online. As consumers start shopping for gifts, searching for holiday
activities, and booking vacations, advertisers are putting more of
their marketing dollars online to reach these potential customers.
This means there is an increased demand for the ad space on your site
and an opportunity for you to earn more. To help you capitalize on
this trend, we recommend you take advantage of placement targeting.
Many advertisers create targeted brand campaigns at this time of year
that are shown on AdSense sites in the Google Display Network. In
fact, 99% of Google's 1000 largest advertisers run campaigns on the
Display Network. To ensure their brand is noticed by the right
shoppers, advertisers will often use placement targeting to show their
ads on websites in the Display Network that cater to their target
audiences.
You can take advantage of this holiday increase in advertiser spend,
and help advertisers placement target specific sections of your site
using a feature called ad placements. By creating an ad placement,
you'll make sections of your site available to be targeted directly by
AdWords advertisers.
Imagine a sport shoe manufacturer. To ensure his shoes get to the
right consumers for the holidays, he may want to select sites within
the Display Network that appeal to 25- to 34-year-old athletic males
looking to purchase athletic shoes. As a publisher with a sports site,
you can create ad placements for specific segments of your site so
that the sport shoe manufacturer can find you based on these criteria.
You can provide descriptions of your site, general demographic
segment / audience information, and where the ads appear on your site.
Placement targeting connects you directly to the advertisers who want
to reach your readers, and are ready to spend their holiday budgets to
do just that.
In the coming weeks, we'll post more tips on how to make the most of
placement targeting. In the meantime, check out the Help Center and
this video to learn more about placement targeting and how you can get
started. The sooner you do so, the sooner advertisers can see your ad
placements and potentially include you in their holiday campaigns!
Posted by Katrina Kurnit - Inside AdSense Team
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