Thursday, February 21, 2008

Re: Fueling creativity in online video - with AdSense for video beta

We apologize for the extra email -- the previous message contained an
incorrect URL that isn't yet functioning. For an overview of our video
advertising solutions (referenced in the 4th paragraph of the original
post), please visit:

http://www.google.com/ads/videoadsolutions/

Thanks for your understanding.

The Inside AdSense Team

On Feb 21, 1:37 pm, Inside AdSense <inside-adse...@google.com> wrote:
> We know that publishers are quickly adding video to their sites and
> looking for ways to earn additional revenue. If this sounds like you,
> look no further than AdSense for video, our solution for qualifying
> publishers. You may remember that we announced AdSense for video as a
> pilot last May.
>
> Since then, we've tested a variety of ad formats with the interest of
> users, publishers and advertisers in mind. As a result, we've decided
> that AdSense for video will use the InVideo ads adopted on our own
> property, YouTube, which enable advertisers to make a single buy at
> scale. Also competing in the auction - and unique to AdSense for video
> and AdSense video units - are text overlay ads which are contextually
> targeted to signals in your videos and on the page where the video
> lives. The InVideo ads are paid on a CPM basis, while the text overlay
> ads are paid on a CPC basis. You can see ad demos athttp://www.google.com/ads/videoadsolutions/demos.html. While we'll
> continue to test a variety of ad formats, we believe that overlays are
> the best way to balance user experience with the needs of our
> publishers.
>
> AdSense for video is now available to publishers who, at a minimum,
> serve one million video streams each month and are based in the U.S.
> with English language sites. In the near future, we do plan to expand
> the program to more publishers of various sizes and locations.
>
> You may be wondering how this offering differs from the other video
> advertising solutions that AdSense (and YouTube) have rolled out in
> the last year. To give you an overview, we've launched a site atwww.google.com/videoadsolutions.
>
> To apply for AdSense for video beta, please visit the AdSense for
> video page on the Google Video Advertising Solutions site athttp://www.google.com/ads/videoadsolutions/publisher.html. You can
> also learn about the various ways to earn revenue from video content
> by watching this video.
>
> http://www.youtube.com/watch?v=p2hPslGRBfQ
>
> Posted by Ryan Hayward and Lilly Wolfson - AdSense Product Marketing/
> Publisher Support
> Thursday, February 21, 2008 at 5:28:00 AM

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