[Inside AdSense] Update your tax forms this holiday weekend

We hope you had a great Thanksgiving. Here in the U.S., we on the AdSense Team are spending the Friday after Thanksgiving enjoying holiday shopping, American football, and leftovers.

On this vacation day, we'd like you to remind you that tax season is approaching quickly, so you may wish to take a moment to review your address information and even re-submit your tax information to make sure it reflects your most current tax standing.

If you haven't entered tax information before, you can choose a form directly or follow our handy tax wizard within your account. If you're updating your tax information, feel free to click the 'change your tax information' link.

In addition, now would be the perfect time for our publishers in the U.S., Canada, and Mexico to verify their bank accounts for Electronic Funds Transfer (EFT) payments. If you're eligible for a payment at the end of December, you have until December 15, 2009 to select your bank account for payment, so we hope you give it a try!

Posted by Elizabeth Ferdon - AdSense Payments Team

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Posted By Inside AdSense Team to Inside AdSense at 11/27/2009 08:04:00 AM

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[Inside AdSense] A deeper look at channels: Custom channels (Part II of III)

In the second part of our channels series, we'll focus on custom channels. Boyar Naito will walk you through how to set up custom channels to track the performance of specific ad units. You'll learn about the three pieces of information that are most important to us: ad size, ad location, and page content, and how to analyze this information to figure out what ad formats work best for your website.



http://www.youtube.com/watch?v=fWgYKjz6Cjo

You can find more information about custom channels in our Help Center. Catch the last part of this series next week, when we'll cover targetable channels.

Posted by Dia Muthana - Inside AdSenseTeam

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Posted By Inside AdSense Team to Inside AdSense at 11/23/2009 02:42:00 PM

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[Inside AdSense] A deeper look at channels: URL channels (Part I of III)

As many of you know, channels are a great tool for tracking the clicks and impressions on your ad units, as well as figuring out which ad placements, sizes, and colors generate the most revenue. With that in mind, three of our very own Mountain View-based AdSense optimization specialists have created videos showcasing best practices for setting up channels within your AdSense account.

In the first episode, Matthew Carpenter-Arevalo talks about URL channels which can help you track revenue on a specific URL or domain. You'll learn how to set up a channel within your AdSense account, what metrics you can track using channels, and how to use that data to increase your earnings by generating more clicks on your ads.




You can find more information about URL channels in our Help Center. Check back next week, when we'll cover custom channels.

Posted by Dia Muthana - Inside AdSense team

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Posted By Inside AdSense Team to Inside AdSense at 11/18/2009 03:38:00 PM

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[Inside AdSense] Google Ad Planner Publisher Center: Take advantage of new wa...

Earlier this year, we introduced the Google Ad Planner Publisher Center to help you showcase your site to advertisers. Now we've enhanced the Publisher Center to give you even more ways to promote and manage your Ad Planner site profile. As a reminder, any publisher can use the Publisher Center, but the user interface is currently only available in English.

Claim your subdomains
You can now claim subdomains, such as myblog.blogspot.com, in Google Ad Planner. Your site's subdomains can also appear in Google Ad Planner to give advertisers a more detailed view of your site for their media planning. Learn how to claim your sites in Google Ad Planner.

Share more Google Analytics metrics
We've expanded the type of Google Analytics data you can share with Google Ad Planner. You can opt-in your page views, unique visitors (cookies), total visits, average visits per visitor, and average time on site, which ensures potential advertisers see the most accurate information for your site. Learn how to share your Google Analytics data.

Delegate site ownership 
Managing your website profile in Ad Planner has just gotten easier. You can now invite additional users to edit and maintain your Google Ad Planner site profile. 

Display an Ad Planner badge
Highlight your Google Ad Planner profile by displaying our new badge on your site. Advertisers who click your badge will be brought directly to your Google Ad Planner site profile, where they'll find your traffic, demographics, and advertising information.

Choose from four Ad Planner badges:



Tell us what you think
We invite you to sign in to Google Ad Planner now to try these new features, then send us your feedback and ideas so we can continue improving Google Ad Planner for you.

Posted by Wayne Lin - Product Manger, Google Ad Planner

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Posted By Inside AdSense Team to Inside AdSense at 11/17/2009 11:13:00 AM

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[Inside AdSense] Site maintenance on Saturday, November 14

This Saturday, our engineers will be performing routine site maintenance from 10am to 2pm PDT. You'll be unable to log in to your AdSense and Ad Manager accounts during this time, but we'll continue serving ads to your pages and tracking your clicks, impressions, and earnings as usual. In addition, your ad targeting won't be affected.

We've converted the maintenance start time for a few cities around the world:

Toronto - 1pm Saturday
New Delhi -11:30pm Saturday
Cape Town - 8:00pm Saturday
Buenos Aires - 3pm Saturday
Moscow - 9pm Saturday
Melbourne - 5am Sunday

If you'd like to learn more about what goes on during these maintenance periods, check out this Inside AdSense post.

Posted by Dia Muthana - Inside AdSense Team

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Posted By Inside AdSense Team to Inside AdSense at 11/12/2009 01:42:00 PM

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[Inside AdSense] Western Union launched in new countries

We're excited to announce the launch of Western Union payments in the following new countries:

Puerto Rico
Jamaica
Virgin Islands (British)
Ecuador
Costa Rica
Paraguay

Western Union Quick Cash payments will reach you much faster than checks, and they're free of charge. A couple things to note: we can only send Western Union payments to publishers that have an Individual account at this time, and the payee name on your account must exactly match the government issued ID card that you'll use while picking up your payments.

For more information on how to sign up to receive Western Union payments, and instructions on how to pick up your payments please visit our Help Center.

Posted by Deborah Chang - AdSense Payments Team

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Posted By Inside AdSense Team to Inside AdSense at 11/11/2009 10:05:00 AM

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[Inside AdSense] EFT available in Greece

We're excited to announce that publishers based in Greece can now receive their AdSense payments via Electronic Funds Transfer (EFT). You'll need to ensure that you're opted into local currency reporting in order to sign up for this payment method.

Selecting EFT as your payment method will allow you to receive your payments more quickly. Rather than waiting for checks to arrive in the mail and clear in your bank account, your earnings will be deposited directly into your bank account. We're fans of EFT, and so our teammates Vijay and Elizabeth have created a video about it. Have a peek:

http://www.youtube.com/watch?v=jAaO_4pI7-Q



Finally, if you're located in a country where EFT isn't yet available, rest assured we're working hard to offer additional payment options. Stay tuned to Inside AdSense, where we'll be sure to announce any new payment methods.

Posted by Jagoda Sobolewska - AdSense Payments Team

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Posted By Inside AdSense Team to Inside AdSense at 11/09/2009 02:46:00 P
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[Inside AdSense] A new AdSense interface: now in beta

Today, at the Content Revenue Strategies conference in New York City, we announced that a small group of publishers will begin testing a new AdSense interface in limited beta.  Inspired by the feedback we've heard directly from you, the new interface includes features designed around your top three requests:  

Provide insights to help you make more informed decisions about your sites.

The new AdSense interface includes more detailed performance reports and enables you to view daily stats in graphical formats. It also will provide you with additional metrics such as the amount you've earned from various ad, targeting and bid types. Here's a glimpse at what the new reports currently look like in our beta: 


Offer you more control over the ads that appear on your sites.

We're also continuing to make improvements to the Ad Review Center. Upcoming enhancements will give you more options to manage the ads that appear on your site, as well as a cleaner interface that makes it easier to find and review them within the Ad Review Center.

Help you manage your account more efficiently.

We've streamlined the AdSense interface to simplify common tasks, such as making a change to several ad units simultaneously. Additionally, to help you get the most out of AdSense, we've added more relevant help on every page, a message inbox for tips from our team, and alerts with important account related notices. 

In order to collect feedback on these enhancements from publishers in multiple countries, we're rolling out the beta test of the new interface today in English, Spanish, French, German, Italian, and Japanese.  Although we aren't able to extend invitations to additional publishers yet, we're planning to roll this test out to thousands of publishers over the coming weeks. We'll be sending email notifications to the beta test participants to let them know.

Thanks again for all of your feedback so far, and we'll be sure to let you know when we're able to offer the new interface more widely. 

Posted by Jonathan Bellack, Group Product Manager, and Tim Evans, Product Manager

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Posted By Inside AdSense Team to Inside AdSense at 11/05/2009 09:41:00 A
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[Inside AdSense] Show enhanced ads with Google Friend Connect

Today, we're excited to announce a set of new features in Google Friend Connect that let website owners get to know their users, encourage users to get to know each other and personalize their site content, including Google ads. We've just integrated AdSense with Google Friend Connect, giving publishers the option to show ads that match visitors' interests.

When you log in to your Google Friend Connect account, you'll notice a new "Interests" section where you can create a list of questions for users to answer, either as part of your website's registration process or via a poll gadget on the site itself. For instance, if you have a website for guitar enthusiasts, you might ask users to share their preferred brand of guitar, the last concert they attended, their favorite guitar artist, and so on. The details users share are added to their Friend Connect profiles and made publicly available, enabling users to learn more about each other.

These details also allow you to display more relevant ads that match the interests users share. From the "AdSense" section of your Friend Connect account, you can either create new ad units that take users' interests into account or choose to enhance existing ad units on your website.

Please keep in mind that this new integration of AdSense and Friend Connect is separate from interest-based advertising -- the ads in Friend Connect will be matched to your content and the information users have chosen to share publicly with each other.

You can learn more about all the new features on our announcement on the Google Social Web Blog.

Posted by Mussie Shore - Product Manager, Google Friend Connect

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Posted By Inside AdSense Team to Inside AdSense at 11/04/2009 10:35:00 A
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