[Inside AdSense] Introducing Google Gadget Ads

Today we launched Google Gadget Ads, customized "mini-sites" that run as ads on AdSense publisher websites. These ads are interactive, engaging, and will appeal to your users, simultaneously providing value to advertisers while getting visitors to stick around your site. The end result is that advertisers get more engaged users, users have a richer ad experience, and publishers opted in to image ads may see increased competition for their ad space.

What does a gadget ad look like? We're glad you asked. Below is a gadget ad that we've built to advertise our AdSense program.



Gadget ads can take a number of shapes, sizes, and formats. If you're interested in seeing other cool gadget ads, you can check out our Google Gadget Ad Center. Also, please rest assured that gadget ads must adhere to our editorial policies, so there won't be any distracting "punch the monkey" ads.

Ready to start displaying gadget ads on your website? While there's no guarantee that they'll appear on your site, you can increase the chances that they'll be shown by making sure you're opted in to image ads and using one of the image ad formats. Please note that the most popular sizes for gadget ads are the rectangle, leaderboard, and skyscraper formats.

Also, keep in mind that there are a few things advertisers look for when targeting their ads to specific sites.

Got questions about gadget ads? We've got answers -- check out our Help Center.

Posted by Magnus Yang - AdSense Product Marketing

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Posted By Inside AdSense Team to Inside AdSense at 9/19/2007 03:34:00 P
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