[Inside AdSense] Optimisation Essentials (Part II)

Dress for success - impressing your audience

The video below is the second in our "Optimisation Essentials" series,
demonstrating our top three tips for maximising your AdSense for
Content performance. Last week, we reinforced the importance of bigger
ad units. This week, we're showcasing how a better ad unit design can
result in improved AdSense performance.

http://www.youtube.com/watch?v=2SPctunvWhU

(Please note that no leopards were harmed in the making of this
video!)

Over the years, we've seen some colourful ad unit designs. Some
publishers design ad units that contrast with their site so that they
stand out. Although this can work in some cases, we've found that ad
units that match your site's design tend to perform better in terms of
revenue and click-through-rate. Users are more likely to read ads when
they're well integrated into your site.

When you design your AdSense ads, keep these tips in mind:

* Use colours that either blend with or complement your site's
colours. Make the ads a part of your site.
* Use lighter colours for borders, or no border at all.
* Try rotating colours or occasionally switching the location of
your ads on the page.
* Save sets of frequently-used colours as a palette.

So give your ad design and colours some thought, and you'll notice the
difference!

Posted by Mel Ann Chan - AdSense Australia Optimisation Team
Tuesday, November 11, 2008 at 9:48:00 AM

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