[Inside AdSense] Celebrating Blog Action Day with Mongabay

It's Blog Action Day, a day when bloggers around the world take time to write about the environment. So, we thought it would be fitting to feature an AdSense publisher who has focused their site on increasing awareness and appreciation of the environment -- specifically, wild lands and wildlife.

Mongabay.com, run by Rhett Butler, originally focused on providing information about tropical rainforests, a topic Rhett is personally familiar with through his travels to a Borneo rainforest that has since been destroyed. In recent years, however, the site has expanded to include environmental news on numerous topics ranging from climate change to green business. He's also added a kids' version of the site aimed to spark interest in youngsters to learn about and appreciate rainforests. Rhett hopes through his work with Mongabay that more people will become aware of the beauty and importance of the environment so they'll be motivated to preserve our remaining biodiversity for the future.

On Mongabay.com, Rhett describes the concept of TREES, which are five basic steps we can take to saving rainforests:

Teach others about the importance of the environment and how they can help save rainforests.
Restore damaged ecosystems by planting trees on land where forests have been cut down.
Encourage people to live in a way that doesn't hurt the environment.
Establish parks to protect rainforests and wildlife.
Support companies that operate in ways that minimize damage to the environment.

The revenue Rhett's sites generate through AdSense has allowed him to quit his 9-5 job and focus on growing his environmental effort: traveling around the world to gain a connection to the efforts he is passionate about, garnering hands-on experiences, and looking for conservation opportunities. This travel also enables him to take these experiences and add valuable content to his website and further educate his readers.

Thanks, Rhett, for raising awareness about the importance of rainforests both to the global ecosystem and to people everywhere.

Posted by Julie Beckmann - AdSense Publisher Support

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Posted By Inside AdSense Team to Inside AdSense at 10/15/2007 11:09:00 A
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