[Inside AdSense] AdSense in fashion for those who wear many hats

Here's another AdSense Story Contest submission, this time from
internet entrepreneur Shawn Collins of New Jersey.

http://www.youtube.com/watch?v=7OkN0Szx1uc

Shawn has been an affiliate marketer since 1997, and joined AdSense in
2003 after he found it to be a natural extension for monetizing his
websites. He wears a lot of different hats as an Internet marketer --
not only is Shawn the co-founder of the Affiliate Summit conference,
but he also runs the Affiliate Buyer's Guide and is an affiliate
himself.

Before AdSense, Shawn relied on running affiliate ads and selling
space on a CPM basis. This could be hit or miss, as he would manually
try to place ads that were the best fit. As his sites grew, he would
sometimes forget about a time-sensitive ad, and that ad slot would
become wasted space. "With the contextually served ads from AdSense,"
Shawn says, "my advertising is always fresh and spot on."

Shawn also blogs daily about affiliate marketing and maintains an
affiliate manager resource site. His audience is savvy, since they're
internet marketers as well, so he considers it essential that
targeted, relevant advertising is served up to his visitors. According
to Shawn, "AdSense is an ideal solution for my varied web properties,
and I work with AdSense for content, AdSense for search, referrals,
and video units."

As Shawn mentions in his video, one of the highlights of his day
(sometimes many times a day) is when he logs in to his AdSense
account. He likens it to holding a lottery ticket as he waits for his
daily earnings to be revealed. "I try to guess the daily total, based
on my past performance, which makes the whole process a little more
fun. When I experiment with new placements or have a particularly good
day with my traffic, it's always a thrill to see my milestones
measured in AdSense commission spikes."

Posted by Ryan Hayward - AdSense Product Marketing
Thursday, January 24, 2008 at 2:11:00 PM

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