AdSense for content is the bread and butter of many of our publishers,
and we often receive requests to recommend strategies to improve
AdSense performance on publisher sites. While we refer to this as
'optimisation', we understand that this term can make the process
sound more difficult than it really is. In response, we're releasing a
three-part video series that demonstrates, in plain English, our top
tips for increasing your AdSense earnings.
This week, we're recommending you think big - big ad units, that is:
http://www.youtube.com/watch?v=WrKGucKThNs
Publishers often ask us what the best ad sizes are to include in their
site's design, and we always point them to these three:
* 300x250 medium rectangle
* 728x90 leaderboard
* 160x600 skyscraper
These ad units have proven in the past to deliver better results for
both publishers and advertisers. Advertisers favour these formats, and
if you've receiving all ad types, you'll find that advertisers will
specifically target your sites more often. If you position your ad
units well, users will be more likely to see these ad formats and find
an ad that they're interested in.
When you're considering how to design your site, our testing has shown
that displaying at least one of these ad formats on your page can
increase your AdSense earnings potential. So remember, sometimes
bigger is better!
Posted by Mel Ann Chan - AdSense Australia Optimisation Team
Monday, November 03, 2008 at 11:26:00 AM
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