[Inside AdSense] Five steps to optimising your AdSense performance

"I want to improve my AdSense performance, but I don't know how to get
started!"

We hear you. The myriad of optimisation tools and options AdSense
offers can be a bit overwhelming. Colors, placements, channels, ad
sizes -- there are more options to choose from than you can poke a
mouse cursor at! Ideally, we wish you could just click a button and
have a fully optimised webpage published to the Internet. But until
that magical day comes, we have a solution for you.

The Australian AdSense team has put together a short video that takes
the confusion out of optimising. The video goes through a step by step
guide to optimising AdSense performance - from analysing your page
type, to choosing the right ad sizes and colors, and tracking your
results. We also cover our most popular tips to increase eCPM, without
adversely affecting your community's experience on your page.

http://www.youtube.com/watch?v=WpPX4A78jqg

So if it's been a while since you've refreshed your AdSense ad units,
or if you're confused on how to use channels to optimise, invest ten
minutes into the video. It's the closest thing you'll get to that
magic button.

Posted by Mel Ann Chan - AdSense Australia Optimisation Team
Tuesday, June 24, 2008 at 10:15:00 AM

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