To increase performance for our publishers, we recently launched an update to link units in select countries and site verticals. When users click on a link unit keyword, the resulting page now shows thumbnails of the advertisers' landing page. We ran extensive experiments on this change and found that users were more likely to click on the results with thumbnail images, leading to increased publisher revenue and more conversions for advertisers.
We encourage you to test out the link unit format. For more information visit our Help Center.
Posted By Kwanho Lee - Software Engineer
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This change will happen automatically for publishers using link units in the affected countries and site verticals, so no action is required if you're an existing user of the format. For publishers not using link units, we'd recommend trying them out!
- Link units are an efficient way of monetizing smaller areas of your website.
- Link units are a non-intrusive way to monetize, as the simple layout doesn't distract from your content.
Posted By Kwanho Lee - Software Engineer
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Posted By Inside AdSense Team to Inside AdSense at 4/19/2013 10:00:00 AM --
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