This is the final video installment in our three-part series on
Optimisation Essentials for AdSense for content. We've covered the
best-performing ad unit sizes and taken a look at how to design your
ad units for good-looking ads. However, even if you have large, well-
designed ad units, they won't perform for you unless your users can
see them!
So what can you do to ensure your ad units get noticed? Place your ads
where users are likely to look.
http://www.youtube.com/watch?v=m3SGp7-hQo4
We've also made a heatmap at https://www.google.com/adsense/support/bin/answer.py?answer=17954
to show you where the best placements are on a typical page. Great
positions include:
* Above the fold of a page (the section of the page a user can see
without scrolling)
* At the end of an article
* Aligned with content
But don't just take our word for it - every website is different. Make
sure you use your judgment of how visitors interact with your pages to
determine good ad placements. Position your ads so that they're
visible, but be careful of intruding on the experience of your site's
visitors. Most of all, think like a user and you'll be able to balance
your website's content with a successful ad strategy.
Posted by Mel Ann Chan - AdSense Australia Optimisation Team
Tuesday, November 18, 2008 at 10:35:00 AM
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