Over the past five weeks of the Google Analytics insights blog post series we've looked at how to use Google Analytics to grow your business, optimize your mobile presence, increase user loyalty with Google and improve your overall user experience. We've also collected all of your questions to create a video covering the most frequently asked questions.
http://www.youtube.com/watch?v=FQKAn_KNBSc
(Turn on English captions by using the captions button at the bottom of the YouTube video)
The video starts by exploring how integrating your AdSense account with Analytics gives you data that'll help you optimize content, improve user experience and ultimately, increase your revenue. We then give you a demo so that you can get started straight away. If you're interested in getting a better understanding of how visitors interact with your online content then you'll enjoy the section about Universal Analytics and Demographic and Interest reporting. Don't forget to check out our help resources for additional information on each topic covered in this video:
- Why integrate your AdSense Account with Analytics?
- How do I link my AdSense Account with Analytics?
- What new data can I see by linking my AdSense account to Analytics?
- How do I use Analytics to improve my AdSense performance?
- Why might there be discrepancies between my AdSense and Analytics data?
- What is Universal Analytics, and what are the benefits of it?
- What are the Demographics & Interests reports in Google Analytics?
- How can I share data with an account specialist to get optimization tips?
We hope you've found the series to be useful. Many thanks for all of your comments and questions over the past five weeks.
Posted by Cemal Buyukgokcesu - Google Analytics Specialist
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