[Inside AdSense] Make a date with data in Google Analytics

Here in AdSense, we're big on data. From spreadsheets and graphs to
weekly reports and metrics, we constantly turn to numbers when running
our business. In a similar vein, we've heard your requests for more
data to help you run your AdSense websites, which is why we're excited
to announce the integration of one of our personal favorite reporting
tools, Google Analytics, with AdSense. We're gradually rolling out
this functionality to publishers, and you'll see an invitation link at
the top of your 'Overview' and 'Advanced Reports' pages when it's been
enabled for your account.

By integrating your AdSense account with a new or existing Analytics
account, you'll have access to in-depth reports about user activity on
your site. In addition to the wealth of metrics already available in
Analytics such as unique visitors and visitor language, you'll now
have access to granular reports that break down AdSense performance
both by page and by referring site. Armed with this new data about
user behavior, you'll be able to make more informed decisions on how
to improve the user experience on your site and optimize your AdSense
units to increase your revenue potential.

We've highlighted a few ways to use the integrated metrics below, but
we encourage you to be creative! Come up with your own to discover how
useful (and fun) new data can be:

* Discover untapped markets. Use the geographies report to determine
which regions are under-represented in your site's user base. Optimize
your site's content to attract more of these under-represented users.
* Drive high-earning traffic to your site. Use the 'Referring sites'
report to determine where the users who are making you the most money
are coming from. Focus your efforts on getting traffic from these
sources.
* Delve deeper into AdSense reports. Use the visualization feature to
look at trends in your site's AdSense performance over time, or by
time of day.

Again, this feature is not yet available to all our publishers, but
please keep checking your account for an invitation. In the meantime,
you can take a look at our demo to learn more about the reports you'll
have access to:

http://www.youtube.com/watch?v=S97HYyFwfsM

Posted by Vineesha Malkani - AdSense Publisher Support
Wednesday, October 22, 2008 at 11:04:00 AM

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