a survey question, you will earn $.05.

Read our blog post to learn more about Google Consumer Surveys.

Posted by Amy Adams Harding - Head of Publisher Development

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[Inside AdSense] Love is all around: 8 tips romantic movies can teach us about content strategy

Romantic movies are always a popular choice for Valentine's Day. In the spirit of this special day, we watched some classic romantic movies (for research, of course) to see what they can teach us about content strategy.

Read the full blog post for the top tips we found.

Posted by Chris Jones, Audience Development Specialist

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