When you log in to your Google Friend Connect account, you'll notice a new "Interests" section where you can create a list of questions for users to answer, either as part of your website's registration process or via a poll gadget on the site itself. For instance, if you have a website for guitar enthusiasts, you might ask users to share their preferred brand of guitar, the last concert they attended, their favorite guitar artist, and so on. The details users share are added to their Friend Connect profiles and made publicly available, enabling users to learn more about each other.
These details also allow you to display more relevant ads that match the interests users share. From the "AdSense" section of your Friend Connect account, you can either create new ad units that take users' interests into account or choose to enhance existing ad units on your website.
Please keep in mind that this new integration of AdSense and Friend Connect is separate from interest-based advertising -- the ads in Friend Connect will be matched to your content and the information users have chosen to share publicly with each other.
You can learn more about all the new features on our announcement on the Google Social Web Blog.
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Posted By Inside AdSense Team to Inside AdSense at 11/04/2009 10:35:00 A
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